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Right.

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Hello everyone.

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Hello.

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Thank you.

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Thank you all for joining.

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So whether you're here with us in
person or tuning in from across

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the globe, welcome and thank
you for being a part of this.

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WordPress doesn't run on servers,
it runs on people who show up.

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And that's you.

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This is my first year as serving
as the executive director of the

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WordPress project, and I stood in
front of you last year in Tokyo.

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And since then I've been listening,
working, traveling, and learning

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from contributors around the world.

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And what I've seen has only deepened
my belief in what this software can do.

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I've met people using WordPress
to unlock new careers.

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I've met contributors who started a single
translation or forum post and ended up,

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or are now leading major pieces of the
project in latam Europe and the states.

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I've seen students get access to
WordPress tools and start building

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faster than we could ever imagined.

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I've watched communities build
in public, resolve disagreements

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in the open and collaborate
across languages and time zones.

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And it's not always
easy, but it's working.

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And what we have is more than code,
it's momentum and it's culture.

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And it's a system that lets people
learn by doing and lead by showing up.

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And today's a big day.

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Uh, it's the first time we'll
be releasing a new version of

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WordPress live at State of the Word.

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Woohoo.

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Yeah.

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So stay tuned for that and
we'll let you know exactly when

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WordPress 6.9 is officially out.

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We'll dive a lot more into that later,
but I'll say this now, it's 6.9 is fast.

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It's polished and it's
built for collaboration.

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The kind of progress you can
feel when you publish, not

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just read it from a change log.

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WordPress is shipping faster,
listening better, and building

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for teams, not just individuals.

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And speaking of progress,
2025 has been a year.

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AI and WordPress has really
started to change what's possible.

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And so earlier this year, we actually,
uh, created the first dedicated AI

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team inside the WordPress project.

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They've been working hard on tools
that support contributors and site

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builders and not replace them.

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So some of them are here with us
today, and you're gonna hear more

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about their work later in the show.

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But at its core, WordPress
is still about freedom.

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It's not just software freedom.

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It's built to freedom to publish,
to build, to learn, and to

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participate from classrooms, to
corporation, from Lagos to London.

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WordPress is powering ideas and unlocking
possibilities for millions of people.

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And it works because it belongs to
all of us and those who contribute.

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And now I'd like to welcome someone
who's been contributing for more

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than 20 years, and as automatic
celebrates its 20th anniversary and

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WordPress moves into its third decade.

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I'd like to welcome Matt
Mullen to the stage.

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Thank

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you, Mary.

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Yeah.

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Oh, howdy, howdy, everyone.

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Howdy.

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Uh, what a special spot to be enjoying.

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Like after Tokyo, I was like, I
don't know if we can top that, but,

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you know, this is, uh, not too bad.

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So thank you all who are here today.

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Thanks for those, uh, you know,
at the warehouse and other

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places in the watch parties all
around the world and everything.

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So, ah, gosh, it's, uh,
it's so good to be back.

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Like, you know, to think back, this
was a original screenshot of WordPress.

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You know, it launched WordPress
started with just a blog post,

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you know, that I posted that.

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Then Mike Little commented on a day
later, by the way, it's a belief

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that publishing should be free,
you know, over two decades of it.

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Spearing, shipping, scaling, and it still
feels like we're just getting started.

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There's so much left to do.

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Like our mission is still going.

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Um, I never imagined from that first
blog post, those first couple of

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blogs that really I had to like,
set up for my friends 'cause no

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one would download the software.

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Um, that would be over
40% of the web today.

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Um, also automatic, you know, the
for-profit that I was lucky to start

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with some folks, uh, a few years, a
WordPress, uh, is now 20 years old.

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And it's very exciting to be able
to sort of build a company that

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tries to show how is a conscious
capitalism, like how for-profits

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and open source can work together in
a way that, uh, makes both better.

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In a way that's not, uh, sort of trading
off open source ideals, but actually

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like, uh, embracing the nature of open
source, um, as it grows and scales.

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So let's zoom out a little bit to see what
the community's built over the past year.

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So in the big picture, we're
at about 43% of websites and

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about 60% of the CMS market.

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That number is held steady.

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When you think about operating in scale,
half web, steady, a massive amount of

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infrastructure, when you also think
of all the, uh, billions of dollars.

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So the number two here
is Shopify with 6.8.

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So think of the billions of dollars of
advertising marketing r and d engineering

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that's being spent by all the proprietary
companies that are trying to lure people

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away from open source, essentially.

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And so with open source, we have
the ability to like, give people

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freedom agency independence.

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It's, you know, it's a creed, it's a,
it's a, it's a way of living that gives

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people more agency and it's, uh, serving
as a counter to what are the more, you

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know, proprietary, taking away your
freedom forces in the world and software.

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Um, you know, some people ask like,
is 43 3% where we're gonna hit?

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I do think that there have been some
headwinds, but, um, it's interesting

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to look in certain markets like Japan,
where actually if you zoom in, um, we're

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now actually 58.5% of all websites in
Japan, 83% of the CMS market share.

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Which is, I guess it was good
that we were in Tokyo last year.

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Um, I think that what happens is that,
you know, when if we do a good job of

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listening to our users, serving our
community, and, you know, being, uh,

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responsible to our core values, that open
source software earns the right to become

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sort of a default that people like to use.

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And instead of like building yet
another wheel, we can say, okay,

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let's, you know, share these sort of
primitives together and then build

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interesting stuff on top of it.

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Um, it has been a global shift
in the adoption of WordPress,

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which, uh, is interesting.

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Japanese is now the second most popular
language used in WordPress today, the

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first language other than English,
which has also been very fun to see

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how Japan has really like risen up.

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Uh, so it's, as we move the sort of
state of the words and word camps all

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around the world, it's fun to sort of
activate the different local communities.

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It's not just about Japan.

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Um, this is also the first year that
we clicked over to where over 56% of

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WordPress sites are now in non-English.

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So where, uh, we're, we have a, a,
a good market share, the global web.

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But I think also what's so powerful
about this sort of community approach

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of WordPress is that it can be sort
of everywhere, everything all at once,

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you know, to reference the movie.

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Um.

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Where we're breaking some new ground as
well and getting some new, uh, uptick

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is actually in the top 1000 sites.

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So one of the magical things about
WordPress is the democratizing

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technology is it can be used for
a small individual blog, which is

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a few post, but also powering some
of the top websites in the world.

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And we are now at 49.4% of the
top 1000 websites in the world,

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which is up 2.3% from last year.

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So we're trying to democratize the web,
take this technology that the biggest

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sites in the world can use, but also the
smallest sites are available for free.

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Anyone can download it, run it
with playground, you can even

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boot it up in your browser.

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And, um, we're trying to change
how things are being built as well.

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So the health WordPress is
really in, in the ecosystem.

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And like I said, like the,
the core software is cool,

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but what's really amazing is
what's being built on top of it.

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So we're now at over 60,000 plugins,
which is up 68%, uh, of approved

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plugins since 2024, where we saw 3,900.

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So the rate of approved plugins is
going, we're at 2.1 billion downloads

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of plugins by the end of year.

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And, uh, looking at theme side of
things, there's been over 1500 themes

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released this year alone, bringing
us to over 14,000 themes total.

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So you add it all up as 74,000
plugins and themes available to make

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WordPress as individual and unique
as every single person in the world.

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And here in this room is, we've seen over
a 40% adoption in block themes, which, uh,

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we're over a thousand block themes now.

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And finally, uh, with contributors,
we're looking at where, uh, with our most

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latest releases, we've reached a peak of
now 921 contributors to WordPress 6.8.

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So that's the pipeline, the
future of the project right there.

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Uh, our first release this year,
6.8, Cecil racked up 79.5 million

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downloads since April, which is
up 13% from what we saw last year.

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Every one of those downloads represents
someone choosing WordPress, choosing

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open source and choosing to build
something, which is very exciting.

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So that brings us today the launch
of WordPress 6.9 are just called

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Jean in honor of Jean Harris,
the amazing, uh, pianist known

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for his warm and soulful style.

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We had over 900 contributors to, uh, 6.9,
230 of them were first time contributors,

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and that led to 340 enhancements and fixes
for a really stable jam packed release

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that we'll dig into a little bit of later.

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But we have a few of those
contributors here today have

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flown in from all over the world.

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And, uh, we're gonna do, I've
got a little button here.

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We're gonna do something we've never done
before, which is actually do the release

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of WordPress live with all of you today.

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So let's get everyone up on stage.

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Warm up.

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All right.

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So I think if I press this button,
there'll be a little countdown.

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Let's see.

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5, 4, 3, 2, 1.

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Thank you.

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All these are like the
hidden heroes of WordPress.

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Like they don't get on stage as
much as I do and things like that.

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But, um, this is, and you know, this
doesn't represent everyone, but it's

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so exciting to be able to have some of
the folks, uh, that lead the releases,

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that do the hidden work of shipping
software to 40% of all websites several

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times, usually three times per year
with, uh, you know, auto upgrades going

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out to millions of billions of sites.

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We'll maybe check in on the
download counter a little bit

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later to see how it's going.

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So thank you.

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All round of applause for the 6.9 leads.

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And where did y'all come in from?

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So we got Florida.

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Where else?

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Massachusetts.

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Massachusetts, Spain, Spain,
Chicago, Canada, Spain, Canada.

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Nice.

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All right.

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Um, so, uh, this is what the flywheel
of open source contribution looks like.

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You get contributors, users, creators,
you know, we're going from strength to

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strength if there were 2 billion plug
and downloads, countries like Japan

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with the 80 80th percentile contributors
remaining imagining what's impossible.

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What's possible, one
line of code at a time.

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But what happens when you take
these, uh, sort of like different

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things that we're all doing?

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And of course it couldn't
be a presentation 2025

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without talking about ai.

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So in 2022, actually before the
release of chat, GPTI asked the

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WordPress community to learn AI deeply.

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And what I didn't know then, what
no one realized, which is how crazy

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the next couple years would be.

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We're actually just a couple days away
from the anniversary of, I think it was a

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few days ago, of chat GBT being launched.

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It was kind of funny.

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There's a tweet from Sam Altman saying,
Hey, we built this little thing.

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You can chat with it, check it out.

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Um, the capabilities of these
models is kind of insane.

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So we've gone from the launch
of chat to bt, we've now got

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the image models from Google.

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Has anyone played with nano banana?

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Yeah, like things that I remember in the
nineties, like buying the Photoshop books

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and like, you know, spending like hours
just to remove the clouds or add clouds

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to like a, a picture in the background was
like one of the tutorials, like all the

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things that used to be like, so manual,
you're zooming in, going pixel by pixel.

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Um, now you could just literally
talk to the image and say, Hey,

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add some clouds, move this around.

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It's like the things that l alums have
gotten amazing at is, um, kind of insane.

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And the obviously like, like
humanity, like beautifully flawed.

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It's kind of amazing that we've created
a form of coding, which is like,

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just like us, like non-deterministic.

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Um, but the thing that is magical at like
language translation, which you now have

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the real time language translation in the
AirPods, you have the image generation.

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Um, some of the coding stuff
is, uh, pretty amazing.

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So with AI and WordPress, we're
trying to take an approach where we're

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empowering and not replacing people.

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And I really think that humans and AI
working together are gonna enable, um,

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so much of what, uh, we're gonna see.

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So we've got a little bit of a video
here right now showing, um, uh, using

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Anthropics model context protocol or MCP,
which launched late last year, um, uh,

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basically connecting to a WordPress site.

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And I think I have to
click for this to play.

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Okay, here we go.

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So what's happening now is I
want you to provide a concise.

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What did it say?

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Helpful information about my site,
helpful information about my site.

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So it goes, it reads the site, talks
to the MCP server, tells it how

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many active plugins, how much space
it's using, and tell me about my

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top post and give me the top fuse
and what should I blog more about?

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So it's hitting jet packs stats
and gathering all the stats.

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And so you can now, like the ais can
now interact through with your blog

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in a way that's pretty exciting.

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Um, so the MCP adapter that's
coming to WordPress, um, allows us

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to connect to all the different,
uh, you know, AI systems out there.

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And it's our first application
of our new Abilities API.

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And we're gonna talk, we're gonna have
a whole panel on AI in a little bit.

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Um, it exposes these ai, uh,
abilities externally in a standardized

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way, so any MCP compatible tool
can understand and newsom this

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adapter pattern means WordPress can
participate in AI workflows without

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duplicating logic or creating separate
integrations for every a i platform.

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So you can now connect a WordPress
installation to properly tools like

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Claude Copilot and many other platforms
that support MCP and MCP aside over

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in the terminal and IDE, Claude
Code Cursor client, and other ways

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to change code for the good means.

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You can refactor projects, search code
bases, automate task run scripts with

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W-P-C-L-I, alongside the AI agent.

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These LLM CLI and development environments
sync up with legacy automation,

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write, test and deploy a plugin.

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Now it generates, integrates
generative AI with classic commands.

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We're bringing the best of both worlds
and a whole new scale and velocity.

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So Josh just happening in chat interfaces
CLI are IDs and WordPress integrations.

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Summer, I got early access to comment.

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Perplexes adjunctive browser gave
me my first brain explode moment I

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talked about at Word Camp us and uh,
now, uh, chat GBT, you know, OpenAI

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has released their version of it.

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Um, you can ask it to do things.

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And WP admin, so this is an example,
and this is actually one of the

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things I'm not sure how things are
gonna play out, whether how much of

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AI is gonna be embedded in the app.

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Probably with things like image editing
or translation and how much is gonna

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be sort of an agent that exists at your
sort of operating system or browser

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level has context of all your files,
your data, your everything like that.

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But then can operate on the website.

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This is an example of again,
with not MCV or any other

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integration, just browser control.

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Um, from open AI's browser, uh,
doing all these things inside of

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WordPress, which is kind of insane.

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Um.

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One of the most important ways I think
we can help, uh, AI and WordPress

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word together is actually in the,
the realm of benchmarks and evals.

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So see, a big area of investment that
we're gonna do in 2026 is creating

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some benchmarks and evals that all
the AI models can test themselves

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against for doing WordPress task.

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And that could be changing plugins,
editing things, or with some

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of these browser agents perhaps
actually directly manipulating,

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um, some of the, uh, interfaces.

294
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So let's get a little more hands-on.

295
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Let's show some actual things.

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Shipping in the WordPress space,
real tools, making real impact.

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So hosting Hoster Lost Cody, uh, their AI
assistant lives right inside of WordPress.

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You just can describe a site idea
and 60 seconds later you've got a

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fully functional WordPress site.

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It's not a template or site.

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It actually like writes your
about page, your blog post

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troubleshoot errors automatically.

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This is from one of the hosting
companies that's, uh, big supporter of

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WordPress, Elementor, and we actually
have the CEO of Elementor here today.

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Kioni and Miriam coming in from Israel.

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Uh, so it doesn't just, uh, replace
designers, it accelerates them.

307
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So their ai co co-pilot suggest
tariff sections and they actually

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have three, uh, different forms
of AI they're gonna be doing.

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So we had a great meeting yesterday
talking about like all the fun AI

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stuff that element investing in.

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Um.

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So, and we've got AI in Jetpack two.

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So now when you're writing Gutenberg,
you can ask AI for a comparison table.

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You can ask it to adjust
tone, to edit your text.

315
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There's all sorts of
exciting things happening.

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Yos is using AI for keyword clustering.

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You know, things that you used to have
to pay a, you know, SEO consultant or

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things, thousands of dollars to do,
or now just right in the interface.

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And automatic wordpress.com.

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We've built the AI site builder,
sort of a big sky project, which

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you can describe what you wanna do.

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And again, seconds later, it builds
a fully functional site for you.

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And you know, when it works, it's magical.

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Sometimes it gets things a little
bit wrong, but we're also like,

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you know, the models are getting
better like every couple of months.

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And so like everything that
you use is the worst version of

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it that you're ever gonna see.

328
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So just imagine this getting
better and better and better.

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It's a bunch more like AI engine
and AI power turn WordPress into

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automated conversational platforms.

331
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You have e-commerce stores
like now generating better

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product images and other things.

333
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So there's like so much happening.

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And I do believe that AI is kind
of the biggest technological

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revolution I've seen in my lifetime.

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It's on par with kind of electrification.

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So think of it as affecting every
single industry, every single

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business, everything in the world
is gonna be, uh, influenced and

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augmented and accelerated by ai Ag.

340
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You know, for us, I'm very excited
about where it can help us automate

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things in terms of plugin reviews,
theme reviews, translation,

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validation, and theme security.

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So, you know, uh, there's so much that
we've, uh, invested in, and particularly

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with the plugin, we'll talk a little
bit about plugin reviews in a bit.

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But we're now able to do things,
you know, 'cause although there are

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a lot of contributors to WordPress,
it is a relatively small number of

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people supporting a lot of software.

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When you think of how many
countless, millions lines of code

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are across that 74,000 plugins and
themes and WordPress core itself.

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Um, so AI being able to help us scan that
code, find vulnerabilities, fix things,

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suggest things, um, is I, I think, gonna
really accelerate the security of the

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web and the speed of our developments.

353
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And finally, I, I sort of
dropped the word camp us a few

354
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months ago, the Telex project.

355
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So if you haven't tried this out yet,
telex is something that can create, uh,

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really interesting Gutenberg blocks.

357
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So, um, you go in, you tell it
something that you want, and it, uh,

358
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it builds it and it can build things.

359
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You can even ask it to build
like an entire doom game

360
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inside of Gutenberg Block.

361
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You can see at Telex do automatic ai, and
I'm gonna share a few world real world

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00:22:28.985 --> 00:22:32.975
examples from our friend Nick Hamey, who's
using Telex not just as a demo tool, but

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as a backbone to a fully working shop.

364
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So, something that he did is.

365
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So he actually created a
pricing, uh, comparison thing.

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So you see Telex is working here.

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It just generated this entire
pricing comparison thing.

368
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So again, something that a developer
used to have to ask to, you know, build

369
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this custom is now just, you know,
again, what we saw in a few seconds.

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Uh, generating very rich,
interactive web elements.

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Um, the header block of his IZZ is GY
m.com, which I guess is like a, a store

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that he has pulls data from Google
places, give him real time hours, a

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map link, an open and close status,
just like the big chain store, but

374
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it's for his little micro business.

375
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It's got a carousel partner.

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Logos.

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This was built with telex, no hand coding.

378
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Uh, a uniform post grid created a
block, so every post card on the

379
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homepage has like same height.

380
00:23:41.625 --> 00:23:44.175
Um, this calendar integration.

381
00:23:44.175 --> 00:23:46.545
So with Telex, he was able to
build something that pulled in his

382
00:23:46.545 --> 00:23:51.405
Google Calendar data and was also
optimized for mobile usability.

383
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And finally, Allego price calculator.

384
00:23:53.715 --> 00:23:58.065
So I guess part of his business is
like buying and selling people's Legos.

385
00:23:58.065 --> 00:24:01.754
And so he's got something in there where
you can kind of put your Lego in there

386
00:24:01.754 --> 00:24:06.360
and it'll tell him like what price he'll
buy it at and discounts and, you know, um.

387
00:24:06.360 --> 00:24:10.830
So is again, things that you used
to have to like hire developers, do.

