hi
my name is brave caravan I will start with a very short story for
intro that about a month ago it was my girlfriend's birthday anyway
so I decided along with her present to make her her favorite dessert
her favorite dessert was cheesecake and it's still for a
beginner like me in sweets, as you can understand, I entered aki's recipes,
I have nothing to do with aki, I don't promote him, just those who cook know
that she makes very practical and easy recipes so I entered the site I saw
the recipe I made it easy quick right ingredients right ingredients I made it
we ate great I won the night I will compare today how
we make a proper landing page as a recipe so how do we choose the right
ingredients and which is the process we follow to make a landing
page for businesses or for eshops which lead to sales at a very
high conversion rate, so making a landing page personally
I think of it as the one recipe you will make for your first date for
your date where you want it to be successful what we will learn today what I will show
I will show what is a landing page what is its format why should we
use a landing page how do we make it exactly the process I will
show some real examples and results that we have achieved for
our clients so all based on data you will of course have some bonus
templates that we have made that you can get for free and use them for
your own benefit as well as some ch gpt proms which I follow them
and use them as they are, you will see them on your screen and of course you will be able
to download it and at the end, as I said, I am Andreas
Karavanas, I have been doing digital marketing for 10 years, I have the wd hype agency,
we do design development learning pages and the
shs I am head of marketing at lxm a global fashion brand that has
sold in America and Australia and I help several businesses and big
names in Greece and abroad to increase their sales with high
converting websites in photo on the right for anyone
who can I am the one when I put out fires when the
tasks come so let's see why we should use landing pages and
where we can use them the reason for
using landing pages is mainly two although everyone is
only interested in one to sell so we use landing
pages because to educate our audience about
our product or service and secondly of course to sell them to increase
our sales they can be used by companies for a product that they launch
and they want to test if it will have traction or are they using it for scaling
because they have seen that it stands out as a product and they want to catch even
more even more people and we have seen scaling
has been used in many companies different types of
companies such as b2b companies good time agencies freelancers even for
us we use several landing pages with one search you can find them
they are not hidden b2c products e.g. e-commerce digital
products etc. but also other companies and businesses such as events education
educational institutions i.e. tutoring centers etc. fitness coaching sas
applications and travel agencies we have dealt with everything we have helped all
these industries and with all of them we have the same amazing
result let's see the recipe so before we start making
a landing page you should answer six very basic
questions which are these here what is my product and service I don't
even discuss it logically we know what the product and service is why
it exists how does it improve my customer's life is very important to extol
how to use and what is the benefit how will this product or service
improve my customer's life why is it the best option on the market and
how quickly will I see results if I buy it
now these are the six most critical questions to ask
yourself before building a landing page and are the same ones we ask
our clients to answer before we start based on these questions
the wireframe and the copies the texts will be judged
there are always two very important things that must be present is the product or
service to be the best of its kind there is no place for products or
services that do not deliver what they promise, that is if we are to
make a rip off I don't discuss it we don't even do it so the service and
the product must be perfect they must solve a problem
for sure and secondly we must have a very good and irresistible
offer an offer an offer which a kind of discount for example which
will intrigue our visitors to they buy it directly
and we enter the components of a landing page which as I have studied them
are eight first is the unique approach
second is to write extremely well know how to do storytelling
third is the proof is the social proof that some people are
already using it fourth is to know exactly who
we are addressing, fifth, how our service or
product compares, to see and show basically how
it works so that questions do not arise and, in any case, so that
people do not get confused, the call to action means to take the action we
want to buy filling out a form etc. and eight frequently asked questions and answers that
erase every last doubt we start with the first ingredient
of our recipe the unique approach you have noticed too many
times that in is shops in the cover section the first one is always on top is