388
00:24:10.830 --> 00:24:15.300
Custom software like this would've
cost thousands, tens of thousands of

389
00:24:15.300 --> 00:24:18.030
dollars to build even just years ago.

390
00:24:18.030 --> 00:24:23.399
Um, we're now able to do
in a browser for pennies.

391
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It's kind of insane.

392
00:24:26.370 --> 00:24:29.310
Um, if you wanna check out some other cool
things that have been happening, we have

393
00:24:29.310 --> 00:24:31.169
Tammy Lister, who's actually here today.

394
00:24:31.169 --> 00:24:32.850
Hi Tammy.

395
00:24:32.850 --> 00:24:37.800
Uh, she did something very fun called
Block Tober Fun, which is every single

396
00:24:37.800 --> 00:24:42.989
day in October, she built a new block
using telex, including a playable

397
00:24:42.989 --> 00:24:47.129
askie version of Tetris, A block
that's an actual terminal window, a

398
00:24:47.129 --> 00:24:53.340
roadmap, block matrix effect, and a
trick or treat block for Halloween.

399
00:24:53.340 --> 00:24:57.000
So, democratizing democratization
of technology is not just about

400
00:24:57.000 --> 00:25:00.239
smart eye, it's about like letting
people do things, have access

401
00:25:00.239 --> 00:25:01.739
to the sort of creative energy.

402
00:25:01.739 --> 00:25:05.010
And I'm so excited to see because
every single one of us has like, that

403
00:25:05.010 --> 00:25:09.810
sort of unique spark, has our unique
ideas, and seeing that unleashed is

404
00:25:09.810 --> 00:25:17.550
gonna be a very, very, very exciting
time to be aligned, uh, alive.

405
00:25:17.550 --> 00:25:23.939
So, um, WordPress is about community
and so much of what we do is, uh,

406
00:25:23.939 --> 00:25:25.709
about trading the next generations.

407
00:25:25.709 --> 00:25:31.080
So as we create these new capabilities,
how do we teach people how to use it?

408
00:25:31.080 --> 00:25:32.865
So, um.

409
00:25:32.865 --> 00:25:35.085
We're now gonna talk about some education.

410
00:25:35.085 --> 00:25:37.905
I'm gonna invite Mary hed up to
talk about some of the things we've

411
00:25:37.905 --> 00:25:41.445
been investing in to invest in
the next generation of WordPress.

412
00:25:41.445 --> 00:25:42.345
Fantastic.

413
00:25:42.345 --> 00:25:43.530
Around policy.

414
00:25:43.530 --> 00:25:45.410
Thank you.

415
00:25:45.410 --> 00:25:46.500
Thank you.

416
00:25:46.500 --> 00:25:49.695
And it's just, it's great to care
about, uh, all the progress in

417
00:25:49.695 --> 00:25:53.505
our ecosystem and how AI amplifies
what's possible in so many ways we

418
00:25:53.505 --> 00:25:56.625
couldn't have imagined where we are
or even where we're headed with this.

419
00:25:56.625 --> 00:26:01.335
Um, but behind all the tech, it's
people and who people are who

420
00:26:01.335 --> 00:26:06.045
make WordPress happen one day, one
release, and one event at a time.

421
00:26:06.045 --> 00:26:09.195
And word camps are one of the most
important ways that we bring people

422
00:26:09.195 --> 00:26:13.725
together to share, to learn, to celebrate
what the community makes possible.

423
00:26:13.725 --> 00:26:15.975
Oops.

424
00:26:15.975 --> 00:26:19.785
And this year we broke some pretty
amazing ground with 81 word camps

425
00:26:19.785 --> 00:26:25.395
spanning over 39 countries organized by
over 5,200 volunteers and reaching over

426
00:26:25.395 --> 00:26:28.185
a hundred thousand people in person.

427
00:26:28.185 --> 00:26:29.265
Yeah.

428
00:26:29.265 --> 00:26:30.135
Yes.

429
00:26:30.135 --> 00:26:33.285
That's unreal.

430
00:26:33.285 --> 00:26:35.775
And we actually still have 16
lined up, so before the end of the

431
00:26:35.775 --> 00:26:38.805
year, we're gonna take it to 97.

432
00:26:38.805 --> 00:26:39.075
Wow.

433
00:26:39.075 --> 00:26:43.155
So that's before you factor in
WordPress tv or social media and every

434
00:26:43.155 --> 00:26:44.805
other ways that folks can tune in.

435
00:26:44.805 --> 00:26:47.205
And so it's quite a leap from last year.

436
00:26:47.205 --> 00:26:50.175
So growing from the number of
events by over a third in a single

437
00:26:50.175 --> 00:26:51.675
year is absolutely incredible.

438
00:26:51.675 --> 00:26:55.515
So hats off to everyone
involved in making that happen.

439
00:26:55.515 --> 00:26:57.255
And these aren't just conferences.

440
00:26:57.255 --> 00:27:00.524
We know that they're
where community happens.

441
00:27:00.524 --> 00:27:05.655
Where contributors meet and where
connections really turn into action.

442
00:27:05.655 --> 00:27:08.655
And word camps are just the tip
of the iceberg when it comes to

443
00:27:08.655 --> 00:27:13.814
bringing folks together to learn
and to make stuff with WordPress.

444
00:27:13.814 --> 00:27:16.814
And of course not everyone
can get to Word Camp, right?

445
00:27:16.814 --> 00:27:20.054
So that's why it's so important
that there are more ways to

446
00:27:20.054 --> 00:27:23.264
connect and to pick up the platform
and run with it from anywhere.

447
00:27:23.264 --> 00:27:28.995
And that's where learn.wordpress.org
comes in learn.wordpress.org for more

448
00:27:28.995 --> 00:27:31.995
than 1.5 million users this year.

449
00:27:31.995 --> 00:27:35.564
And the engagement quality
improved in a very meaningful way.

450
00:27:35.564 --> 00:27:39.465
After WordCamp us the average
engagement, time per user increased by

451
00:27:39.465 --> 00:27:44.895
32%, which tells us that students and
contributors are spending real time

452
00:27:44.895 --> 00:27:47.774
learning, not just passing through.

453
00:27:47.774 --> 00:27:50.715
People aren't just showing up,
they're sticking around and they

454
00:27:50.715 --> 00:27:55.094
wanna learn, they wanna build, and
we're making sure that they can.

455
00:27:55.094 --> 00:28:02.504
wordpress.org reach more than 113 million
users, and the new users grew by 38%.

456
00:28:02.504 --> 00:28:04.905
So that tells us the top
of the funnel is expanding.

457
00:28:04.905 --> 00:28:07.665
The more people are discovering
WordPress for the first time.

458
00:28:07.665 --> 00:28:08.115
Right?

459
00:28:08.115 --> 00:28:12.524
And so the data shows us something that's
very important, and users are landing

460
00:28:12.524 --> 00:28:14.804
on wordpress.org at a very high volume.

461
00:28:14.804 --> 00:28:16.605
And they're comparing platforms.

462
00:28:16.605 --> 00:28:19.860
They're looking for documentation,
they're searching for a way to.

463
00:28:19.860 --> 00:28:23.010
Into the ecosystem and the
path is not always clear.

464
00:28:23.010 --> 00:28:25.830
And this is exactly why education matters.

465
00:28:25.830 --> 00:28:31.410
learn.wordpress.org, the WPCC, WordPress
credits our student organizations, they're

466
00:28:31.410 --> 00:28:36.060
giving people a structured way to go from
curious visitor to confident builder.

467
00:28:36.060 --> 00:28:41.070
And once people reach the right
resources, they stay and they learn.

468
00:28:41.070 --> 00:28:46.290
And the opportunity now is to close the
gap between discovery and participation.

469
00:28:46.290 --> 00:28:49.110
So the work that we're doing in
education is positioning WordPress

470
00:28:49.110 --> 00:28:52.860
to guide new users from awareness
to skill, building to contribution.

471
00:28:52.860 --> 00:28:55.980
And as we improve navigation and
simplifying the experience, which

472
00:28:55.980 --> 00:28:59.460
is fantastic, we all have an
even stronger system that turns

473
00:28:59.460 --> 00:29:02.430
interest into long-term involvement.

474
00:29:02.430 --> 00:29:05.790
And so we are making progress and the
data shows that growth is at the edge

475
00:29:05.790 --> 00:29:10.620
of our ecosystem, and now we need to
channel that growth into participation.

476
00:29:10.620 --> 00:29:14.430
And so that's how we're making it
possible for anyone, anywhere to learn,

477
00:29:14.430 --> 00:29:17.190
master and contribute back to WordPress.

478
00:29:17.190 --> 00:29:21.840
So what excites me so much about how
education is changing, what is possible

479
00:29:21.840 --> 00:29:25.320
for WordPress and how we can bring
new people into the platform, educate,

480
00:29:25.320 --> 00:29:29.640
train, teach, and on community on campus.

481
00:29:29.640 --> 00:29:33.180
So Campus Connect started as an
experiment and it's already expanded

482
00:29:33.180 --> 00:29:35.190
across universities around the world.

483
00:29:35.190 --> 00:29:38.640
Students are learning WordPress,
shipping real work, and earning academic

484
00:29:38.640 --> 00:29:41.040
credit for contributing to open source.

485
00:29:41.040 --> 00:29:44.700
So they're not just future contributors,
they're contributing today.

486
00:29:44.700 --> 00:29:48.660
And education gives people the
skills to use and all the new tools

487
00:29:48.660 --> 00:29:50.430
that are emerging in the ecosystem.

488
00:29:50.430 --> 00:29:53.430
So like Matt said, it's like a piano.

489
00:29:53.430 --> 00:29:56.820
So for years we had one
octave, and now we have eight.

490
00:29:56.820 --> 00:30:00.540
So AI and new abilities open up
more keys, more range, and more

491
00:30:00.540 --> 00:30:02.280
capability than ever before.

492
00:30:02.280 --> 00:30:05.550
But you still need someone who
knows how to make music, someone

493
00:30:05.550 --> 00:30:09.390
who understands what a site should
be, what businesses need, how to

494
00:30:09.390 --> 00:30:11.250
turn intention into execution.

495
00:30:11.250 --> 00:30:14.070
And that is why these
programs matter so much.

496
00:30:14.070 --> 00:30:17.490
They prepare students not just
to use WordPress, but to think,

497
00:30:17.490 --> 00:30:19.860
design, and build with a purpose.

498
00:30:19.860 --> 00:30:23.010
So the work used to be long
hours of manual effort.

499
00:30:23.010 --> 00:30:27.000
Now the work is understanding
the goal, shaping the idea, and

500
00:30:27.000 --> 00:30:29.040
knowing which keys to press.

501
00:30:29.040 --> 00:30:32.640
So the jobs don't disappear,
they evolve, they shift.

502
00:30:32.640 --> 00:30:33.690
And campus connect.

503
00:30:33.690 --> 00:30:38.010
And WordPress credits give us a pipeline
of people who can thrive in that world.

504
00:30:38.010 --> 00:30:39.960
Humans still build the web.

505
00:30:39.960 --> 00:30:44.639
We are just giving them a better set of
tools and a clearer path to get started.

506
00:30:44.639 --> 00:30:48.960
And WordPress has been investing heavily
in global education, and these programs

507
00:30:48.960 --> 00:30:52.800
have opened the door for institutions to
join us in creating a direct pathway for

508
00:30:52.800 --> 00:30:55.500
students into the open source ecosystem.

509
00:30:55.500 --> 00:30:59.280
A university in Costa Rica is a
great example of what can happen

510
00:30:59.280 --> 00:31:03.930
when a university steps into
opportunities that WordPress has built.

511
00:31:03.930 --> 00:31:06.180
Okay, I'm gonna try very hard here.

512
00:31:06.180 --> 00:31:09.960
Fel es University dad.

513
00:31:09.960 --> 00:31:11.100
I tried.

514
00:31:11.100 --> 00:31:15.540
Um, university in Costa Rica is where
we launched the beta and they've

515
00:31:15.540 --> 00:31:17.700
been an incredible partner to us.

516
00:31:17.700 --> 00:31:21.090
Um, to tell you more about this and
how we've come together, I'd love to

517
00:31:21.090 --> 00:31:27.275
invite Stephanie Garita Johnson from the
university to the state to tell us about.

518
00:31:27.275 --> 00:31:28.445
Thank you.

519
00:31:28.445 --> 00:31:32.160
No worry.

520
00:31:32.160 --> 00:31:33.480
Thank you so much.

521
00:31:33.480 --> 00:31:37.860
Universita has been commitment
to WordPress and its global

522
00:31:37.860 --> 00:31:39.990
community for years now.

523
00:31:39.990 --> 00:31:44.640
Long before we sign our agreement with
the WordPress Foundation this year we

524
00:31:44.640 --> 00:31:49.680
were already deeply involved in the
ecosystem hosting Word Camp San Jose

525
00:31:49.680 --> 00:31:55.290
and creating community spaces that
brought a student into the conversation.

526
00:31:55.290 --> 00:31:59.220
This year we were excited
to host WordPress Campus

527
00:31:59.220 --> 00:32:02.010
Connect San Jose in September.

528
00:32:02.010 --> 00:32:06.960
This event was part of the broader
Acade academic engagement model

529
00:32:06.960 --> 00:32:11.940
to WordPress and brought together
a student faculty professional

530
00:32:11.940 --> 00:32:14.640
and international contributors.

531
00:32:14.640 --> 00:32:18.930
It is trained a role as a partner
in connecting academia with the

532
00:32:18.930 --> 00:32:23.430
global open source community.

533
00:32:23.430 --> 00:32:25.754
From that experience, come the work.

534
00:32:25.754 --> 00:32:30.645
Press Fidelity Test Club, a student
led initiative that's found learning

535
00:32:30.645 --> 00:32:34.725
opportunities and preparing new
generation to participate in the

536
00:32:34.725 --> 00:32:41.115
global ecosystem through hands-on
learning, leadership and collaboration.

537
00:32:41.115 --> 00:32:45.735
After singing our agreement with the
WordPress Foundation, we took the next

538
00:32:45.735 --> 00:32:51.254
step formally integrating WordPress
into our academic program for our

539
00:32:51.254 --> 00:32:54.975
computer system engineering degree.

540
00:32:54.975 --> 00:32:59.235
This established an instructor model
for a student to participate in

541
00:32:59.235 --> 00:33:04.695
official WordPress credit process
where they earn recognition for real

542
00:33:04.695 --> 00:33:10.725
contributions, whatever to be code
design, documentation, accessibility,

543
00:33:10.725 --> 00:33:14.145
any on all of the essential areas.

544
00:33:14.145 --> 00:33:19.635
This aligned perfectly with our STEM
model, which in which prioritize

545
00:33:19.635 --> 00:33:25.304
hands-on learning, applied research,
and solving real world problems.

546
00:33:25.304 --> 00:33:30.645
WordPress has become a platform for
developing digital skills, technological

547
00:33:30.645 --> 00:33:37.395
entrepreneurship, and upward contribution
right within our academic environment.

548
00:33:37.395 --> 00:33:41.415
We're proud to be bold in this
bridge between the global WordPress

549
00:33:41.415 --> 00:33:46.695
community and the new generation who
are creating the web of the future.

550
00:33:46.695 --> 00:33:52.620
I'm, I'm excited to see this impact
spreading across Latin America.

551
00:33:52.620 --> 00:33:55.980
From this process, we gained key
learnings that confirmed that

552
00:33:55.980 --> 00:33:58.500
academic and institutional value.

553
00:33:58.500 --> 00:34:04.110
What worked especially well was the early
and sustained engagement of a student for

554
00:34:04.110 --> 00:34:10.530
university fidelity, combined with faculty
guidance through clearly a structure

555
00:34:10.530 --> 00:34:15.090
mentor and man contribution pathways.

556
00:34:15.090 --> 00:34:19.110
The integration with the official
WordPress credits empowers students

557
00:34:19.110 --> 00:34:23.940
to make real contribution to the
ecosystem while development applies

558
00:34:23.940 --> 00:34:28.500
skills leadership and global
visibility in a collaboration open

559
00:34:28.500 --> 00:34:31.679
source development environment.

560
00:34:31.679 --> 00:34:35.850
Some students also recognize that
the stronger personal organization

561
00:34:35.850 --> 00:34:40.770
of their time will allow them to
participate with an ever greater

562
00:34:40.770 --> 00:34:46.980
continuity showing their awareness and
ownership of their learning process.

563
00:34:46.980 --> 00:34:52.469
This feedback far from this mission,
the experience has highlights how

564
00:34:52.469 --> 00:34:57.900
rewarding the initiative has been
overall and reinforce what is so

565
00:34:57.900 --> 00:35:01.410
excited and worth trying for others.

566
00:35:01.410 --> 00:35:05.820
It's demonstrate that the academia
can become a trust getaway into the

567
00:35:05.820 --> 00:35:08.430
global open source contribution.

568
00:35:08.430 --> 00:35:14.100
Unlocking inspiring opportunity for
students to grow, lead, and contribute

569
00:35:14.100 --> 00:35:19.860
to the future of the web from a
deeply satisfied and education space.

570
00:35:19.860 --> 00:35:26.490
Thank you so much for having
me here and back to Matt.

571
00:35:26.490 --> 00:35:27.660
Thank you.

572
00:35:27.660 --> 00:35:29.190
Thank you.

573
00:35:29.190 --> 00:35:31.920
That's amazing.

574
00:35:31.920 --> 00:35:35.520
All righty.

575
00:35:35.520 --> 00:35:38.730
Uh, it's amazing to see how
WordPress is becoming like

576
00:35:38.730 --> 00:35:40.650
generally multi-generational.

577
00:35:40.650 --> 00:35:45.180
We now have like parent and child
contributors, you know, it's fun to

578
00:35:45.180 --> 00:35:48.360
see like the kid camp things that
happens at different work camps and

579
00:35:48.360 --> 00:35:52.110
uh, you know, as we just heard from
Stephanie, like kids learning workforce

580
00:35:52.110 --> 00:35:55.230
at school, they're teaching you the
younger siblings and it's beautiful

581
00:35:55.230 --> 00:35:59.100
because this is a skill that then you
can take with you the rest of your life.

582
00:35:59.100 --> 00:36:03.120
You know, something that you can
use to like, you know, in, in school

583
00:36:03.120 --> 00:36:07.380
to make money, to like do creative
projects, all sorts of things.

584
00:36:07.380 --> 00:36:10.530
Um, you know, the unexpected
ambassador to all of this has been a

585
00:36:10.530 --> 00:36:16.050
WaPo, which actually we got from our
friends in the Japanese community.

586
00:36:16.050 --> 00:36:18.810
For those who don't know,
it was the WordPress mascot.

587
00:36:18.810 --> 00:36:21.510
It was born in Japan in 2011.

588
00:36:21.510 --> 00:36:25.740
And one of the best gifts, uh,
of a local community to the

589
00:36:25.740 --> 00:36:27.390
global WordPress community.

590
00:36:27.390 --> 00:36:31.200
Word regions all over the
world have be WaPo their own

591
00:36:31.200 --> 00:36:33.480
and kids absolutely love it.