a general message that will extol the product or service on the landing
pages we follow a completely different approach we try to
show a way of use that the user has not yet thought of okay
we want to reach out and have a positioning in the market which
is unique to be able to solve an important problem that
may exist at that moment in the public or at that given time
for example over here we have a fitness coaching service okay which
promises that it is not the best service in greece but
shows that how the visitor will gain lose fat and increase your muscle mass
with a personalized diet without deprivation is a unique
approach that gives the visitor to understand how he benefits
usually what we notice that in all these messages we try to say how
we are better, he wants exactly the reverse logic, he wants the other to
understand how he will win,
so when we have a unique perspective, it is good to have combined it very
well with the advertising that we bring to the world because it is
this is because when someone scrolls on facebook, instagram, tiktok, the
attention span we all know is minimal, so confusing them in the
next step is a terrible mistake, what do we do about it when an ad leads to
our landing page, we must there is a natural continuation, I say it in Greek
, which says okay, I saw u, I understand, I take a first sample, I
like what I see, I click, I wait to see something similar, I don't see anything
completely different, usually what I see, I see that I'm directing, they go to a
contact page, wait, you haven't told me anything, so whatever message is on the
ad, the same point of view must be on the landing
page, over here I have the first gpt prom chat, which I use, as you can see, to
create the texts for the cover section you can take
a photo of course I will also give a qr code at the end with all the chat gpt
prompts which says act as if you are an expert sales copywriter who
is trying to sell that service to increase conversions and
reduce the marketing cpa give me five ideas for a headline give me the
benefits summarize in a unique description and take an example if
we have found an example it is good to give it and we always ask
ch gbt or any el model to try to praise the product or
service with one with an angle that the one who entered wants to solve a
problem second ingredient in our recipe as we said is to know how to
write perfectly this unfortunately does not exist is not so technical lies
in everyone's creativity and in their ability to write, of course
because we use ch gpt and jbt most of the time knows we will see
later how it can help us what we can achieve with copywriting
we use copywriting that is we always write with the aim of showing the
other what are the problems he has at the given moment that we
manage to answer some questions he has, to
show him the benefits of our service, to show that we
are the expert who will bring you from the problem to the solution, so that he understands
what our role is, and the very important thing it is let's avoid this
here in the right photo don't write huge and hard to understand paragraphs
no one is going to read a wall of text we always try to
divide our text into mental paragraphs of small sentences one or two
sentences each paragraph headlines that catch the eye I say okay small
headlines and of course bullet
lists I will now show two models which help us to deal with each
and always have the same treatment when writing text the first model
is called problem agitation solution and what does he say that he will extol the problem I will
tell you you came in here so you have this problem I will probably show you what
you think what happens to you after you have this problem and thirdly I will come with
the solution and I will tell you look I I'll give you this over here I've put
some
examples for example we'll see over here a product that I've tried
in the past with great success for a sleeping pillow and if anyone
knows let's go see they extol the problem you lose sleep and
wake up with a headache problem agitation you are not productive in
your work and you also lose your time with your family this has nothing to
do with the technical problem it has to do with the emotional problem that
because of this problem you have other much bigger ones that
affect you in your life and I come with the solution and I tell you that take this
pillow to solve these problems respectively in a service for
example an seo agency we can ask if you have a problem with
your shelf and so because of this you keep working
on your site, you don't see results, you don't see new customers, with
our e-service you will have better rankings and you will have more
visitors in 60 days, we can set a time limit if we feel
confident that we can
achieve it, the second model we use is the 4p picture
promise prove push in the part of the picture in the first step we
again show him his problems and fears they extol them with a very nice text
we give him the promise that we have the solution to your problem or the result
you expect to have, I prove it with testimonials and
cases which show that you know what I have achieved for so many others, how many
times have we seen this happen on a site, testimonial screenshots, etc.