592
00:36:33.480 --> 00:36:37.560
It's funny because I always say like,
if anyone had asked me to approve

593
00:36:37.560 --> 00:36:41.725
this, I would've never approved

594
00:36:41.725 --> 00:36:42.975
Wahoo.

595
00:36:42.975 --> 00:36:44.595
But Wahoo just happened.

596
00:36:44.595 --> 00:36:49.725
He's actually GPL, and, uh, so
it's totally open source and it has

597
00:36:49.725 --> 00:36:52.424
become a sort of global phenomenon.

598
00:36:52.424 --> 00:36:56.565
And also amazing because at the
core is people not just taking the

599
00:36:56.565 --> 00:36:58.725
original WaPo, but making it their own.

600
00:36:58.725 --> 00:37:01.185
And there are now thousands of variations.

601
00:37:01.185 --> 00:37:04.815
Uh, we're actually gonna bring on
like a cool little WaPo museum on

602
00:37:04.815 --> 00:37:08.535
wordpress.org that we're gonna try to
spin up next year to just document all

603
00:37:08.535 --> 00:37:10.815
the different ones all around the world.

604
00:37:10.815 --> 00:37:15.855
Um, and that's even before you could
ask AI to make new wapos, all the

605
00:37:15.855 --> 00:37:17.835
ones so far were manually created.

606
00:37:17.835 --> 00:37:21.825
So if you're here in the audience
day or you're listening, like, um,

607
00:37:21.825 --> 00:37:25.785
consider like teaching, you know, a
younger generation to WordPress, uh,

608
00:37:25.785 --> 00:37:27.525
consider how you can bring 'em on.

609
00:37:27.525 --> 00:37:31.515
Um, you know, while all the competitors
in the marketplace have, you know,

610
00:37:31.515 --> 00:37:36.134
grown often through spending, you know,
countless millions or billions of dollars

611
00:37:36.134 --> 00:37:38.384
in marketing, WordPress hasn't had that.

612
00:37:38.384 --> 00:37:41.475
It's really been, you know, peer
to peer, person to person, word of

613
00:37:41.475 --> 00:37:47.055
mouth, people using it, learning,
telling, and trying and failing, and

614
00:37:47.055 --> 00:37:49.004
then bringing other people along.

615
00:37:49.004 --> 00:37:53.745
It's not unlike how I got started at
my very self, where the predecessor

616
00:37:53.745 --> 00:37:55.845
of the WordPress was called B two.

617
00:37:55.845 --> 00:38:00.795
I started using it and, um, I had a
question in the forums, so I went to the

618
00:38:00.795 --> 00:38:04.754
forums, asked a question and 'cause I was
breaking it, I didn't know how to use it.

619
00:38:04.754 --> 00:38:07.424
And then one day I went to
the forums to ask a question.

620
00:38:07.424 --> 00:38:10.425
I saw someone asking
something that I already knew.

621
00:38:10.425 --> 00:38:11.745
Even though it was brand new.

622
00:38:11.745 --> 00:38:14.175
So I thought, oh, I'll
reply to this person.

623
00:38:14.175 --> 00:38:18.495
And that was sort of my first little
entree into contributing to an open

624
00:38:18.495 --> 00:38:21.615
source product, which of course
later snowballs with the code.

625
00:38:21.615 --> 00:38:25.335
And now all this crazy
stuff we're here today.

626
00:38:25.335 --> 00:38:31.245
So it can start with just smallest step
and you never know where it's gonna lead.

627
00:38:31.245 --> 00:38:34.905
So I want to mention
Youth Day and Nicaragua.

628
00:38:34.905 --> 00:38:38.115
So Youth Day and Nicaragua is what
happens to give young creators

629
00:38:38.115 --> 00:38:39.795
the keys and just let them go.

630
00:38:39.795 --> 00:38:50.145
Back in October 75 kids, and I mean kids
ages 88 to 88 to 20 showed up in Manna

631
00:38:50.145 --> 00:38:54.405
Mangu to build the first WordPress sites.

632
00:38:54.405 --> 00:38:57.915
Regional volunteers helped out, but the
sessions were actually run by teenagers

633
00:38:57.915 --> 00:39:01.545
teaching out the teenagers, which is
kinda like the future right there.

634
00:39:01.545 --> 00:39:05.415
The whole day was hands-on, no
boring lectures or PowerPoints

635
00:39:05.415 --> 00:39:06.675
like we're doing here.

636
00:39:06.675 --> 00:39:10.485
They sat down bit the project
they cared about and built it.

637
00:39:10.485 --> 00:39:13.425
So the peer led sessions met 16
year olds who've done this before.

638
00:39:13.425 --> 00:39:15.885
Were showing the 10 year olds how
to pick a theme or outta contact

639
00:39:15.885 --> 00:39:18.135
form, uh, that kinda learning sticks.

640
00:39:18.135 --> 00:39:21.135
And very similar to what I was
doing when I was 17, 18, 19.

641
00:39:21.135 --> 00:39:23.775
You know, it's exploring on the
internet, asking questions, but then

642
00:39:23.775 --> 00:39:25.005
also trying to help other people.

643
00:39:25.005 --> 00:39:31.065
As I learned, um, the attendance
tripled compared to the 24.

644
00:39:31.065 --> 00:39:32.745
2024 pilot.

645
00:39:32.745 --> 00:39:35.985
Um, so they got 75 participants
when they were hoping for

646
00:39:35.985 --> 00:39:38.445
just about 30 and word spread.

647
00:39:38.445 --> 00:39:45.255
Kids were telling their friends, this
is now becoming a little bit viral.

648
00:39:45.255 --> 00:39:45.735
Oops.

649
00:39:45.735 --> 00:39:48.855
I think I, I I get this.

650
00:39:48.855 --> 00:39:52.725
David Gonzalez a volunteered to use a,
created a video game kind of Mario bro.

651
00:39:52.725 --> 00:39:54.705
Mario bro style.

652
00:39:54.705 --> 00:39:56.895
And WaPo is the main character.

653
00:39:56.895 --> 00:40:02.115
The wa p's name is
absolutely is aptly game poo.

654
00:40:02.115 --> 00:40:05.025
You can follow the link and
play it right in your browser.

655
00:40:05.025 --> 00:40:06.980
This isn't just a one-off avenge anymore.

656
00:40:06.980 --> 00:40:12.495
You know, people now are using WordPress
as an entire development platform,

657
00:40:12.495 --> 00:40:13.875
you know, and so it's fun to see.

658
00:40:13.875 --> 00:40:16.995
I, I know for many of us who got
started in computing, gaming was like

659
00:40:16.995 --> 00:40:19.065
one of the first things we did, right?

660
00:40:19.065 --> 00:40:22.665
And so being people actually
like have fun and play games

661
00:40:22.665 --> 00:40:24.705
with WordPress is pretty cool.

662
00:40:24.705 --> 00:40:27.165
I think we've got a little video here.

663
00:40:27.165 --> 00:40:31.905
Again, this was built at the use day.

664
00:40:31.905 --> 00:40:36.285
Um, I have to say, when we were
starting WordPress as blogging

665
00:40:36.285 --> 00:40:42.585
software, I never imagined this

666
00:40:42.585 --> 00:40:44.025
a crud application, right?

667
00:40:44.025 --> 00:40:47.625
You know, we write some text in the box
and we post on the webpage, like now being

668
00:40:47.625 --> 00:40:50.040
used as a platform to build things like.

669
00:40:50.040 --> 00:40:53.880
Game p

670
00:40:53.880 --> 00:40:56.880
uh, so, you know, this is, we're
just getting started with this.

671
00:40:56.880 --> 00:41:01.380
This program is just brand new and so
I can't wait to see what people start

672
00:41:01.380 --> 00:41:03.480
to build and what they start to learn.

673
00:41:03.480 --> 00:41:06.330
And, you know, embracing open source
technologies is the development

674
00:41:06.330 --> 00:41:09.540
framework, PHP, all the things
that we've known to, to love.

675
00:41:09.540 --> 00:41:11.760
You know, part of the things about
WordPress versus other development

676
00:41:11.760 --> 00:41:15.180
frameworks is it's sort of accessibility
the way it kind of makes sense.

677
00:41:15.180 --> 00:41:19.800
You can, you know, it's kind of
easy to use, uh, from Costa Rica to

678
00:41:19.800 --> 00:41:23.640
Nicaragua, dozens of other places,
the momentum's building worldwide.

679
00:41:23.640 --> 00:41:28.680
So it's, we had a couple pilot programs
turning into a genuine movements.

680
00:41:28.680 --> 00:41:29.850
Next year's gonna be wild.

681
00:41:29.850 --> 00:41:32.340
We're looking at expansion in Asia,
Europe, and Latin America, and

682
00:41:32.340 --> 00:41:34.950
ramping up things in the states.

683
00:41:34.950 --> 00:41:38.850
So speaking of foundations,
6.9 is how it's all about.

684
00:41:38.850 --> 00:41:41.250
How are we doing on timing
with the podcast, by the way?

685
00:41:41.250 --> 00:41:41.610
We're good.

686
00:41:41.610 --> 00:41:41.640
We're good?

687
00:41:41.640 --> 00:41:43.920
Yeah.

688
00:41:43.920 --> 00:41:48.180
Um, there's a whole lot of API
action going on some AI developments.

689
00:41:48.180 --> 00:41:52.890
We've got AI agents and MCP, the
builds, A-P-I-H-T-M-L-A-P-I Block

690
00:41:52.890 --> 00:41:55.200
Buildings, API, interactive, API.

691
00:41:55.200 --> 00:41:58.890
So 6.9 is really bringing
a lot of foundational work.

692
00:41:58.890 --> 00:42:02.250
And to tell you more about
that, let's hear from our lead

693
00:42:02.250 --> 00:42:04.290
architect, Mathias Ventura.

694
00:42:04.290 --> 00:42:07.440
So s Howdy.

695
00:42:07.440 --> 00:42:08.145
Thank you Matt.

696
00:42:08.145 --> 00:42:09.330
And hello everyone.

697
00:42:09.330 --> 00:42:11.370
I wish I could be there in person.

698
00:42:11.370 --> 00:42:16.740
Let's dig into WordPress 6.9 last
year in Tokyo, we look at what was

699
00:42:16.740 --> 00:42:19.004
new and upcoming through four lenses.

700
00:42:19.004 --> 00:42:22.665
Write, design, build, and develop.

701
00:42:22.665 --> 00:42:31.935
Let's revisit them
today to see what's new.

702
00:42:31.935 --> 00:42:35.955
We have a lot of beautiful additions
to the writing and publishing process.

703
00:42:35.955 --> 00:42:38.895
First up, let's talk about
collaboration, which is a big

704
00:42:38.895 --> 00:42:41.355
part of our current roadmap.

705
00:42:41.355 --> 00:42:46.544
WordPress 6.9 introduces notes to
the block editor for the first time.

706
00:42:46.544 --> 00:42:50.415
This allows authors, writers, and
collaborators to leave comments

707
00:42:50.415 --> 00:42:54.495
and feedback directly inside the
editor while working on a post.

708
00:42:54.495 --> 00:42:58.904
It has a beautiful design where comments
are attached to specific blocks.

709
00:42:58.904 --> 00:43:01.995
When you select a comment, only
the block is highlighted and the

710
00:43:01.995 --> 00:43:04.964
rest of the content fades away.

711
00:43:04.964 --> 00:43:08.565
Since these are also built as comments
behind the scenes, you can receive email

712
00:43:08.565 --> 00:43:12.975
notifications when new notes are added

713
00:43:12.975 --> 00:43:14.325
in the spirit of the features.

714
00:43:14.325 --> 00:43:18.674
This was truly a collaborative effort
in itself with work from Fuel, multi

715
00:43:18.674 --> 00:43:23.805
Dots, automatic GoDaddy, human made
article, as well as a contributor

716
00:43:23.805 --> 00:43:27.285
sponsored by LU Hosting Jar Kinta.

717
00:43:27.285 --> 00:43:30.524
And finally, this is just the beginning
of a full set of collaboration

718
00:43:30.524 --> 00:43:39.645
features that will make WordPress
a true multiplayer experience.

719
00:43:39.645 --> 00:43:43.860
Let's also highlight one of
my favorite small features.

720
00:43:43.860 --> 00:43:47.550
WordPress has always been about the
potential of human expression, and

721
00:43:47.550 --> 00:43:50.580
now this is extended to math notation.

722
00:43:50.580 --> 00:43:55.260
You can now write beautiful math using
blocks or through inline formatting.

723
00:43:55.260 --> 00:43:58.800
It all renders nicely and
preserves the LA formatting.

724
00:43:58.800 --> 00:44:09.450
You can access it through a popover
and the preview renders beautifully.

725
00:44:09.450 --> 00:44:13.320
Now, moving into design, this war
prep release introduces several

726
00:44:13.320 --> 00:44:15.300
new blocks and design tools.

727
00:44:15.300 --> 00:44:18.480
Let's focus on just a few of them.

728
00:44:18.480 --> 00:44:19.140
First.

729
00:44:19.140 --> 00:44:22.650
There's a much better experience
when using drag and drop,

730
00:44:22.650 --> 00:44:27.210
bringing a more intuitive and
direct manipulation of blocks.

731
00:44:27.210 --> 00:44:30.510
It works across all sort of block
types, so you can drag a list item to

732
00:44:30.510 --> 00:44:37.080
reorder a list without having to hand
down the drug handle In the toolbar,

733
00:44:37.080 --> 00:44:48.630
it's overall a lot more intuitive as
you can manipulate the objects directly.

734
00:44:48.630 --> 00:44:52.680
For example, it makes it that
easy to put images side by

735
00:44:52.680 --> 00:44:57.150
side and construct galleries.

736
00:44:57.150 --> 00:45:05.340
You can drag the images themselves, no
longer requiring to find the drug handle.

737
00:45:05.340 --> 00:45:13.035
It's overall more visual, more
intuitive, and more reliable.

738
00:45:13.035 --> 00:45:17.085
Another small but big win is that
gallery blocks now support aspect

739
00:45:17.085 --> 00:45:27.285
ratio attributes, so you can make all
the images fit together seamlessly.

740
00:45:27.285 --> 00:45:31.185
There's also a new typography
option called stretchy text, which

741
00:45:31.185 --> 00:45:35.835
automatically adjusts the font size
to fill the dimensions of a container.

742
00:45:35.835 --> 00:45:38.835
This is done through the
interactivity API, and it updates

743
00:45:38.835 --> 00:45:42.285
in real time as you type in.

744
00:45:42.285 --> 00:45:43.904
It's perfect for hero sections.

745
00:45:43.904 --> 00:45:49.904
Call to action areas, anywhere you
want text that really fits the space.

746
00:45:49.904 --> 00:45:54.045
Another new block that had a lot of
popular requests is the accordion block.

747
00:45:54.045 --> 00:45:56.685
It's supports inner blocks
for infinite possibilities and

748
00:45:56.685 --> 00:46:00.705
is built with interactivity
API for the best performance.

749
00:46:00.705 --> 00:46:04.365
You get a lot of a lot of options
to customize whether the accordion

750
00:46:04.365 --> 00:46:08.174
is open by default, whether and
where to show an icon along with

751
00:46:08.174 --> 00:46:11.055
many of the usual styling options.

752
00:46:11.055 --> 00:46:19.275
This was a long requested features
by FMO source and creators.

753
00:46:19.275 --> 00:46:21.404
When it comes to building
size with WordPress.

754
00:46:21.404 --> 00:46:26.955
There are also some incredible
refinements and additions.

755
00:46:26.955 --> 00:46:31.155
Up until now, the command palette
was restricted to editor context.

756
00:46:31.155 --> 00:46:34.935
It has now been made available across
the entire admin experience, so you can

757
00:46:34.935 --> 00:46:37.545
now access it from any part of your site.

758
00:46:37.545 --> 00:46:42.705
This allows quick navigation between
admin screens and is a step towards

759
00:46:42.705 --> 00:46:49.545
easier management of WordPress.

760
00:46:49.545 --> 00:46:53.025
Since the command palette is meant to
be powered by abilities, it would also

761
00:46:53.025 --> 00:46:57.825
allow triggering several different
sets of commands directly from

762
00:46:57.825 --> 00:47:08.715
anywhere in the WordPress interface.

763
00:47:08.715 --> 00:47:12.015
For a while now, container blocks
have supported the ability to

764
00:47:12.015 --> 00:47:15.825
restrict what blocks can be inserted
in a given area, but it required

765
00:47:15.825 --> 00:47:18.195
diving into code to set it up.

766
00:47:18.195 --> 00:47:21.615
Now, this is available directly
in the user interface, giving

767
00:47:21.615 --> 00:47:23.835
real control for site creators.

768
00:47:23.835 --> 00:47:26.295
You can provide highly usable
flows without needing to

769
00:47:26.295 --> 00:47:28.785
create entirely custom blocks.

770
00:47:28.785 --> 00:47:32.535
There are also important announcements
to the usability of the navigation

771
00:47:32.535 --> 00:47:37.005
block, including a prominent edit
navigation call to action when

772
00:47:37.005 --> 00:47:42.765
selecting a header or any template
part that contains a navigation block.

773
00:47:42.765 --> 00:47:46.755
There's also more customization
options for sub menu opacity, which

774
00:47:46.755 --> 00:47:54.735
previously require adding custom CSS.

775
00:47:54.735 --> 00:47:57.735
And finally, the page creation
flow is also improved with more

776
00:47:57.735 --> 00:48:10.395
clarity over whether a page is
going to be drafted or published.

777
00:48:10.395 --> 00:48:15.525
WordPress 6.9 also brings the ability to
hide blocks entirely from the front end.

778
00:48:15.525 --> 00:48:19.155
That means you can draft different
designs or come in soon information

779
00:48:19.155 --> 00:48:23.745
directly in the editor and only
show them when you're ready.

780
00:48:23.745 --> 00:48:27.525
And that's really just the start for a
future, which would support conditional

781
00:48:27.525 --> 00:48:31.755
display of blocks to allow for better
responsive controls from hiding

782
00:48:31.755 --> 00:48:35.025
and showing blocks based on screen
size to broader controls for block

783
00:48:35.025 --> 00:48:38.925
visibility like login and logout views.

784
00:48:38.925 --> 00:48:44.835
And of course, plugins will be able to
extend and register its own conditions.

785
00:48:44.835 --> 00:48:49.665
Finally, the Block Bindings user interface
has been upgraded to improve how different

786
00:48:49.665 --> 00:48:53.205
data sources are displayed in the editor.

787
00:48:53.205 --> 00:48:56.895
Users can now easily switch between
sources as well as buying and and

788
00:48:56.895 --> 00:48:59.625
buying attributes with a single click.

789
00:48:59.625 --> 00:49:03.705
Developers can also register
their own custom sources.

790
00:49:03.705 --> 00:49:07.695
This is part of making Blocks a
lot more powerful and connected to

791
00:49:07.695 --> 00:49:12.735
the data structures of WordPress
and its plugins by default.

792
00:49:12.735 --> 00:49:19.950
Let's now look at some of the developer
tools shipping with WordPress 6.9.

793
00:49:19.950 --> 00:49:20.790
The new abilities.

794
00:49:20.790 --> 00:49:25.770
API sets in motion a common pattern
that the entire ecosystem can adopt.

795
00:49:25.770 --> 00:49:30.120
This API creates a unified registry of
functionality that can be discovered,

796
00:49:30.120 --> 00:49:34.500
validated, and executed consistently
across different contexts, including

797
00:49:34.500 --> 00:49:38.759
PHP, the rest, API, endpoints
and Future AI Power integrations.

798
00:49:38.759 --> 00:49:42.900
This common language will power the
evolution of the Command PAL and is being

799
00:49:42.900 --> 00:49:46.529
rapidly adopted for AI driven workflows.

800
00:49:46.529 --> 00:49:51.000
The H-T-M-L-A-P-I continues to enable
new ways of reliably working with

801
00:49:51.000 --> 00:49:54.540
and modifying HTML Code server side.

802
00:49:54.540 --> 00:50:00.420
This effort is cutting down the complexity
and the cost of modifying HTML within PHP.

803
00:50:00.420 --> 00:50:03.870
The safety and accuracy of the
H-T-M-L-A-P-I enables server side

804
00:50:03.870 --> 00:50:08.310
rendering in interactivity, API, and
brings dynamic content to guttenberg.

805
00:50:08.310 --> 00:50:12.240
With block bindings, it is a
valuable tool for developers, aim

806
00:50:12.240 --> 00:50:15.180
for performance and reliability.

807
00:50:15.180 --> 00:50:19.470
Finally, for developers', theme authors
and block authors, the interactivity

808
00:50:19.470 --> 00:50:24.060
API is maturing with smoother routing,
better state management, and more

809
00:50:24.060 --> 00:50:26.130
performant interactive blocks.

810
00:50:26.130 --> 00:50:30.150
This means you can start building rich
interactive user interfaces that match

811
00:50:30.150 --> 00:50:34.530
the state of the art, but without the
trade off of full JavaScript stacks.

812
00:50:34.530 --> 00:50:38.040
In terms of the broader WordPress
ecosystem, this is a step closer to an

813
00:50:38.040 --> 00:50:42.150
interactive block Islands architecture,
similar to modern frameworks, but

814
00:50:42.150 --> 00:50:44.700
baked into WordPress native tooling.

815
00:50:44.700 --> 00:50:48.600
It reduces fragmentation and provides
a standard interactive frontend.

816
00:50:48.600 --> 00:50:53.795
API WordPress core is already using it
to power multiple features, including

817
00:50:53.795 --> 00:50:57.450
some of the new blocks highlighted today.

818
00:50:57.450 --> 00:51:01.110
So that wraps up some of the
main WordPress 6.9 features.

819
00:51:01.110 --> 00:51:01.770
I'll pass it now.

820
00:51:01.770 --> 00:51:02.820
Back to you, Matt.

821
00:51:02.820 --> 00:51:12.810
Thank you everyone.

822
00:51:12.810 --> 00:51:13.260
All right.

823
00:51:13.260 --> 00:51:18.600
And I've heard that the stream
is back online, so sorry for the,

824
00:51:18.600 --> 00:51:20.880
so the technical difficulties.

825
00:51:20.880 --> 00:51:24.270
Um, so that's 6.9 through the
four lenses we discussed writing,

826
00:51:24.270 --> 00:51:26.520
designing, building, and development.

827
00:51:26.520 --> 00:51:29.700
But there is more.

828
00:51:29.700 --> 00:51:32.760
Oops.

829
00:51:32.760 --> 00:51:36.990
So previously the plugin checker
was a plugin that we had to help

830
00:51:36.990 --> 00:51:40.710
plugin authors apply, you know,
security measures, look at things,

831
00:51:40.710 --> 00:51:43.350
and, uh, sort of do it before upload.

832
00:51:43.350 --> 00:51:50.700
But now with AI from going from doing
10 reviews in 10 minutes, uh, we can do.

833
00:51:50.700 --> 00:51:54.750
Sorry, we can now do reviews way
faster than we were able to before.

834
00:51:54.750 --> 00:51:57.510
So we're seeing about a hundred more
submissions to the plugin directory

835
00:51:57.510 --> 00:51:59.670
per week than we did in 2024.

836
00:51:59.670 --> 00:52:03.900
So before where we had this huge queue,
as I talked about at state, uh, work camp

837
00:52:03.900 --> 00:52:09.810
us, um, backlog of plugin reviews we're
now under seven business days, um, for

838
00:52:09.810 --> 00:52:17.220
getting new plugins up in the directory.

839
00:52:17.220 --> 00:52:20.280
This was a volunteer crew
from all over the world.

840
00:52:20.280 --> 00:52:26.850
Um, now with the plugin check, uh,
check plugin, plugin check, plugin

841
00:52:26.850 --> 00:52:31.020
plugins all the way down, uh, updates
to plugins are also being checked, where

842
00:52:31.020 --> 00:52:33.000
before we only checked new submissions.

843
00:52:33.000 --> 00:52:37.080
And so basically we're gonna be able to
upgrade the code quality and security

844
00:52:37.080 --> 00:52:42.330
everything, um, of every plugin in the
world, which I'm sure as you read the

845
00:52:42.330 --> 00:52:45.780
news or something, whenever you see a
headline in the, in the news about there's

846
00:52:45.780 --> 00:52:48.180
a problem with the WordPress sites.

847
00:52:48.180 --> 00:52:52.020
Um, if the news site is good,
they say it's a WordPress plugin.

848
00:52:52.020 --> 00:52:53.220
It's usually not core.

849
00:52:53.220 --> 00:52:56.580
I mean, we're human, so we'll have
problems before, knock on wood.

850
00:52:56.580 --> 00:53:01.740
But, um, but typically around those 60,000
plugins and themes, um, that's where,

851
00:53:01.740 --> 00:53:05.670
you know, some combination of them or, or
some, some smaller one that maybe has like

852
00:53:05.670 --> 00:53:09.810
less resources or more newer developers
is where some of the issues come from.

853
00:53:09.810 --> 00:53:13.680
So, um, but I think using ai, we're
gonna be, and education, we're

854
00:53:13.680 --> 00:53:18.435
gonna be able to really upgrade
the security and the, um, of.

855
00:53:18.435 --> 00:53:21.675
Well, basically the web,
which is kind of exciting.

856
00:53:21.675 --> 00:53:24.345
I really appreciate all the contributions
that we're getting from Google and

857
00:53:24.345 --> 00:53:30.315
other places, uh, to help us do this.

858
00:53:30.315 --> 00:53:34.005
So, as I've said before, I want
WordPress to be the gold standard of data

859
00:53:34.005 --> 00:53:36.705
liberation and, uh, interoperability.

860
00:53:36.705 --> 00:53:40.395
You know, one quality of life improvement
we're shipping with 6.9 is the WordPress

861
00:53:40.395 --> 00:53:44.265
importer and it's the author mapping
step, which now is a new checkbox that

862
00:53:44.265 --> 00:53:47.385
lets you turn ul rewriting on or off.

863
00:53:47.385 --> 00:53:51.105
Checked by default means that during
import, the system automatically

864
00:53:51.105 --> 00:53:54.525
updates the old links, things they
used to have to use, search and replace

865
00:53:54.525 --> 00:53:58.695
for or do manually, um, taking the
old sites URLs with the new ones.

866
00:53:58.695 --> 00:54:02.745
So everything works seamlessly once
the content is live, and we're going

867
00:54:02.745 --> 00:54:06.585
to continue making investments in data
deliberation and improving importers.

868
00:54:06.585 --> 00:54:10.275
I want WordPress to be the place that
you can take content from anywhere,

869
00:54:10.275 --> 00:54:13.305
and then once it's in WordPress,
as you know, for the rest of your

870
00:54:13.305 --> 00:54:17.595
life, you'll be able to get it out
into any API, any export anything.

871
00:54:17.595 --> 00:54:21.825
It'll belong to you.

872
00:54:21.825 --> 00:54:25.125
So last year we spoke about what's
to do with WordPress playground.

873
00:54:25.125 --> 00:54:27.435
Playground has been updated
with a new file browser.

874
00:54:27.435 --> 00:54:31.545
So you can now create, edit and test
files directly from your browser.

875
00:54:31.545 --> 00:54:35.055
There's also a visual gallery of blue
blueprints that are great starting

876
00:54:35.055 --> 00:54:36.735
points for different types of sites.

877
00:54:36.735 --> 00:54:38.745
So think of this almost like a recipe.

878
00:54:38.745 --> 00:54:42.134
So you can take, uh,
again, with just a link.

879
00:54:42.134 --> 00:54:46.605
Um, you can take a set of themes,
plugins, customizations, everything,

880
00:54:46.605 --> 00:54:48.674
and apply it to a WordPress playground.

881
00:54:48.674 --> 00:54:52.665
And again, playground is the thing that
allows you to boot up an entire container

882
00:54:52.665 --> 00:54:55.065
of WordPress in your browser in seconds.

883
00:54:55.065 --> 00:54:59.505
Again, things that before used to have
a server or set up a cloud or set up

884
00:54:59.505 --> 00:55:03.045
databases and everything like that.

885
00:55:03.045 --> 00:55:06.795
Um, WordPress Studio, which is the,
you know, open source development

886
00:55:06.795 --> 00:55:11.295
app based on playground now includes
blueprints as a starting guide.

887
00:55:11.295 --> 00:55:16.125
And, uh, and now we have a command
line interface, the playground, CLAI,

888
00:55:16.125 --> 00:55:18.585
which reached stable in October.

889
00:55:18.585 --> 00:55:23.235
So this has new features for developers
including XD bug support and options

890
00:55:23.235 --> 00:55:26.444
for AI assisted developments.

891
00:55:26.444 --> 00:55:31.575
Um, with all the WordPress recommended
PHP extensions and MySQL emulation now

892
00:55:31.575 --> 00:55:36.075
in playground, it supports now then more
than 99% of the plugin directory and

893
00:55:36.075 --> 00:55:43.350
even supports PHP my admin composer,
and Laravel, which is very cool.

894
00:55:43.350 --> 00:55:48.150
Blueprints can now load files directly
from GI repositories, even private ones.

895
00:55:48.150 --> 00:55:51.450
So you can bring private git
code right into the playground.

896
00:55:51.450 --> 00:55:57.390
The all new all PP blueprints dot
P-A-R-C-L-I commands can run everywhere

897
00:55:57.390 --> 00:56:02.400
that you can run WordPress Since
the last day of the word you used

898
00:56:02.400 --> 00:56:07.770
playground 1.4 million times from 227
countries to showcase your plugins,

899
00:56:07.770 --> 00:56:09.750
try code changes, and teach others.

900
00:56:09.750 --> 00:56:13.950
And we've now translated
playground docs into six languages.

901
00:56:13.950 --> 00:56:16.140
Oops.

902
00:56:16.140 --> 00:56:21.660
Uh, and now something I'm very
excited about for plugin authors.

903
00:56:21.660 --> 00:56:24.750
Uh, when you release an update,
there's now a 24 hour safety

904
00:56:24.750 --> 00:56:28.020
window before it really choose
sites with auto updates enabled.

905
00:56:28.020 --> 00:56:31.440
So if your update goes live immediately,
anyone checking for updates can

906
00:56:31.440 --> 00:56:33.120
manually grab it right away.

907
00:56:33.120 --> 00:56:37.950
For sites with automatic updates
enabled, there'll be a 24 hour window.

908
00:56:37.950 --> 00:56:40.020
So that way if something breaks,
you can hear about from early

909
00:56:40.020 --> 00:56:43.980
adopters, people update manually,
they can give you the feedback.

910
00:56:43.980 --> 00:56:46.680
And it's the first step towards what we
wanna get to, which is percentage based

911
00:56:46.680 --> 00:56:51.390
rollouts, something that app stores, like
the Google Play Store and iOS store roll.

912
00:56:51.390 --> 00:56:54.330
So you'll be able to roll it
out to say, 10% of sites, 20%

913
00:56:54.330 --> 00:56:56.370
of sites, 50% of sites, so on.

914
00:56:56.370 --> 00:56:59.190
So again, improving things
for plugin developers.

915
00:56:59.190 --> 00:57:02.130
Some, some claps from some
plugin developers here.

916
00:57:02.130 --> 00:57:06.750
Um, again, we're, we're auto updating
code across millions of sites,

917
00:57:06.750 --> 00:57:10.200
very heterogeneous environments,
like everything from like raspberry

918
00:57:10.200 --> 00:57:14.520
pies to, you know, big cloud
servers, um, like Google or AWS.

919
00:57:14.520 --> 00:57:17.160
And so running WordPress in all
these different environments,

920
00:57:17.160 --> 00:57:18.540
there's lots of edge cases.

921
00:57:18.540 --> 00:57:22.470
So giving developers the tools to be
able to like reliably ship software

922
00:57:22.470 --> 00:57:25.740
to all these different places
is gonna be so, so, so powerful.

923
00:57:25.740 --> 00:57:29.880
We'd love feedback from the community
to make this even more useful.

924
00:57:29.880 --> 00:57:31.800
So there's a lot to be excited about.

925
00:57:31.800 --> 00:57:34.290
And, uh, one of the things
I'm also excited about is

926
00:57:34.290 --> 00:57:36.330
using AI more thoughtfully.

927
00:57:36.330 --> 00:57:39.570
So we're actually gonna
pull up a little panel here.

928
00:57:39.570 --> 00:57:42.480
We've got James LaPage
leads AI at Automatic.

929
00:57:42.480 --> 00:57:46.560
We've got Mary Hubbard, Felix Rnz
from Google, and Jeff Paul from 10 Up.

930
00:57:46.560 --> 00:57:49.650
I'm gonna join, we're gonna
do a little panel on WordPress

931
00:57:49.650 --> 00:57:52.170
and ai, the path forward.

932
00:57:52.170 --> 00:57:57.355
So,

933
00:57:57.355 --> 00:57:59.850
and actually while you're up
here, Matt, I brought you a

934
00:57:59.850 --> 00:58:03.540
chair so you can join as well.

935
00:58:03.540 --> 00:58:05.880
So it's a little last minute, but
since Matt did such a great job

936
00:58:05.880 --> 00:58:09.600
with ai, I asked him to to join.

937
00:58:09.600 --> 00:58:09.870
Right.

938
00:58:09.870 --> 00:58:10.170
Thank you.

939
00:58:10.170 --> 00:58:13.290
So I, I mentioned a little earlier,
we actually launched the WordPress AI

940
00:58:13.290 --> 00:58:15.299
team in the project earlier this year.

941
00:58:15.299 --> 00:58:18.509
And so you're looking at the
majority of the folks that are, are

942
00:58:18.509 --> 00:58:23.220
helping out, uh, leading the way,
um, and in general, the new tools,

943
00:58:23.220 --> 00:58:24.750
they're landing every single week.

944
00:58:24.750 --> 00:58:26.759
And so I want to just
jump right into the panel.

945
00:58:26.759 --> 00:58:28.500
I think everyone's heard me talk enough.

946
00:58:28.500 --> 00:58:32.520
So the first I'd like to ask you,
James, there has been a lot happening

947
00:58:32.520 --> 00:58:37.200
in 6.8 and a lot of the AI work
is actually landing alongside 6.9.

948
00:58:37.200 --> 00:58:41.190
So can you just fill us in what, what's
actually shipped and what are the

949
00:58:41.190 --> 00:58:44.340
foundational pieces of AI for WordPress?

950
00:58:44.340 --> 00:58:45.150
Yeah, yeah,

951
00:58:45.150 --> 00:58:45.480
go ahead.

952
00:58:45.480 --> 00:58:47.220
Well, first off, hello everybody.

953
00:58:47.220 --> 00:58:48.480
Great to see y'all.

954
00:58:48.480 --> 00:58:52.740
Um, there's been a lot going on in
AI and WordPress for a while now.

955
00:58:52.740 --> 00:58:54.720
So quick history lesson.

956
00:58:54.720 --> 00:58:59.460
The core AI group was created and
announced about six months ago.

957
00:58:59.460 --> 00:59:04.020
Um, when we were created about six
months ago, we published a strategy

958
00:59:04.020 --> 00:59:07.380
called AI Building Blocks, and
that represented the work that we

959
00:59:07.380 --> 00:59:09.540
wanted to do moving into the future.

960
00:59:09.540 --> 00:59:14.279
But that strategy was something
that we put together informed by

961
00:59:14.279 --> 00:59:17.009
years of thought and effort into ai.

962
00:59:17.009 --> 00:59:19.980
Matt mentioned Learn AI Deeply in 2022.

963
00:59:19.980 --> 00:59:25.320
Um, we then moved on in 2023 to
become, begin officially messaging

964
00:59:25.320 --> 00:59:27.330
around AI through the project.

965
00:59:27.330 --> 00:59:30.555
And we also tracked where the
industry was going and what.

966
00:59:30.555 --> 00:59:34.605
Was happening in terms of AI models,
what their capabilities were, what they

967
00:59:34.605 --> 00:59:36.555
were good at, what they weren't good at.

968
00:59:36.555 --> 00:59:42.134
So when we were announced six months
ago, all of that thought and effort

969
00:59:42.134 --> 00:59:45.555
went into that announcement and went
into the work around creating this

970
00:59:45.555 --> 00:59:48.435
strategy, this roadmap of building blocks.

971
00:59:48.435 --> 00:59:52.245
Um, to directly answer your question,
the building blocks, we have four.

972
00:59:52.245 --> 00:59:56.565
And when we announced six months ago, I
did not expect to say that all four are

973
00:59:56.565 --> 01:00:00.075
delivered for 6.9, but they are, they are.

974
01:00:00.075 --> 01:00:03.525
Um, thank you.

975
01:00:03.525 --> 01:00:04.694
Incredible work from the team.

976
01:00:04.694 --> 01:00:05.205
Yes.

977
01:00:05.205 --> 01:00:05.505
Yes.

978
01:00:05.505 --> 01:00:10.005
And we should absolutely direct those
applauds to the contributors and the

979
01:00:10.005 --> 01:00:12.134
team that actually built all of this.

980
01:00:12.134 --> 01:00:17.235
So to go through these four, we have the
abilities API was mentioned a few times

981
01:00:17.235 --> 01:00:22.290
in the presentation, and that is this
unified registry of logic that allows.

982
01:00:22.290 --> 01:00:26.819
Both humans and AI systems to understand
what can be done on WordPress.

983
01:00:26.819 --> 01:00:31.319
Um, and it gives basically a list of
here's what you can do and to do it.

984
01:00:31.319 --> 01:00:35.729
Here's the information that we need,
and here's what the expected outcome

985
01:00:35.729 --> 01:00:38.279
of running a single ability is.

986
01:00:38.279 --> 01:00:39.959
And that's really exciting.

987
01:00:39.959 --> 01:00:43.169
In isolation, you can use it to
go and create a whole bunch of

988
01:00:43.169 --> 01:00:46.560
different things like commands for
the command, palette for rest, API

989
01:00:46.560 --> 01:00:48.120
endpoints, CLI, things like that.

990
01:00:48.120 --> 01:00:52.919
But for WordPress, you can basically box
up a bunch of these abilities, give it to

991
01:00:52.919 --> 01:00:55.950
an LLM and say, LLM, go run these things.

992
01:00:55.950 --> 01:00:56.279
Go.