and I give him the trigger, I give him the button the call to action for him to take
the first action and become my customer basically
like this let's see an example and say here that by answering
why we sell and the result the customer wants to know
wants basically to buy the result and not the service he doesn't know what seo means
he doesn't know what web development means for the client it's different the
client wants more sales he wants more users he doesn't want to
hear the same and the same let's go over here to a first example we have
for one for Algorithmic an education platform international which
is also active in Greece and we give over here
we address the parents and say why your child should come to
Algorithmic and we tell him that you know your child will not be left out in a
world where technology runs fast not his we explain we don't tell him that
our courses are the best a we have the best teachers he doesn't care
he cares to see the result it will have for
his child we go to a travel agency that had put out a service for the
youth pass with a youth pass and explains to him why to do it why not
sign up for our service because it says you will get a gift because you will
travel carefree with your friends because you will have accommodation and do
activities without stress and hassles so again over here they
were selling them the
aftercare included in the fact that we talk about features many times while
you have to we talk about the benefits in the features what we have we have the mind
while in the in the benefits we have the feeling in the features we talk about
what the product is what is its nature as opposed to the benefits we say
why should you buy this product in the features let's talk about the technical
specifications, maybe that it has a large battery, while in the benefits we say what you will
achieve if you have a large battery in the mobile phone, let's
say in the features it answers, we answer the question what does it do, while in the
benefits, what will I gain, okay, so we're talking about the in one case with logic and
in the other with emotion, let's go to a very simple
example, at some point we all want to buy a new charger,
especially everyone with an iPhone that no longer puts a charger in the
box, I don't think anyone cares about how many va i know what else our charger has
i don't even know what w means i care how fast it will charge
my phone and when you tell me in half an hour i will have charged my phone in 10
minutes to 20 minutes whatever thats all i care about a very small
example of benefits vs technical specifications
a very quick and easy way to do this in our text is
to say feature so you can benefit a feature to achieve
this ch gpt prompt where we ask ch gpt to give us, after we have a brief with
our service or our product, to give us some longos that
someone would need, of course we also give them our feature model so
you can benefit and some example if we have gone to third social proof very
important to show that we have succeeded in three other
ways testimonials we have all seen written testimonials from our customers ugc
videos from users customers creators on
tiktok and third logos from magazines blogs magazines everything here is
very important to remember who we are addressing, it is not possible to address
a 40 year old businessman and show him boys on tiktok under no
circumstances can I show children when I am addressing 18 19 20 year olds and
a little more, the businessman will want to see videos okay but
of a similar age or similar problems certainly do not compare the
problems of the young with the older ones as well as for the volume many
times we are proud we have been mentioned in this newspaper in this blog in
this magazine we just have to again where we address the respective eyes
to put my father more he will see and believe okay you are in
even though I had chb prompt I will not put it is too much it's even easy to make it
yourself, I would say that it's good to try to get an authentic one like the original,
guys, it doesn't have the fake one, it's obvious that it's fake, the most correct thing is
to find your customer, don't be afraid, don't be shy to ask from your client a
testimonial a video most of the time they are more happy to give it to you
and I have also learned this through my own work that I was embarrassed and
when I asked the first client would you like to make a video for me because I want it
I put it on my site and it says yes, well, what are you talking about and I have overthought it
for a week, how will I say it, so it is good to ask for authentic
testimonials, they usually include real us cases in which no chat
gpt he can't write, let's go to the fourth component, target
audience, to know where we are going, I don't care about writing age sheets
and so on, I care about finding a target audience, that is, an audience that I know
has common activities, common problems and common beliefs,
four examples over here, one is for beauty, the other one is again for
algorithmic corse, then we have one that exports products
abroad and we also have weber, and over here our goal has always been to show
and make the other person understand that a you know what I fit I'm one of
them to be identified
ch bd prompt so that we can find I like to have the structure
that male entrepreneurs anything is essential who want to achieve
what they do what they have this problem this is I think the right
positioning for this particular section five component how
do we compare with the competition and usually we do this very visually as
you can see with a sign because why is it too f5 in the eye for the other to see a okay
you have these advantages over the other one that I have seen somewhere but
okay now as if where you differ and how we try here to find
points very small that is not to condense it into text to show and
highlight basically the biggest our biggest benefits compared to the
competition again here a ch gpd prom which will help you
make such a plate
sixth ingredient how does it work why do we do this because
many times everyone is afraid of what will happen after what will happen after
they fill out a form what will happen after they buy a product and we
tell them you know what will happen two three four five little things is very