993
01:00:56.279 --> 01:00:57.330
I want to do something.

994
01:00:57.330 --> 01:01:00.750
Go read through this list and choose
the right ability for the job.

995
01:01:00.750 --> 01:01:03.330
And that in isolation is an agent.

996
01:01:03.330 --> 01:01:08.279
So we've made it very easy to build agents
into WordPress and around WordPress.

997
01:01:08.279 --> 01:01:14.310
The second big package is the WP uh,
AI client or WP client, ai, AI client.

998
01:01:14.310 --> 01:01:15.419
I always mix these up.

999
01:01:15.419 --> 01:01:17.160
We have tongue twister names.

1000
01:01:17.160 --> 01:01:22.049
This is something that allows us to
immediately and directly interface

1001
01:01:22.049 --> 01:01:24.945
with LLMs from WordPress and Felix.

1002
01:01:24.945 --> 01:01:27.915
Actually architected most of it, so
I'll let him speak more about it.

1003
01:01:27.915 --> 01:01:31.305
But, uh, something I'm very excited
about is that it just released a

1004
01:01:31.305 --> 01:01:36.885
version 0.2 0.0 yesterday, and that
includes direct support for abilities.

1005
01:01:36.885 --> 01:01:40.935
So you can now provide abilities to
an LLM from open AI or Anthropic or

1006
01:01:40.935 --> 01:01:44.925
Google or whoever you want, and say,
go run these abilities and create

1007
01:01:44.925 --> 01:01:46.695
those agents that I just mentioned.

1008
01:01:46.695 --> 01:01:48.195
We also have the MCP adapter.

1009
01:01:48.195 --> 01:01:52.365
Matt mentioned during his
presentation version 0.3 0.0.

1010
01:01:52.365 --> 01:01:55.935
You can use that to take all your
abilities, connect it off to a third

1011
01:01:55.935 --> 01:02:02.385
party service like Claude or OpenAI,
and have a AI pilot your WordPress

1012
01:02:02.385 --> 01:02:06.015
website through this abilities,
adapted out through this protocol.

1013
01:02:06.015 --> 01:02:10.965
The adapter pattern is really exciting
to me because it's very persistent.

1014
01:02:10.965 --> 01:02:15.195
It means that we can expose things out
to MCP, but say MCP changes and we really

1015
01:02:15.195 --> 01:02:19.335
don't like it anymore, we can go and
adapt out to another protocol very easily.

1016
01:02:19.335 --> 01:02:23.475
Then finally, all of this surfaces in
the AI experiments plugin, which is a

1017
01:02:23.475 --> 01:02:27.465
representation for developers on how
you can use these blocks, but it's also

1018
01:02:27.465 --> 01:02:32.205
something for end users to actually use
AI features in WordPress, powered by

1019
01:02:32.205 --> 01:02:36.825
the blocks that we've created, and it is
now on the WordPress plugins repository,

1020
01:02:36.825 --> 01:02:40.995
and I'll let Jeff speak more about
that, but that is a big, big milestone.

1021
01:02:40.995 --> 01:02:46.695
So that's what is in 6.9, and that's what
we said we were going to do, and we didn't

1022
01:02:46.695 --> 01:02:48.945
expect to do it all by 6.9, but we did.

1023
01:02:48.945 --> 01:02:52.600
So here we're,

1024
01:02:52.600 --> 01:02:56.685
so, let's, let's talk a
little bit about the, the PHP.

1025
01:02:56.685 --> 01:02:58.965
Do you wanna to add and talk
about what you've architected?

1026
01:02:58.965 --> 01:02:59.715
Uh, yeah.

1027
01:02:59.715 --> 01:03:04.005
So I mean the WordPress, or, I mean
WPI client or WordPress AI client,

1028
01:03:04.005 --> 01:03:09.015
whatever you call it, um, the, the
WPI client is, um, is it allows you

1029
01:03:09.015 --> 01:03:14.265
to communicate with any kinds of
generative AI models with a uniform API.

1030
01:03:14.265 --> 01:03:19.515
So what that means, taking a step back
here is, um, whenever any of us uses,

1031
01:03:19.515 --> 01:03:23.805
let's say chat, GPT or Gemini app
or whatever we use in the back end,

1032
01:03:23.805 --> 01:03:28.965
there's some AI model running or some
group of AI models and all of these,

1033
01:03:28.965 --> 01:03:32.745
they are from different, they're from
different providers though, right?

1034
01:03:32.745 --> 01:03:37.575
Like you have Google as one of the popular
providers, OpenAI or Anthropic also,

1035
01:03:37.575 --> 01:03:40.050
there's three examples, but there are.

1036
01:03:40.050 --> 01:03:43.800
Dozens, several dozens of different
providers that have AI models.

1037
01:03:43.800 --> 01:03:50.250
And I think in practice, many of us have
some preference for whatever reason.

1038
01:03:50.250 --> 01:03:53.250
Maybe we, we just have, we
just have started getting a

1039
01:03:53.250 --> 01:03:56.009
subscription with one and that's
why we use that one all the time.

1040
01:03:56.009 --> 01:03:58.410
'cause that's the thing, like all
of these, all of these cloud-based

1041
01:03:58.410 --> 01:04:01.080
providers, they are state of, they
provide state of the art models.

1042
01:04:01.080 --> 01:04:04.230
They're super capable at solving
any kinds of different tasks or

1043
01:04:04.230 --> 01:04:06.150
doing complex research for us.

1044
01:04:06.150 --> 01:04:09.000
Um, they are proprietary
though, and they're paid.

1045
01:04:09.000 --> 01:04:12.870
So we, as WordPress, as the open platform
that we are, we cannot, we cannot,

1046
01:04:12.870 --> 01:04:17.880
and we should not like, um, promote
any particular one or even enforce it.

1047
01:04:17.880 --> 01:04:22.290
So what this WordPress, that's, that's
where the WordPress AI client comes in

1048
01:04:22.290 --> 01:04:27.509
and it provides an abstraction layer
where you can, as a developer, just

1049
01:04:27.509 --> 01:04:31.800
you just prompt AI and you don't need
to worry what model is running behind.

1050
01:04:31.800 --> 01:04:36.270
So, and the way that this works in
practice is that, um, once this is,

1051
01:04:36.270 --> 01:04:39.330
once this is available, when this
is available on the WordPress side,

1052
01:04:39.330 --> 01:04:43.590
the user can, for example, configure
whichever AI provider they want to use,

1053
01:04:43.590 --> 01:04:49.020
or they can provide, they can configure
multiple AI providers and, um, yeah.

1054
01:04:49.020 --> 01:04:52.680
And then things just work like the plugin
developers, plugin developers that want

1055
01:04:52.680 --> 01:04:58.875
to use this AI data WP AI client, they
can, uh, they can simply write a prompt.

1056
01:04:58.875 --> 01:05:02.085
And let's say for example, um, let's
say for example, you wanna have one

1057
01:05:02.085 --> 01:05:05.714
of these prompts like generate the
post title based on this post content,

1058
01:05:05.714 --> 01:05:06.615
blah, blah, blah, blah, blah, right?

1059
01:05:06.615 --> 01:05:11.174
That, that could be a prompt that you want
have for like a title generation feature.

1060
01:05:11.174 --> 01:05:15.765
Um, and what happens under the hood,
that's, that's really like this

1061
01:05:15.765 --> 01:05:18.674
prompt is really what you need to
pro all that you need to provide.

1062
01:05:18.674 --> 01:05:22.095
And what happens under the hood
then is that the AI client checks

1063
01:05:22.095 --> 01:05:25.634
which models, which providers are
available on this, on the concrete

1064
01:05:25.634 --> 01:05:27.375
WordPress side that this is running on.

1065
01:05:27.375 --> 01:05:31.214
And then it also determines
which ones are best suitable to

1066
01:05:31.214 --> 01:05:33.225
respond to this particular query.

1067
01:05:33.225 --> 01:05:38.865
So that way things remain really
agnostic, like, and like the, any,

1068
01:05:38.865 --> 01:05:42.015
their site owner controls which models
they want to use, and the plugins work

1069
01:05:42.015 --> 01:05:44.565
no matter which models are configured.

1070
01:05:44.565 --> 01:05:45.915
And that's important.

1071
01:05:45.915 --> 01:05:46.125
Yeah.

1072
01:05:46.125 --> 01:05:51.105
That's important, uh, for us to remain, to
remain open and also to remain adaptable

1073
01:05:51.105 --> 01:05:54.944
to whatever is the latest models and the
latest different provider models that

1074
01:05:54.944 --> 01:05:58.545
yeah, people want to, people want to use.

1075
01:05:58.545 --> 01:05:58.904
Great.

1076
01:05:58.904 --> 01:06:03.165
And so Jeff, you've been more involved
on the agency side of building things.

1077
01:06:03.165 --> 01:06:06.705
So what experiments are you
seeing in the wild right now?

1078
01:06:06.705 --> 01:06:10.544
Sure, there's some things that are
predictable, like chat based search,

1079
01:06:10.544 --> 01:06:13.785
uh, to parallel something that
might be, you know, a historical

1080
01:06:13.785 --> 01:06:15.495
elastic press based search.

1081
01:06:15.495 --> 01:06:20.205
Uh, there are things that have
been technically and highly manual,

1082
01:06:20.205 --> 01:06:24.915
like content distribution and, and
translation out to, you know, multi-site

1083
01:06:24.915 --> 01:06:26.984
or, or different WordPress installs.

1084
01:06:26.984 --> 01:06:30.915
Um, and then things like leveraging
in browser and local models that

1085
01:06:30.915 --> 01:06:35.024
are, uh, private, that are more
affordable, uh, compared to cloud

1086
01:06:35.024 --> 01:06:38.234
models as, as well as for the WordPress
project that are more aligned with,

1087
01:06:38.234 --> 01:06:39.404
uh, the licensing of the project.

1088
01:06:39.404 --> 01:06:41.984
So those are some things that
are, um, that we're seeing.

1089
01:06:41.984 --> 01:06:45.765
And then, uh, in terms of something
that is really relatively new and

1090
01:06:45.765 --> 01:06:48.030
in line with WordPress six nine is.

1091
01:06:48.030 --> 01:06:51.540
Uh, leveraging the block notes and
providing feedback on content and

1092
01:06:51.540 --> 01:06:55.380
suggestions, so like accessibility
recommendations or aligning to

1093
01:06:55.380 --> 01:06:57.540
tone of a certain, uh, brand.

1094
01:06:57.540 --> 01:07:02.220
And having those in notes aligned in the
editor, uh, is something that is literally

1095
01:07:02.220 --> 01:07:06.000
just being built right now and is pretty
exciting to see people leveraging stuff

1096
01:07:06.000 --> 01:07:09.415
that has just been shipped in the last six
months with this team as well as what's,

1097
01:07:09.415 --> 01:07:11.010
what's, what's coming in six, nine.

1098
01:07:11.010 --> 01:07:12.930
So, uh, really bleeding edge right there.

1099
01:07:12.930 --> 01:07:13.530
Pretty exciting.

1100
01:07:13.530 --> 01:07:15.600
I'm still blown away that the
team started six months ago.

1101
01:07:15.600 --> 01:07:19.710
It feels like it's been much, much longer,
but AI will say it's like dog years.

1102
01:07:19.710 --> 01:07:20.070
Yes.

1103
01:07:20.070 --> 01:07:21.600
Like one month in AI is like a

1104
01:07:21.600 --> 01:07:23.280
year and like normal development time.

1105
01:07:23.280 --> 01:07:25.470
You say six, six months in for AI time.

1106
01:07:25.470 --> 01:07:26.370
That's like six years.

1107
01:07:26.370 --> 01:07:27.240
Yeah.

1108
01:07:27.240 --> 01:07:30.720
And how, and so I mean, that's a great,
a great point and how, how is this team

1109
01:07:30.720 --> 01:07:34.440
and how is WordPress going to stay,
like, I guess not even keep up, but

1110
01:07:34.440 --> 01:07:38.280
surpass, like how is WordPress going to
continue to push the boundary and ensure

1111
01:07:38.280 --> 01:07:41.190
that we are on the forefront of ai?

1112
01:07:41.190 --> 01:07:41.880
That's a good question.

1113
01:07:41.880 --> 01:07:45.690
It, it really stems back to
creating the foundational pieces

1114
01:07:45.690 --> 01:07:49.500
of WordPress to build AI and then
seeing what the ecosystem does.

1115
01:07:49.500 --> 01:07:52.740
So if you look back to WordPress
itself, it gave the frameworks

1116
01:07:52.740 --> 01:07:56.010
to go create plugins and then you
ended up with humongous e-commerce

1117
01:07:56.010 --> 01:07:59.310
solutions and learning management
tools and things that I bet you

1118
01:07:59.310 --> 01:08:01.620
Matt did not expect to blossom here.

1119
01:08:01.620 --> 01:08:01.830
Oh my

1120
01:08:01.830 --> 01:08:02.160
goodness.

1121
01:08:02.160 --> 01:08:06.150
The stuff we saw, I, I think it all
comes back to each of us though, right?

1122
01:08:06.150 --> 01:08:07.230
Because what is WordPress?

1123
01:08:07.230 --> 01:08:10.260
It's created by each of us,
some of us here in the room,

1124
01:08:10.260 --> 01:08:11.670
people all around the world.

1125
01:08:11.670 --> 01:08:14.250
And so that whole learn AI deeply thing.

1126
01:08:14.250 --> 01:08:15.105
Um.

1127
01:08:15.105 --> 01:08:16.875
I don't even think I
need to ask it anymore.

1128
01:08:16.875 --> 01:08:19.184
Like just everyone's
gonna end up doing it.

1129
01:08:19.184 --> 01:08:23.684
And so I, I don't worry about, um,
it causing a surpassing, I think it's

1130
01:08:23.684 --> 01:08:26.774
actually gonna embed, you know, at
every single part of everything we

1131
01:08:26.774 --> 01:08:30.255
do is gonna be, you know, changed
in sometimes small, sometimes big

1132
01:08:30.255 --> 01:08:32.925
ways with people using AI tools.

1133
01:08:32.925 --> 01:08:35.805
That could be even just little things
like perhaps it's like helping you

1134
01:08:35.805 --> 01:08:38.925
filter your spam better on your email
or like, you know, just helping you

1135
01:08:38.925 --> 01:08:41.894
at some part of your life and then
that gives you more time to do a

1136
01:08:41.894 --> 01:08:43.184
little coding or something like that.

1137
01:08:43.184 --> 01:08:46.515
But it'll start to again, be
persuasive and ubiquitous.

1138
01:08:46.515 --> 01:08:49.005
And I love that you brought
up the open source models.

1139
01:08:49.005 --> 01:08:52.545
Something I, I wouldn't have
predicted was, um, you know, with the

1140
01:08:52.545 --> 01:08:54.345
countless billions being spent mm-hmm.

1141
01:08:54.345 --> 01:08:57.045
And the huge, it's, it's, it's kind
of amazing seeing all the biggest

1142
01:08:57.045 --> 01:09:01.274
companies in the world spending
the most money we've ever seen.

1143
01:09:01.274 --> 01:09:03.404
A huge perks of all of GDP growth.

1144
01:09:03.404 --> 01:09:06.314
It's coming from the investments in
these data centers and other things.

1145
01:09:06.314 --> 01:09:12.165
Um, I kind of assumed that open source
was gonna be, you know, years behind.

1146
01:09:12.165 --> 01:09:15.854
In fact, we've seen some of these open
source models catch up pretty quickly

1147
01:09:15.854 --> 01:09:17.654
and in fact, with a deep seek release.

1148
01:09:17.654 --> 01:09:17.774
Yes.

1149
01:09:17.774 --> 01:09:19.215
Just the other days ago.

1150
01:09:19.215 --> 01:09:22.995
Um, you know, the benchmarks can sometimes
be games, so, you know, benchmarks

1151
01:09:22.995 --> 01:09:24.404
versus real world use or whatever.

1152
01:09:24.404 --> 01:09:27.615
But, um, testing very, very well.

1153
01:09:27.615 --> 01:09:32.205
Um, so the models out of China,
France, other places in the world, um.

1154
01:09:32.205 --> 01:09:36.705
That are open source, open weights, a lot
of exciting things that are happening.

1155
01:09:36.705 --> 01:09:41.925
Um, so I'm very, you know, the, both
the depth and the credible things

1156
01:09:41.925 --> 01:09:43.220
coming from the frontier mm-hmm.

1157
01:09:43.220 --> 01:09:46.755
Investments and when you think of some
of the smartest minds in the world are

1158
01:09:46.755 --> 01:09:51.495
now working on this problem combined with
kind of like, you know, the open source

1159
01:09:51.495 --> 01:09:55.935
kind of, you know, creating some ubiquity,
low cost of access, maybe creating

1160
01:09:55.935 --> 01:09:59.295
some innovations which then filter
back into some of the frontier things.

1161
01:09:59.295 --> 01:10:02.505
Um, this sort of feedback loop
of having the whole world kind

1162
01:10:02.505 --> 01:10:06.255
of working on the same thing at
the same time is pretty exciting.

1163
01:10:06.255 --> 01:10:08.685
And something we've seen
only a few times in history.

1164
01:10:08.685 --> 01:10:11.235
You know, when you think of like how
the world came together to address

1165
01:10:11.235 --> 01:10:14.895
COD or other things like when you
kind of get like everyone working

1166
01:10:14.895 --> 01:10:19.005
on kind of a similar problem,
like it's, we'll see what happens.

1167
01:10:19.005 --> 01:10:19.215
Yeah.

1168
01:10:19.215 --> 01:10:22.245
To add to the open source models,
there's, there's very encouraging

1169
01:10:22.245 --> 01:10:23.595
developments happening there right now.

1170
01:10:23.595 --> 01:10:27.225
Like in, um, like Chrome and Edge
already have built in models in the

1171
01:10:27.225 --> 01:10:30.645
browsers though, that's gonna be
really powerful once this is fully

1172
01:10:30.645 --> 01:10:33.555
rolled out because it will mean that
anybody using this browser, these

1173
01:10:33.555 --> 01:10:37.755
browsers, they will just have AI models
without any, doing any configuration.

1174
01:10:37.755 --> 01:10:41.955
And these I AI models are free to use and
they are more privacy friendly because

1175
01:10:41.955 --> 01:10:43.965
you don't send anything to any cloud.

1176
01:10:43.965 --> 01:10:47.235
And that's also something that we
are actively working towards to

1177
01:10:47.235 --> 01:10:50.295
support in the, in, in the WordPress
AI client and all these, all the

1178
01:10:50.295 --> 01:10:54.195
surrounding projects to have to keep
things open, open minded, right?

1179
01:10:54.195 --> 01:10:57.675
Like we have client client side
models that are local to the machine

1180
01:10:57.675 --> 01:10:58.875
on the, on the user's machine.

1181
01:10:58.875 --> 01:11:02.370
We have the cloud-based models and we
can also do hybrid approaches where.

1182
01:11:02.370 --> 01:11:06.480
Where maybe, yeah, you can have different
ideas where like you may use a cloud

1183
01:11:06.480 --> 01:11:09.360
model for one part, one task and the
client side model for another task.

1184
01:11:09.360 --> 01:11:12.540
Or you could do it so that if a
cloud model is not available for

1185
01:11:12.540 --> 01:11:14.970
the task, I use a client side
model or something like that.

1186
01:11:14.970 --> 01:11:16.920
There's different ways to combine them.

1187
01:11:16.920 --> 01:11:20.280
And I think the way that we are
approaching those foundational

1188
01:11:20.280 --> 01:11:24.900
blocks is really sets us up for being
flexible and adaptable for the future.

1189
01:11:24.900 --> 01:11:28.020
Like those models move so fast,
the different technologies

1190
01:11:28.020 --> 01:11:29.100
around them move so fast.

1191
01:11:29.100 --> 01:11:33.180
Like James already said, like if, if MCP
at some point I, I cannot predict this.

1192
01:11:33.180 --> 01:11:35.700
If MCP is gonna be the, the
gold standard for long term,

1193
01:11:35.700 --> 01:11:37.350
maybe then we're already set up.

1194
01:11:37.350 --> 01:11:40.770
If, if tomorrow something new comes
out and the ecosystem shifts towards

1195
01:11:40.770 --> 01:11:44.460
it, we have the abilities API, which
is our own foundational building

1196
01:11:44.460 --> 01:11:48.150
block, we didn't develop against
some very specific technology.

1197
01:11:48.150 --> 01:11:48.480
Mm-hmm.

1198
01:11:48.480 --> 01:11:50.520
And that's gonna be the same
with the concrete models.

1199
01:11:50.520 --> 01:11:53.730
And that's, that's those two, those two
building blocks, the abilities API and

1200
01:11:53.730 --> 01:11:59.160
the WordPress AI client really, um, allow
us to remain agnostic and adaptable.

1201
01:11:59.160 --> 01:12:00.120
Yes, I love that.

1202
01:12:00.120 --> 01:12:01.920
'cause it's continued flexibility.

1203
01:12:01.920 --> 01:12:06.360
I also, I think if you asked us a, if
you asked me two years ago if WordPress

1204
01:12:06.360 --> 01:12:11.910
would have first class tooling to build
AI and agents, I'd be like, I don't know,

1205
01:12:11.910 --> 01:12:12.780
you know,

1206
01:12:12.780 --> 01:12:14.520
but now it's blog suffer, right?

1207
01:12:14.520 --> 01:12:15.090
Yeah.

1208
01:12:15.090 --> 01:12:15.780
It's just a blog.

1209
01:12:15.780 --> 01:12:16.200
Mm-hmm.

1210
01:12:16.200 --> 01:12:19.590
We do have that and it sits
directly besides content,

1211
01:12:19.590 --> 01:12:21.390
which is king in, in AI era.

1212
01:12:21.390 --> 01:12:23.730
So it's really fun to see.

1213
01:12:23.730 --> 01:12:26.490
Not just these come together,
but actually build with them and

1214
01:12:26.490 --> 01:12:29.880
contribute to the AI experiments
plugin and just see how easy it is.

1215
01:12:29.880 --> 01:12:30.750
It's awesome.

1216
01:12:30.750 --> 01:12:33.390
Well then it's great to talk
about vision and, and what your

1217
01:12:33.390 --> 01:12:36.330
long-term plan is, but I think for
people in this group or even people

1218
01:12:36.330 --> 01:12:38.849
watching, what are we doing for 7.0?

1219
01:12:38.849 --> 01:12:40.170
Like what's the immediate next step?

1220
01:12:40.170 --> 01:12:40.320
I have

1221
01:12:40.320 --> 01:12:42.615
to open my notebook of 7.0.

1222
01:12:42.615 --> 01:12:44.550
I mean, right.

1223
01:12:44.550 --> 01:12:46.290
What are we, what are
we thinking about for?

1224
01:12:46.290 --> 01:12:47.519
So there are, there

1225
01:12:47.519 --> 01:12:51.630
are a few things coming in the near future
and the long future, and I'll cover both.

1226
01:12:51.630 --> 01:12:56.820
Um, near term the abilities API
is going to continue to improve.

1227
01:12:56.820 --> 01:12:59.430
Uh, we shipped this server,
half of it, but we're shipping

1228
01:12:59.430 --> 01:13:02.010
this client half of it in 7.0.

1229
01:13:02.010 --> 01:13:06.180
And that gives you complete coverage
of the entire software of WordPress.

1230
01:13:06.180 --> 01:13:09.030
It allows us to easily in
the future, interact with AI

1231
01:13:09.030 --> 01:13:10.710
browsers more effectively.

1232
01:13:10.710 --> 01:13:12.000
Um, it's pretty impressive.

1233
01:13:12.000 --> 01:13:15.840
But we're also introducing a
sister API that sits besides the

1234
01:13:15.840 --> 01:13:17.910
abilities API and that's workflows.

1235
01:13:17.910 --> 01:13:21.570
And you might've actually seen a Easter
egg in the, the code snippet from Matias

1236
01:13:21.570 --> 01:13:24.210
that said workflows abilities are awesome.

1237
01:13:24.210 --> 01:13:27.690
They're individual units of what
you can do on a WordPress site,

1238
01:13:27.690 --> 01:13:31.380
but they can become really powerful
when you string them together

1239
01:13:31.380 --> 01:13:32.730
and you have more determinism.

1240
01:13:32.730 --> 01:13:36.990
And I know that when an email happens
or when a, when a order happens in

1241
01:13:36.990 --> 01:13:38.400
WooCommerce, I'm gonna send an email.

1242
01:13:38.400 --> 01:13:39.420
These are two abilities.

1243
01:13:39.420 --> 01:13:42.390
I string them together and they
run on a trigger or they run

1244
01:13:42.390 --> 01:13:44.490
when I command palate them.

1245
01:13:44.490 --> 01:13:49.800
Um, and that API is going to be a very,
very powerful and interesting one.

1246
01:13:49.800 --> 01:13:51.810
It will also be able to be adapted out.

1247
01:13:51.810 --> 01:13:56.160
Exposed through MCP, um, and really
create a foundational piece of

1248
01:13:56.160 --> 01:14:00.690
WordPress to do automations and some
really interesting stuff with ai.

1249
01:14:00.690 --> 01:14:04.710
Um, we also have the WP AI client,
that exciting thing that Felix

1250
01:14:04.710 --> 01:14:07.110
mentioned coming to 7.0 as well.

1251
01:14:07.110 --> 01:14:11.730
And the plumbing to interact with AI
will be a core piece of WordPress,

1252
01:14:11.730 --> 01:14:15.090
which means that everybody who builds
these features, everybody who builds

1253
01:14:15.090 --> 01:14:17.910
plugins, can build in a unified way.

1254
01:14:17.910 --> 01:14:21.780
And that allows us to go and easily
plug into providers like Google,

1255
01:14:21.780 --> 01:14:26.700
but also easily have a host or an
agency offer a provider of their own.

1256
01:14:26.700 --> 01:14:30.720
And any plugin that uses this
API will immediately have ai.

1257
01:14:30.720 --> 01:14:34.620
So I don't want to completely say
we're democratizing ai, but we

1258
01:14:34.620 --> 01:14:36.930
are democratizing access to AI

1259
01:14:36.930 --> 01:14:38.580
through this inclusion.

1260
01:14:38.580 --> 01:14:40.140
Um, well it's fun 'cause
you're bringing kind of like

1261
01:14:40.140 --> 01:14:41.590
the ethos of WordPress mm-hmm.

1262
01:14:41.590 --> 01:14:42.990
With some of this new technology.

1263
01:14:42.990 --> 01:14:43.300
Yes, exactly.

1264
01:14:43.300 --> 01:14:45.660
So we can kind of like, you
know, provide the access.

1265
01:14:45.660 --> 01:14:49.500
It's kind of cool how a buildings API
has a lot of parallels to the sort of

1266
01:14:49.500 --> 01:14:51.630
plugin hook and, and filter system.

1267
01:14:51.630 --> 01:14:51.930
Yes.

1268
01:14:51.930 --> 01:14:55.019
Which was kind of the big innovation
of like WordPress's plugin system.

1269
01:14:55.019 --> 01:14:57.960
So it's kind of like a, it feels to
me like a next generation of that.

1270
01:14:57.960 --> 01:14:58.260
Yeah.

1271
01:14:58.260 --> 01:15:03.330
And it's also the big three, also, actions
in WordPress, you can trigger workflows

1272
01:15:03.330 --> 01:15:04.530
and abilities through actions as well.

1273
01:15:04.530 --> 01:15:07.620
So I think there's a lot of like
new and old merging together.

1274
01:15:07.620 --> 01:15:09.690
It's really, it's exciting to me.

1275
01:15:09.690 --> 01:15:13.230
Final on my list is the, and Jeff
mentioned this, but the overlap

1276
01:15:13.230 --> 01:15:14.220
with collaborative editing.

1277
01:15:14.220 --> 01:15:20.160
So that's a very big cornerstone
feature of WordPress 7.0, phase three.

1278
01:15:20.160 --> 01:15:24.420
And I think when it was designed, we
didn't necessarily design it with the

1279
01:15:24.420 --> 01:15:30.510
intention of AI being the way AI is today,
but there's a very, very natural and

1280
01:15:30.510 --> 01:15:35.160
helpful overlap there where collaborative
e collaborative editing means there

1281
01:15:35.160 --> 01:15:41.100
are other entities sitting next to you
on a page helping you edit and create.

1282
01:15:41.100 --> 01:15:42.960
And we always expected it to be people.

1283
01:15:42.960 --> 01:15:43.530
Right?

1284
01:15:43.530 --> 01:15:46.920
Again, when we announced the Gutenberg
roadmap, I thought collaboration

1285
01:15:46.920 --> 01:15:48.990
was gonna be people, it might

1286
01:15:48.990 --> 01:15:50.430
be robots.

1287
01:15:50.430 --> 01:15:51.030
Exactly.

1288
01:15:51.030 --> 01:15:56.790
So I think that's a really good,
also, um, roundup of this is how

1289
01:15:56.790 --> 01:15:58.350
WordPress wants to empower people.

1290
01:15:58.350 --> 01:16:01.200
It's not, we're gonna just add
sparkle buttons everywhere.

1291
01:16:01.200 --> 01:16:03.030
We're gonna do some crazy stuff here.

1292
01:16:03.030 --> 01:16:07.200
It's more that we're gonna build into the
way you interact with creating content,

1293
01:16:07.200 --> 01:16:12.930
with expressing yourself digitally and
give you more power, more control, um, and

1294
01:16:12.930 --> 01:16:14.880
be, make you more effective at creating.

1295
01:16:14.880 --> 01:16:17.880
So that overlap with collaborative
editing through block notes, through

1296
01:16:17.880 --> 01:16:22.170
the actual collaboration aspects,
suggestions a lot coming in the future.

1297
01:16:22.170 --> 01:16:25.769
There I can see really
clear coverage there.

1298
01:16:25.769 --> 01:16:27.809
I can also go long term if we want.

1299
01:16:27.809 --> 01:16:28.860
I'd love to hear long term.

1300
01:16:28.860 --> 01:16:30.000
I think that we have the time for it too.

1301
01:16:30.000 --> 01:16:30.360
Cool.

1302
01:16:30.360 --> 01:16:32.850
Let's go a little, what are we
thinking a little longer term?

1303
01:16:32.850 --> 01:16:37.110
Um, and Matt, feel free to jump
in and interject, but everybody

1304
01:16:37.110 --> 01:16:38.070
feel free.

1305
01:16:38.070 --> 01:16:38.580
WordPress.

1306
01:16:38.580 --> 01:16:42.030
WordPress has been around for
20 years and we want it to be

1307
01:16:42.030 --> 01:16:43.769
around for the next 20 years.

1308
01:16:43.769 --> 01:16:47.730
And the next 20 years looks like
WordPress remaining what it is today,

1309
01:16:47.730 --> 01:16:50.130
which is the center of the Open Web.

1310
01:16:50.130 --> 01:16:52.530
That open web is going to change.

1311
01:16:52.530 --> 01:16:57.120
It will move and shift and change
as AI changes the way people

1312
01:16:57.120 --> 01:16:59.670
consume content and create online.

1313
01:16:59.670 --> 01:17:03.570
But I do expect the open
web to be something that can

1314
01:17:03.570 --> 01:17:05.099
be a cornerstone feature.

1315
01:17:05.099 --> 01:17:07.170
I mentioned before content is king.

1316
01:17:07.170 --> 01:17:10.559
Um, AI needs content to run well.

1317
01:17:10.559 --> 01:17:14.130
We don't have open AI robots
flying around reporting the news.

1318
01:17:14.130 --> 01:17:16.005
We have to report the news.

1319
01:17:16.005 --> 01:17:17.700
Um, we have to manage the content.

1320
01:17:17.700 --> 01:17:20.445
We have to create and
express ourselves digitally.

1321
01:17:20.445 --> 01:17:25.440
I was thinking a few days ago,
the act of writing and publishing

1322
01:17:25.440 --> 01:17:30.030
is almost more important now with
AI because I want my thoughts.

1323
01:17:30.030 --> 01:17:34.259
I want who I am and the story of
how Abilities API was created,

1324
01:17:34.259 --> 01:17:35.490
which I published on my blog.

1325
01:17:35.490 --> 01:17:39.090
I want when people ask that
to chat GBT for it to show up.

1326
01:17:39.090 --> 01:17:44.309
Um, so creating these fundamental
systems allows us to create a piece

1327
01:17:44.309 --> 01:17:48.540
of software that does also adapt with
the open web and remain that central

1328
01:17:48.540 --> 01:17:50.429
place that humans express themselves.

1329
01:17:50.429 --> 01:17:54.570
And that's what we expect to
continue pushing towards with 7.0,

1330
01:17:54.570 --> 01:17:56.309
but also into the future as well.

1331
01:17:56.309 --> 01:18:01.590
And introducing these foundational
fundamental pieces to go and build really

1332
01:18:01.590 --> 01:18:07.530
interesting and express expressive,
uh, solutions for you in a unified way.

1333
01:18:07.530 --> 01:18:13.245
Um, I have two asks for people,
especially developers and hosts.

1334
01:18:13.245 --> 01:18:17.385
Um, we have introduced these blocks
to be used, and the people who operate

1335
01:18:17.385 --> 01:18:21.375
within WordPress are the plugin
developers, and they are the hosts.

1336
01:18:21.375 --> 01:18:25.425
And for the plugin developers, we
really ask you to take a look at these

1337
01:18:25.425 --> 01:18:30.075
abilities and use them to create AI
features yourself, but also expose the

1338
01:18:30.075 --> 01:18:34.665
existing functionality of your tools out
to the AI assistance that are coming.

1339
01:18:34.665 --> 01:18:39.915
WordPress, the ones that can already
interact through MCP, um, use the blocks.

1340
01:18:39.915 --> 01:18:44.325
Go and use the WP AI client to go
build AI features into your software.

1341
01:18:44.325 --> 01:18:49.094
And for the developers, really track
the WP AI client, or for the hosts,

1342
01:18:49.094 --> 01:18:51.315
really track the WP AI client.

1343
01:18:51.315 --> 01:18:55.605
Um, I can easily see a world where
all hosts, and I know that three major

1344
01:18:55.605 --> 01:19:01.815
hosts already will provide bundled AI
credits into their plans, which means

1345
01:19:01.815 --> 01:19:06.735
that you will have AI out of the box
for any plugin that uses this API and

1346
01:19:06.735 --> 01:19:11.115
interacts and, and says, I will fall back
to whatever PRI provider's available.

1347
01:19:11.115 --> 01:19:15.195
And that means AI can become a commodity
and it becomes something that everybody

1348
01:19:15.195 --> 01:19:17.144
can use, everybody has access to.

1349
01:19:17.144 --> 01:19:22.275
And it really pushes us back to plugins
extending WordPress, working with AI and,

1350
01:19:22.275 --> 01:19:26.865
and not being this core primary feature,
but just something that supercharges

1351
01:19:26.865 --> 01:19:28.394
the way we work with WordPress.

1352
01:19:28.394 --> 01:19:30.255
So those, those are the two asks there.

1353
01:19:30.255 --> 01:19:33.825
The final ask is for everybody to
go try the AI experiments plugin.

1354
01:19:33.825 --> 01:19:38.505
It's on the WordPress repository as of,
I think yesterday, yesterday, yesterday.

1355
01:19:38.505 --> 01:19:42.599
So wordpress.org/plugin/ai.

1356
01:19:42.599 --> 01:19:46.080
Um, that's a representation of
features that you can actually use,

1357
01:19:46.080 --> 01:19:48.509
but also the blocks working together.

1358
01:19:48.509 --> 01:19:52.290
And that will be a way we deliver really
impressive features into the future.

1359
01:19:52.290 --> 01:19:54.599
You can also contribute to that as well.

1360
01:19:54.599 --> 01:19:55.889
So those are my asks.

1361
01:19:55.889 --> 01:19:56.790
Those are fantastic.

1362
01:19:56.790 --> 01:19:59.370
Ask f do you have anything
that you'd like to say?

1363
01:19:59.370 --> 01:20:00.299
Uh, final,

1364
01:20:00.299 --> 01:20:01.110
final thoughts?

1365
01:20:01.110 --> 01:20:02.040
Not much to add.

1366
01:20:02.040 --> 01:20:06.450
I mean, yeah, try, try out the
abilities API and the, the VPI client.

1367
01:20:06.450 --> 01:20:10.170
Let us know what everything, whether are
there anythings not working well for you.

1368
01:20:10.170 --> 01:20:12.690
Um, break things, try crazy prompts.

1369
01:20:12.690 --> 01:20:17.490
Um, and I want to add again to the,
to the Abilities API really wanna

1370
01:20:17.490 --> 01:20:21.299
emphasize that the abilities API, it
helps us facilitate ai and this is

1371
01:20:21.299 --> 01:20:25.170
an AI panel, but the abilities API is
relevant for pretty much any plugin.

1372
01:20:25.170 --> 01:20:28.740
Uh, even if you're as a plugin developer,
you don't care about using ai, you

1373
01:20:28.740 --> 01:20:34.110
still would, you still might wanna, um,
use the abilities API to expose your

1374
01:20:34.110 --> 01:20:38.219
features in this standardized way that
the Abilities API allows you to do so

1375
01:20:38.219 --> 01:20:42.030
that any AI integrations and WordPress
that someone else builds can use that.

1376
01:20:42.030 --> 01:20:44.219
And that makes your plugin
better to the ecosystem

1377
01:20:44.219 --> 01:20:47.250
and the global command palette that
was mentioned here, will US Abilities.

1378
01:20:47.250 --> 01:20:47.759
Oh yeah.

1379
01:20:47.759 --> 01:20:48.360
Right.

1380
01:20:48.360 --> 01:20:51.179
And Jeff, any final thoughts?

1381
01:20:51.179 --> 01:20:54.780
Uh, just that there's, you know,
more coming in the, uh, experiments

1382
01:20:54.780 --> 01:20:57.150
plugin for, uh, non-technical users.

1383
01:20:57.150 --> 01:21:00.299
Things that are table stakes
functionality like excerpt generation,

1384
01:21:00.299 --> 01:21:04.320
image generation, alt text generation,
uh, slightly farther future things,

1385
01:21:04.320 --> 01:21:06.480
uh, like design and layout assistance.