important because it solves questions and makes the other person feel safe so that no
questions are created for him so that he is not afraid of what will happen in the next
step again a ch gbt prompt I have put for each
component from one and we go to the money maker where we will
close the customer call to action over here we have a differentiation from product
to service we will see examples for each one
separately in the product what we do we want to explain its benefits
we want to use it let's show a little social pro the stars we will see in the example
we want to remind you if there is an offer some discount we want to
have very nice photos of course and to delete
any d that our user has while in the service again we have something
similar we want to show how will the customer benefit we will have a nice
form and the last one I put very recently because I tried it and saw that
it works I have noticed landing pages of subs who put a form sometimes
it scares people to fill out a form it is easier for him to see a button
and on the button the form opens in a popup although it is not so mobile
friendly okay I understand but I measured it and saw that we have a better
conversion rate go to the product so go to
a product the which we have made here for the fit body for a product that
had a cream so this is the mobile
we have above-above a nice photo we have put social proof the
stars our ratings we have put a very short description
three-four lines that explains what it is and how it helps, we have put a
very nice bullet list checklist basically with nice with a nice color to
remind the benefits call to action button and the
offer free shipping while for service our c ξ
is something like this the form we call people to fill out a form we have
put a button to appear again we remind what the
result will be and here we go to a very small tip which will help not to
have a wooden word even in the col to action it is very important not to to be
different, we are better here, what am I saying that it is good not to
put the data messages, register, start with anything that
we come across all the time, it is good to have value in
our call to action, so that we use effectively and sell
again the result, improve the sleep build your confidence join
a community we already have 4,000 students okay like this we give
bigger bigger help one by one trigger our customer to press the
button ch gpd prompt for product I have tried it many times it works
very well I use it for all products in e-commerce
and for service again over here we make that little text we saw
before we go let's go to the last component frequently asked questions and answers where
always in bottom of our page is where the desperate go
who are not yet convinced and want the detail so over here
we come and remove any doubt now because we answer any
questions we have that are asked before the sale we explain our policies
we explain our karandi our offer basically like that and we leave no
one in any doubt no anxiety about what the
service is all about over here, for example, we have a cooking lesson by webber that
she had, which you basically know that these
messages were not made by anyone, gbt prom I told them go to your emails
in the inbox do an export give it to me and I will make you the questions and
answers because I took the emails of the customers and saw what were the most
common questions they had and I put them over here so again over here although
I have a cht prom for you it would be good when we make frequently asked questions and
answers search our emails search our dms real questions
customers have asked before
they buy our process how we got all these
ingredients I collect all this information in one form very simply
send it to my client fills them in because he knows
his product or service better, I get this data with zapier,
I send it to ch gpt to run all those proms that you saw in Syria directly
and he throws them to me in an online doc in google drive from there and besides it is understood
that the human touch is needed,
a human is needed to edit texts as I believe with chg bt it is not here
to replace any human it is here to help second step
we proceed to wireframes we use the rom which is very fast and
we do the design in figma we proceed to the development directly with wordpress and
elementor without plugins without scripts nothing and step by step and
it is very important before we go live to integrate our pixels and count
conversions utm to know from which ad each client came and of course
optimizing continuously with hit maps and over here I also have the tools we
use for each step for heatmaps we use the free
Microsoft tool Clarity I do I will tell you very quickly the
results we had for two very favorite projects although there are even
more fit bodies that we have seen before and the manag at fit body
actually sells a coaching service which is with the month we have
the previous month already October 24 they lost
€6,500 for 927 leads 7 ,2 per lead are not customers they are
leads and the manag is a company as we said who do exports
and are looking for food producers we had a spectacular conversion rate of 16% they broke
2,000€ in May 24 575 total leads and he told me
he told me just close the ads I'm stuffed
very important that we have to remember after we make the landing page
we show it to our mom or our grandmother or anyone who isn't we don't
show it to our partner in no way because he will say the best
words to us guys my grandmother sends me videos on tiktok so I know that if
I give her a landing page she will read it and if he doesn't understand it in 5
seconds what it is about I must have done something wrong surely
the landing page must load very quickly under 1 second I'm not even talking
about desktop 90% mobile so we
prioritize mobile and remove any distraction any other
link the which does not lead us to the final action in the market i.e. or to
filling out a form the qr code to download everything
will open a page that shows everything I said today in even more
detail even more examples with more detail throughout the
process and of course inside you will find ch gpt proms for free and our templates
for free that we have made on a landing page take it see it
apply it as well as landing pages of others on not ours I don't want to