1386
01:21:06.480 --> 01:21:09.269
Uh, so kind of like how
Telex likes to build blocks.

1387
01:21:09.269 --> 01:21:11.565
Also being able to do that
in the site editor with.

1388
01:21:11.565 --> 01:21:12.945
Templates and patterns.

1389
01:21:12.945 --> 01:21:16.215
Um, and then for developer
experience, sort of tooling, uh,

1390
01:21:16.215 --> 01:21:17.625
there'll be an abilities, explorers.

1391
01:21:17.625 --> 01:21:20.235
You can, uh, see the inputs and
outputs of the abilities that

1392
01:21:20.235 --> 01:21:22.035
are, uh, live on your site.

1393
01:21:22.035 --> 01:21:25.545
Uh, there'll be an MCP demo to try
and play with, uh, the tooling there.

1394
01:21:25.545 --> 01:21:28.635
Uh, and then also, uh, an AI
playground just to kind of test

1395
01:21:28.635 --> 01:21:31.245
out how prompts work with the
different models you might be using.

1396
01:21:31.245 --> 01:21:33.945
So some things that are a bit more
technical that are coming, some things

1397
01:21:33.945 --> 01:21:35.835
that are a bit more, uh, table stakes.

1398
01:21:35.835 --> 01:21:40.095
And then, um, some, uh, things that are
in the not too far future, but coming.

1399
01:21:40.095 --> 01:21:40.515
Great.

1400
01:21:40.515 --> 01:21:43.455
And then Matt, you've already
said today, learn a couple of

1401
01:21:43.455 --> 01:21:45.015
years ago, learn, learn deeply.

1402
01:21:45.015 --> 01:21:45.345
Mm-hmm.

1403
01:21:45.345 --> 01:21:48.195
What would you say some today from
the, not just the community, from

1404
01:21:48.195 --> 01:21:50.925
the developers, from everybody, what
would you say your final thoughts?

1405
01:21:50.925 --> 01:21:52.005
You know, nothing to add.

1406
01:21:52.005 --> 01:21:55.040
Y'all put it so beautifully
and so just thank you all.

1407
01:21:55.040 --> 01:21:55.380
Yeah.

1408
01:21:55.380 --> 01:21:55.900
Thank you.

1409
01:21:55.900 --> 01:22:01.390
Thank you everyone.

1410
01:22:01.390 --> 01:22:03.010
So at this point, thank you.

1411
01:22:03.010 --> 01:22:03.920
Thank Matt.

1412
01:22:03.920 --> 01:22:04.430
Yeah.

1413
01:22:04.430 --> 01:22:05.420
All right.

1414
01:22:05.420 --> 01:22:12.644
Thank you all.

1415
01:22:12.644 --> 01:22:17.565
You know, I learn so much
from all the people who work

1416
01:22:17.565 --> 01:22:20.144
in WordPress, uh, every day.

1417
01:22:20.144 --> 01:22:21.945
And, you know, you see it on the panel.

1418
01:22:21.945 --> 01:22:24.915
One of the coolest parts about
getting involved with WordPress or

1419
01:22:24.915 --> 01:22:28.305
any open source project is you get to
work with all the other cool people

1420
01:22:28.305 --> 01:22:30.285
who are contributing and doing it.

1421
01:22:30.285 --> 01:22:33.585
And you'll become someone who
learns and like gets to, you know,

1422
01:22:33.585 --> 01:22:38.205
I get very, very inspired by sort
of my colleagues, uh, both on the

1423
01:22:38.205 --> 01:22:40.125
volunteer and on the automatic side.

1424
01:22:40.125 --> 01:22:42.660
Um, every day.

1425
01:22:42.660 --> 01:22:47.010
So we've covered a lot today.

1426
01:22:47.010 --> 01:22:51.630
So, like we said, with ai, I think
that we're gonna be able to, not

1427
01:22:51.630 --> 01:22:55.020
replace, but literally augment
so much of what we're doing.

1428
01:22:55.020 --> 01:22:59.070
Um, you know, the AI client, the
abilities, API, everything we've

1429
01:22:59.070 --> 01:23:02.760
been working on, um, you know, very
excited to see what we're doing.

1430
01:23:02.760 --> 01:23:06.870
Um, we're gonna break for just two
minutes and then head into q and a.

1431
01:23:06.870 --> 01:23:08.400
Does that sound good?

1432
01:23:08.400 --> 01:23:09.450
All right.

1433
01:23:09.450 --> 01:23:10.980
I've been doing this since 2003.

1434
01:23:10.980 --> 01:23:13.440
Some of you were in the
room in Tokyo last year.

1435
01:23:13.440 --> 01:23:16.920
Some of you're at the first
work camp San Francisco in 2006.

1436
01:23:16.920 --> 01:23:22.560
A few folks here and we planned with
like two or three weeks of ahead of time.

1437
01:23:22.560 --> 01:23:26.340
Um, some of you, some contributors to
WordPress weren't even born when WordPress

1438
01:23:26.340 --> 01:23:29.760
1.0 came out, which is really wild to me.

1439
01:23:29.760 --> 01:23:32.340
Um, but I just wanna say thank you.

1440
01:23:32.340 --> 01:23:33.930
You know, phase three is here.

1441
01:23:33.930 --> 01:23:37.200
We've got blocks, themes,
collaboration, you know, perhaps

1442
01:23:37.200 --> 01:23:38.670
going into multilingual soon.

1443
01:23:38.670 --> 01:23:40.140
But we'll see.

1444
01:23:40.140 --> 01:23:42.630
Ah, if you're not a make team
yet, please get involved.

1445
01:23:42.630 --> 01:24:06.720
And I just wanna say thank you all.

1446
01:24:06.720 --> 01:24:07.320
All right.

1447
01:24:07.320 --> 01:24:10.049
All right.

1448
01:24:10.049 --> 01:24:10.559
Uh, what's that?

1449
01:24:10.559 --> 01:24:11.549
Matthew McConaughey say?

1450
01:24:11.549 --> 01:24:13.410
Yeah, McConaughey you say.

1451
01:24:13.410 --> 01:24:13.799
Alright.

1452
01:24:13.799 --> 01:24:14.580
Alright, alright.

1453
01:24:14.580 --> 01:24:14.600
All right.

1454
01:24:14.600 --> 01:24:16.889
All right.

1455
01:24:16.889 --> 01:24:17.250
All right.

1456
01:24:17.250 --> 01:24:21.629
So now for my favorite part of every state
of the word or work camp or anything,

1457
01:24:21.629 --> 01:24:23.459
which is the question and answers.

1458
01:24:23.459 --> 01:24:25.379
So we've got some mic runners around here.

1459
01:24:25.379 --> 01:24:33.690
We're gonna run around the room, so if you
have a question, um, let's open this up.

1460
01:24:33.690 --> 01:24:38.250
We took a little break so
you can think of questions.

1461
01:24:38.250 --> 01:24:39.419
Boy, no one wants to be the first one.

1462
01:24:39.419 --> 01:24:41.580
Hey, Matt, Robert Jacoby Black Wall.

1463
01:24:41.580 --> 01:24:45.120
Uh, I have a question about we're
getting faster and faster now.

1464
01:24:45.120 --> 01:24:49.169
We have more endpoints and
things, uh, to connect to with ai.

1465
01:24:49.169 --> 01:24:53.610
And now we also have wonderful single
points of failure like CloudFlare.

1466
01:24:53.610 --> 01:24:58.950
And how is something like CloudFlare gonna
impact, in fact, get in the way of having

1467
01:24:58.950 --> 01:25:01.679
AI do those things that it wants to do?

1468
01:25:01.679 --> 01:25:02.669
Huh?

1469
01:25:02.669 --> 01:25:02.730
I'm

1470
01:25:02.730 --> 01:25:05.325
not sure the connection between like
CloudFlare ai, could you explain

1471
01:25:05.325 --> 01:25:09.030
just the edge caching and all of
that and how that would maybe impact,

1472
01:25:09.030 --> 01:25:11.490
uh, ag agentic work and all that?

1473
01:25:11.490 --> 01:25:16.200
Oh, well I think, you know, anytime
you have a service as sort of like

1474
01:25:16.200 --> 01:25:20.610
powerful and successful as CloudFlare
gets adopted, and so inevitably when,

1475
01:25:20.610 --> 01:25:25.469
like any internet service, you know,
something happens, um, you really notice.

1476
01:25:25.469 --> 01:25:31.290
Like when AWS East two goes down, you're
like, wow, so much of the web happened.

1477
01:25:31.290 --> 01:25:34.559
But I think also what happens is every
time this happens, we learn from it.

1478
01:25:34.559 --> 01:25:39.089
And both as you know, consumers of
these services, you develop more

1479
01:25:39.089 --> 01:25:41.160
like sort of elegant failovers.

1480
01:25:41.160 --> 01:25:44.910
And of course you can imagine, you
know, all the engineers at the company

1481
01:25:44.910 --> 01:25:47.219
where something, you know, happened
to fail, which again, is gonna

1482
01:25:47.219 --> 01:25:48.960
happen to all of us at some point.

1483
01:25:48.960 --> 01:25:52.139
Um, you know, learn from that.

1484
01:25:52.139 --> 01:25:56.610
And so I think in technology we always
try to make new mistakes and just sort

1485
01:25:56.610 --> 01:26:00.179
of see like, uh, so every failure, every
edge case, everything that you've never

1486
01:26:00.179 --> 01:26:06.389
imagined is just another opportunity
to, um, to find that new itch case.

1487
01:26:06.389 --> 01:26:11.009
And then once you build the resiliency
around it, hopefully you know, nothing

1488
01:26:11.009 --> 01:26:13.620
hap you knock on wood for a little while.

1489
01:26:13.620 --> 01:26:17.849
You think you thank the deity to
like, you know, be like, wow, uh,

1490
01:26:17.849 --> 01:26:19.950
by the grace of God, go, go us.

1491
01:26:19.950 --> 01:26:21.509
It didn't happen to us this time.

1492
01:26:21.509 --> 01:26:25.110
But, um, but then, you know, you
kinda see what the new pro, the new

1493
01:26:25.110 --> 01:26:29.280
bottlenecks are, and these things are
being scaled and adopted so quickly.

1494
01:26:29.280 --> 01:26:32.610
Like the amount of traffic flowing over
the internet, the usage as you talked

1495
01:26:32.610 --> 01:26:34.950
about that we're gonna have with LLMs.

1496
01:26:34.950 --> 01:26:40.620
Um, so I guess to more go to the point
a little bit, although, you know, the

1497
01:26:40.620 --> 01:26:45.660
frontier models and everything, um,
have incredible capabilities, um, with

1498
01:26:45.660 --> 01:26:48.285
things like the, you know, the AI.

1499
01:26:48.285 --> 01:26:50.985
Uh, sort of abstraction
layer we built in WordPress.

1500
01:26:50.985 --> 01:26:52.695
Um, you could have failovers.

1501
01:26:52.695 --> 01:26:55.485
So if you're calling one model and
it's not returning in time or not

1502
01:26:55.485 --> 01:26:58.875
returning a results, you expect you
could fail over to a different model.

1503
01:26:58.875 --> 01:27:01.485
Or as you know, Felix brought
up, you know, some of these

1504
01:27:01.485 --> 01:27:05.055
things that are gonna be running
directly in the browser or others.

1505
01:27:05.055 --> 01:27:10.425
Um, my expectation is that, you know,
you don't need to call like the multi

1506
01:27:10.425 --> 01:27:15.795
gigawatt, you know, X AI data center,
you know, with nuclear power plants,

1507
01:27:15.795 --> 01:27:19.725
powering it to like maybe check your
spelling or something, you know.

1508
01:27:19.725 --> 01:27:24.555
So I imagine that in the future we'll
actually have hundreds, if not thousands

1509
01:27:24.555 --> 01:27:28.215
of different specialized models that
might be tuned for different things.

1510
01:27:28.215 --> 01:27:31.845
In fact, in some of our work at Automatic
around like our site builder, like

1511
01:27:31.845 --> 01:27:35.745
we're finding that models that are tuned
specifically for like logo creation or

1512
01:27:35.745 --> 01:27:40.245
other things can be essentially fine
tuned or smaller, you know, cheaper to

1513
01:27:40.245 --> 01:27:43.005
run, uh, sort of less memory, et cetera.

1514
01:27:43.005 --> 01:27:45.135
Um, can do more specialized tasks.

1515
01:27:45.135 --> 01:27:48.495
And so, you know, again, thinking of
them like little robots that can be

1516
01:27:48.495 --> 01:27:51.345
specialized, these agents that you
might call for different things and the

1517
01:27:51.345 --> 01:27:54.015
agents are gonna talk to each other,
they're gonna interact with them.

1518
01:27:54.015 --> 01:27:58.905
And I imagine, not unlike like
when you load a WordPress page,

1519
01:27:58.905 --> 01:28:02.355
it's making, you know, dozens of
database calls and calling different

1520
01:28:02.355 --> 01:28:03.855
functions and everything like that.

1521
01:28:03.855 --> 01:28:07.335
That's, uh, computing In the future,
like as we use our devices, they'll

1522
01:28:07.335 --> 01:28:10.395
be in the background like dozens
if not hundreds of different models

1523
01:28:10.395 --> 01:28:12.075
running to do different things.

1524
01:28:12.075 --> 01:28:14.160
You know, listing for what you say.

1525
01:28:14.160 --> 01:28:16.860
I'm not gonna say the, the catch word
'cause I'll activate it for everyone, you

1526
01:28:16.860 --> 01:28:21.090
know, the, the hey, whatever, you know,
or whatever the, uh, things that activate

1527
01:28:21.090 --> 01:28:25.530
the different voice assistance and, um,
so yeah, that's where I think it's going.

1528
01:28:25.530 --> 01:28:25.620
Cool.

1529
01:28:25.620 --> 01:28:26.370
Thanks.

1530
01:28:26.370 --> 01:28:31.890
Thank you Robert.

1531
01:28:31.890 --> 01:28:32.730
Hey Matt.

1532
01:28:32.730 --> 01:28:36.120
Um, I really love the like
collaborative commenting and everything

1533
01:28:36.120 --> 01:28:38.160
in the editor that's coming up.

1534
01:28:38.160 --> 01:28:42.390
Um, I think it introduces sort of
a whole new dynamic for WordPress.

1535
01:28:42.390 --> 01:28:45.390
Can you maybe give us an idea of where
that could be going in the future?

1536
01:28:45.390 --> 01:28:50.010
What other like, multiplayer
real time things might be coming?

1537
01:28:50.010 --> 01:28:54.330
Ah, well, yeah, so for those who don't
know, the collaborative editing is

1538
01:28:54.330 --> 01:28:57.660
basically, um, like if you use like
Google Docs or Notion or one of these

1539
01:28:57.660 --> 01:29:01.650
sort of like things where editing a doc
and it becomes multiplayer as you put it.

1540
01:29:01.650 --> 01:29:03.570
I love putting it in a game analogy.

1541
01:29:03.570 --> 01:29:07.080
Um, in WordPress you'll be
able to see like people editing

1542
01:29:07.080 --> 01:29:08.460
things and moving things.

1543
01:29:08.460 --> 01:29:11.850
Um, we're doing this just inside
of Gutenberg right now, but I could

1544
01:29:11.850 --> 01:29:15.780
definitely imagine a future of where
you could think of the entirety of WP

1545
01:29:15.780 --> 01:29:19.860
admin and all the things plugins are
building on it, having some sort of way

1546
01:29:19.860 --> 01:29:24.960
to have states or streaming updates so
that we have a little bit of this right

1547
01:29:24.960 --> 01:29:27.780
now, like, um, some things like on the.

1548
01:29:27.780 --> 01:29:30.000
Well, there's a comment
page, stream new things.

1549
01:29:30.000 --> 01:29:32.340
Now it does, if you moderate or
remove stuff, it'll bring something

1550
01:29:32.340 --> 01:29:34.470
new in, but I don't think it
brings like a new comment in.

1551
01:29:34.470 --> 01:29:37.350
But for things like the P two theme
for WordPress, you know, you sort of

1552
01:29:37.350 --> 01:29:41.220
have a real time when you, when you
load a, a page in P two, which is just

1553
01:29:41.220 --> 01:29:45.480
kinda like collaborative, like, um,
uh, think of it like a, a collaborative

1554
01:29:45.480 --> 01:29:47.820
realtime blog built on top of WordPress.

1555
01:29:47.820 --> 01:29:51.180
When a new comment comes in
or an edit, it streams live.

1556
01:29:51.180 --> 01:29:54.960
So you kind of get this like more
interactive way of having a conversation.

1557
01:29:54.960 --> 01:29:57.300
You have to reload the
page or get a notification.

1558
01:29:57.300 --> 01:30:02.760
So, um, now there's probably different
parts that, that could be better or worse.

1559
01:30:02.760 --> 01:30:06.300
Like, you know, Bo who, for those
who don't know, leads the WooCommerce

1560
01:30:06.300 --> 01:30:11.070
project, which is this little open
source e-commerce plugin for WordPress,

1561
01:30:11.070 --> 01:30:16.710
which is now, um, I think running
on 8% of all websites or something.

1562
01:30:16.710 --> 01:30:20.460
8.9% of all websites are running
WooCommerce and it's doing tens

1563
01:30:20.460 --> 01:30:23.580
of billions of sort of goods
and services sold every year.

1564
01:30:23.580 --> 01:30:27.510
Um, so you could imagine something like
a orders page, something like that.

1565
01:30:27.510 --> 01:30:31.200
Like a, a merchant sort of watching
new orders streaming in real time

1566
01:30:31.200 --> 01:30:33.000
could be kind of exciting places.

1567
01:30:33.000 --> 01:30:36.780
And, um, so what I hope is that as we
develop these things inside Gutenberg,

1568
01:30:36.780 --> 01:30:38.235
we can create the abstraction.

1569
01:30:38.235 --> 01:30:42.585
Just like we have with AI that allow
other developers to tap into some of this.

1570
01:30:42.585 --> 01:30:46.905
And then, as we mentioned, the AI panel,
like the idea that perhaps some of

1571
01:30:46.905 --> 01:30:51.014
the collaboration or feedback might be
coming from sort of specialized agents.

1572
01:30:51.014 --> 01:30:54.224
And there's, um, some very cool things
I've seen that the name's escaping me

1573
01:30:54.224 --> 01:30:58.424
at the second, but like, uh, where you
can kind of have a, a website design and

1574
01:30:58.424 --> 01:31:01.485
it can, you know, an agent that comes
in and says, here's some accessibility

1575
01:31:01.485 --> 01:31:05.594
tips, or here's some, you know, copy
design tips, or here's some layout tips.

1576
01:31:05.594 --> 01:31:09.525
Um, you could imagine like sort of
different sort of like, you know,

1577
01:31:09.525 --> 01:31:14.115
WaPo like bots, maybe, maybe different
flavors of WaPo coming in and suggesting

1578
01:31:14.115 --> 01:31:15.195
different things for your site.

1579
01:31:15.195 --> 01:31:17.384
So,

1580
01:31:17.384 --> 01:31:17.865
cool.

1581
01:31:17.865 --> 01:31:19.575
Thank you.

1582
01:31:19.575 --> 01:31:21.405
By the way, just to give a heads
up, we're gonna do something

1583
01:31:21.405 --> 01:31:23.804
very unusual, uh, for this.

1584
01:31:23.804 --> 01:31:27.254
So has anyone heard of TVPN?

1585
01:31:27.254 --> 01:31:32.355
It stands for the technology business,
uh, podcast Network, I think.

1586
01:31:32.355 --> 01:31:36.254
Uh, so imagine like ESPN, but for tech.

1587
01:31:36.254 --> 01:31:39.735
So every day they do a three hour
live stream, which is the, these

1588
01:31:39.735 --> 01:31:44.625
two guys, Jordan and, and Jordy, um,
sort of do like A-E-S-P-N style where

1589
01:31:44.625 --> 01:31:47.565
they'll bring people in, you know,
the GitHub conference the other day,

1590
01:31:47.565 --> 01:31:49.800
Satya Nadella, the CEO of Microsoft.

1591
01:31:49.800 --> 01:31:52.920
He didn't go on CNBC or
Bloomberg, he went on TBPN.

1592
01:31:52.920 --> 01:31:55.230
So we're actually gonna patch in TBPN.

1593
01:31:55.230 --> 01:31:58.470
So we'll have about 20 minutes
where it'll connect sort of our

1594
01:31:58.470 --> 01:32:02.790
audience to this broader, it's kind
of the, the new hot show in tech.

1595
01:32:02.790 --> 01:32:05.310
Uh, so, we'll, we'll, it's an
experiment, so we'll see if it works.

1596
01:32:05.310 --> 01:32:08.910
And, you know, internet hopefully stays up
and everything, but should be kind of fun.

1597
01:32:08.910 --> 01:32:11.940
So, we'll, we'll have some questions
from them, uh, that we're kind

1598
01:32:11.940 --> 01:32:14.190
of switching to maybe, you know,
talking about some WordPress stuff

1599
01:32:14.190 --> 01:32:15.750
for a more mainstream audience.

1600
01:32:15.750 --> 01:32:19.200
So that'll, that'll come in a few minutes.

1601
01:32:19.200 --> 01:32:19.590
All right.

1602
01:32:19.590 --> 01:32:22.830
Uh, I think we got, let's go over here.

1603
01:32:22.830 --> 01:32:23.040
Yeah.

1604
01:32:23.040 --> 01:32:26.850
Uh, wait for the mic and
please introduce yourself.

1605
01:32:26.850 --> 01:32:31.290
Oh, I'm, uh, I'm Ray King with a
domain registrar called Pork Bun.

1606
01:32:31.290 --> 01:32:35.640
And I'm wondering with, um, all
the changes we're seeing, which

1607
01:32:35.640 --> 01:32:41.340
are monumental, I think in this
period of time, how you feel domain

1608
01:32:41.340 --> 01:32:46.770
names will continue to play part
in identity for people on the web.

1609
01:32:46.770 --> 01:32:51.360
Oh, that's such a good question
and I'm glad you asked it.

1610
01:32:51.360 --> 01:32:55.620
'cause you and I are probably
both domain name enthusiasts.

1611
01:32:55.620 --> 01:33:00.960
Um, you know, when you think about
A DNS and the domain name system.

1612
01:33:00.960 --> 01:33:05.130
Which is at the heart of the open
internet is one of the most incredible

1613
01:33:05.130 --> 01:33:09.840
systems that we've, we've created in
the past, you know, 40 or 50 years.

1614
01:33:09.840 --> 01:33:13.470
And the cool thing about a domain is
when you own a domain, it, it's like

1615
01:33:13.470 --> 01:33:15.300
your, your real estate on the web.

1616
01:33:15.300 --> 01:33:17.370
It's the thing that truly belongs to you.

1617
01:33:17.370 --> 01:33:20.370
I, I've said before in previous
stocks that like, you know, it's, it's

1618
01:33:20.370 --> 01:33:23.850
great that to be a subdomain or sub
director in someone else's domain.

1619
01:33:23.850 --> 01:33:26.100
Um, and, you know, we offered
that on wordpress.com.

1620
01:33:26.100 --> 01:33:30.270
You can be username wordpress.com,
that's free, but at the end, you're kind

1621
01:33:30.270 --> 01:33:32.010
of like a digital sharecropper, right?

1622
01:33:32.010 --> 01:33:33.540
That doesn't actually belong to you.

1623
01:33:33.540 --> 01:33:36.030
It's more like renting an apartment
in someone else's building.

1624
01:33:36.030 --> 01:33:39.270
And if they decide to kick you out
of that building someday, or the

1625
01:33:39.270 --> 01:33:42.810
building goes outta business, all
of a sudden that URL goes away, as

1626
01:33:42.810 --> 01:33:46.020
we've seen with countless times with
services like GeoCities and others

1627
01:33:46.020 --> 01:33:48.030
just disappearing from the internet.

1628
01:33:48.030 --> 01:33:51.690
And, um, you know, luckily we have
things like the internet archive project.

1629
01:33:51.690 --> 01:33:56.250
Shout out to archive.org, which
tries to like, uh, you know, which

1630
01:33:56.250 --> 01:33:58.680
WordPress Foundation also donates
to, and, and we just launched a

1631
01:33:58.680 --> 01:34:00.930
very cool internet archive plugin.

1632
01:34:00.930 --> 01:34:01.710
So check that out.

1633
01:34:01.710 --> 01:34:05.700
So there's now a, a cool new official
plugin developed, you know, with support

1634
01:34:05.700 --> 01:34:09.180
from automatic and internet archive,
that'll actually automatically scan

1635
01:34:09.180 --> 01:34:13.530
all your all blog posts and update
links that go out of, uh, that's break

1636
01:34:13.530 --> 01:34:17.220
and update them to an archive.org
link on the, the way back machine.

1637
01:34:17.220 --> 01:34:20.970
So visitors to your, your blog
post will now see like a snapshot

1638
01:34:20.970 --> 01:34:23.910
of what you were linking to at
the time, even if it goes away.

1639
01:34:23.910 --> 01:34:25.155
But, um.

1640
01:34:25.155 --> 01:34:29.175
To go back, like when these things
go offline, um, you know, you don't

1641
01:34:29.175 --> 01:34:33.735
have, uh, you don't have any recourse.

1642
01:34:33.735 --> 01:34:38.415
So now the plus or minus
the domains is like they

1643
01:34:38.415 --> 01:34:41.925
expire@atautomaticallywordpress.com.

1644
01:34:41.925 --> 01:34:44.895
We now offer a hundred year domain
plan, I suppose a hundred year hosting

1645
01:34:44.895 --> 01:34:48.765
plan that does some things to sort of
like ensure the continuity of that.

1646
01:34:48.765 --> 01:34:51.195
But there still is sort of a way of
maintenance and I'm curious in the

1647
01:34:51.195 --> 01:34:55.005
future of seeing ways that even if
like the original owner of a domain is

1648
01:34:55.005 --> 01:34:58.425
no longer paying for it, that perhaps
other people could gift or donate.

1649
01:34:58.425 --> 01:35:01.245
We actually have a feature like
this on wordpress.com where if for

1650
01:35:01.245 --> 01:35:04.215
some reason, like a site owner is
no longer paying for their plan,

1651
01:35:04.215 --> 01:35:06.075
you could sort of gift them a plan.

1652
01:35:06.075 --> 01:35:09.315
So having a way that sort of just
like important books keep getting

1653
01:35:09.315 --> 01:35:14.160
reprinted or things, uh, ways that
we can keep domains, um, online.

1654
01:35:14.160 --> 01:35:17.100
And, you know, been around the internet
long enough that I have had friends that

1655
01:35:17.100 --> 01:35:21.450
have passed and their domains have going
to disuse or even worse, get snatched up

1656
01:35:21.450 --> 01:35:23.400
by like a domain squatter or something.

1657
01:35:23.400 --> 01:35:29.130
So, um, that's the one thing I'd like to
see improved in domains in the future.

1658
01:35:29.130 --> 01:35:32.520
Uh, but I think it is a very
important system and everyone

1659
01:35:32.520 --> 01:35:35.220
in here get your domain.

1660
01:35:35.220 --> 01:35:38.400
If you have a kid buy their domain.

1661
01:35:38.400 --> 01:35:42.090
I have some friends here who had a,
a beautiful child that has as their,

1662
01:35:42.090 --> 01:35:45.060
their gift when they were born, I was
able to get them their first name.com.

1663
01:35:45.060 --> 01:35:48.030
So, uh, she's not using it yet.

1664
01:35:48.030 --> 01:35:49.860
She's how old now?

1665
01:35:49.860 --> 01:35:50.820
Four.

1666
01:35:50.820 --> 01:35:54.630
So, you know, not using WordPress
yet, although hopefully come to

1667
01:35:54.630 --> 01:35:55.905
some word camps in a few years.

1668
01:35:55.905 --> 01:35:59.430
You got mine, the AI assistant, I think
we're gonna jump in a little earlier now.

1669
01:35:59.430 --> 01:35:59.790
Oh, nice.

1670
01:35:59.790 --> 01:36:02.250
With the AI assistant, she might
start playing some things or building

1671
01:36:02.250 --> 01:36:03.600
some games or things like that.

1672
01:36:03.600 --> 01:36:04.530
Like I could totally see her.

1673
01:36:04.530 --> 01:36:07.050
She's very precocious, smart little girl.

1674
01:36:07.050 --> 01:36:11.040
Um, but I hope that someday, you know,
she might have a site there or use

1675
01:36:11.040 --> 01:36:14.310
it for her sort of portfolio or even
just having like a little Lincoln bio

1676
01:36:14.310 --> 01:36:17.280
type site, you know, just a little
place on the web that belongs to you.

1677
01:36:17.280 --> 01:36:19.830
So when people search, they're
not just seeing your profiles

1678
01:36:19.830 --> 01:36:23.910
on different social media, but a
place that actually belongs to you.

1679
01:36:23.910 --> 01:36:25.440
My sister, that's your domain.

1680
01:36:25.440 --> 01:36:25.769
Was it?

1681
01:36:25.769 --> 01:36:29.610
Charlene dot mullen weight.com
has a nice little one pager.

1682
01:36:29.610 --> 01:36:33.630
It's like a little bio links to a few
other places and things she do does, I

1683
01:36:33.630 --> 01:36:37.950
think every person on the internet should
have one of these actually gravita,

1684
01:36:37.950 --> 01:36:41.639
which is the globally recognized avatar,
service built WordPress and other things.

1685
01:36:41.639 --> 01:36:44.400
Um, we now support domain mapping.

1686
01:36:44.400 --> 01:36:47.429
So it's a very, very simple way to
create like a nice one pager with some

1687
01:36:47.429 --> 01:36:51.330
links and, you know, you can link your
different verified social media profiles.

1688
01:36:51.330 --> 01:36:54.809
You can link to sort of, uh, you
know, crypto wallets, all sorts of

1689
01:36:54.809 --> 01:36:58.080
different things, um, all on one page,
and now you can map a domain to it.

1690
01:36:58.080 --> 01:37:02.130
So I'm hoping also to see like
domains get built into more things.

1691
01:37:02.130 --> 01:37:05.730
I love the new services like Blue Sky, you
know, actually allow you to map a domain.

1692
01:37:05.730 --> 01:37:07.200
There's a username.

1693
01:37:07.200 --> 01:37:11.460
So on Blue Sky I am at MA
tt, which is kind of fun.

1694
01:37:11.460 --> 01:37:16.110
Um, and so, you know, seeing this
sort of like globally namespace, which

1695
01:37:16.110 --> 01:37:19.410
is actually about to open up again,
we're about to have some new TLDs.

1696
01:37:19.410 --> 01:37:21.764
So for the first time in how many years?

1697
01:37:21.764 --> 01:37:24.665
Uh, 2012.

1698
01:37:24.665 --> 01:37:29.380
Last round next week, 20 20, 20 12
was, uh, the last round of new TLDs.

1699
01:37:29.380 --> 01:37:31.139
TLDs was after the dot.

1700
01:37:31.139 --> 01:37:35.339
So originally there's like.com, dot org,
dot net and a bunch of country ones.

1701
01:37:35.339 --> 01:37:39.360
Um, and then in 2012 there started
to be all these new ones, uh, blog

1702
01:37:39.360 --> 01:37:41.370
like.blog, which is, uh, one of ours.

1703
01:37:41.370 --> 01:37:43.920
But, you know, do engineering.lawyer.

1704
01:37:43.920 --> 01:37:47.460
AI is actually a country,
a very lucky country.

1705
01:37:47.460 --> 01:37:48.570
What is it?

1706
01:37:48.570 --> 01:37:50.250
Anguilla.

1707
01:37:50.250 --> 01:37:54.210
So there's like a TV as well that
happened to be a country code, but you

1708
01:37:54.210 --> 01:37:57.210
know, there's all these other ones and
uh, now in 2026 there's gonna be a new

1709
01:37:57.210 --> 01:37:59.460
round of these, new dot somethings.

1710
01:37:59.460 --> 01:38:02.610
What was nice about that is as, as
you know, like the dot coms, some

1711
01:38:02.610 --> 01:38:04.770
of the good ones got taken early on.

1712
01:38:04.770 --> 01:38:08.880
Um, so opening up these new name spaces
and also people getting normalized to use

1713
01:38:08.880 --> 01:38:12.180
these other dots, somethings I think is
really, really cool 'cause everyone should

1714
01:38:12.180 --> 01:38:16.230
be able to have a memorable domain name.

1715
01:38:16.230 --> 01:38:17.310
Cool.

1716
01:38:17.310 --> 01:38:20.400
How we doing on timing with
the podcast and everything?

1717
01:38:20.400 --> 01:38:20.970
We're almost ready.

1718
01:38:20.970 --> 01:38:21.090
Almost ready?

1719
01:38:21.090 --> 01:38:21.360
Yes.

1720
01:38:21.360 --> 01:38:21.540
Cool.

1721
01:38:21.540 --> 01:38:29.340
So maybe time for one more quick question.

1722
01:38:29.340 --> 01:38:31.110
Yeah.

1723
01:38:31.110 --> 01:38:31.380
Hello.

1724
01:38:31.380 --> 01:38:31.770
Hello.

1725
01:38:31.770 --> 01:38:32.670
My name's David Prager.

1726
01:38:32.670 --> 01:38:34.350
I work with Automatic.

1727
01:38:34.350 --> 01:38:38.730
Um, so I was thinking about what James the
page was saying about content and humans

1728
01:38:38.730 --> 01:38:40.950
creating content and everyone has a blog.

1729
01:38:40.950 --> 01:38:44.160
You gotta go create the news, you gotta
pedal your wares and pedal your services.

1730
01:38:44.160 --> 01:38:46.950
But the age agentic web is
kind of changing some of that.

1731
01:38:46.950 --> 01:38:49.350
People used to talk about SEO and now
you're talking about how do you get

1732
01:38:49.350 --> 01:38:53.850
discovered by all these frontier models
and how do you see website creation,

1733
01:38:53.850 --> 01:38:57.720
website design as it relates to how
people will be using AI agents to

1734
01:38:57.720 --> 01:38:59.970
do some of their biddings for them?

1735
01:38:59.970 --> 01:39:04.745
Ooh, this is a very interesting area
where I think we're just at the very,

1736
01:39:04.745 --> 01:39:09.060
very beginning, so interrupt me when
we're, when we need to switch over.

1737
01:39:09.060 --> 01:39:12.960
But, um, there's some fun stuff
happening here, I think, uh, para

1738
01:39:12.960 --> 01:39:15.870
Al's new company called Parallels,
which is sort of thinking about like

1739
01:39:15.870 --> 01:39:17.745
what it looks like for an en web.

1740
01:39:17.745 --> 01:39:19.755
So, and we're seeing it
in our traffic patterns.

1741
01:39:19.755 --> 01:39:22.155
Cloud flares talked about this, I
think I've talked about it publicly

1742
01:39:22.155 --> 01:39:26.865
before, where the amount of traffic
coming from AI bots crawling is now

1743
01:39:26.865 --> 01:39:28.995
dwarfing some of the human traffic.

1744
01:39:28.995 --> 01:39:32.565
And this is just with some of them doing
the indexing of the web, much less sort of

1745
01:39:32.565 --> 01:39:34.065
the real time interactions that'll happen.

1746
01:39:34.065 --> 01:39:36.975
Like when you, you know, ask your chat
bot to do something and then visits a

1747
01:39:36.975 --> 01:39:41.415
website can where there's new things
around like checking out and commerce

1748
01:39:41.415 --> 01:39:43.185
being integrated directly with ai.

1749
01:39:43.185 --> 01:39:47.535
Um, so, you know, in WordPress we, we
were sort of vamping on some of the

1750
01:39:47.535 --> 01:39:49.185
things thinking about for the future.

1751
01:39:49.185 --> 01:39:52.305
One thing I've been wondering about is a,
a cool feature of WordPress is actually

1752
01:39:52.305 --> 01:39:57.495
every webpage that you visit actually
has, um, if you sort of twiddle the

1753
01:39:57.495 --> 01:40:01.905
query string, you can actually get, uh,
a feed representation of that and it kind

1754
01:40:01.905 --> 01:40:03.225
of goes to the feed engine WordPress.

1755
01:40:03.225 --> 01:40:07.125
So you can get a R ss two
version of it or, you know, atom

1756
01:40:07.125 --> 01:40:09.465
version or r ss 9.2 or whatever.

1757
01:40:09.465 --> 01:40:12.045
And it basically allows you to create
like a different representation.

1758
01:40:12.045 --> 01:40:15.225
So you've got kinda the HTML page
that gets served to humans, but,

1759
01:40:15.225 --> 01:40:19.515
uh, Bach could in theory connect
request a sort of XMO version.

1760
01:40:19.515 --> 01:40:24.375
Um, you know, something that we could add
to this feed engine is a markdown version.

1761
01:40:24.375 --> 01:40:27.225
Some people started to experiment this
where you essentially get like either

1762
01:40:27.225 --> 01:40:31.605
with a sort of varies header http header
or requesting like a.md version of a

1763
01:40:31.605 --> 01:40:37.365
webpage could be something that, um, is
sort of, uh, smaller and easier to parse.

1764
01:40:37.365 --> 01:40:40.425
So there's often, with a lot of the
AI models, there's sort of these

1765
01:40:40.425 --> 01:40:42.465
context windows or token lengths.

1766
01:40:42.465 --> 01:40:46.815
So essentially distilling down the sort
of meat of a webpage or a blog post.

1767
01:40:46.815 --> 01:40:50.805
So it's sort of like barest form, which
marked down as a beautiful sort of

1768
01:40:50.805 --> 01:40:55.605
text version of um, could essentially
allow webpages to be ingested by AI

1769
01:40:55.605 --> 01:40:57.945
things in a more efficient manner.

1770
01:40:57.945 --> 01:41:02.265
And, uh, something I could definitely
see as building into 7.0 or 7.1.

1771
01:41:02.265 --> 01:41:03.675
This is kind of just an idea right now.

1772
01:41:03.675 --> 01:41:06.135
It's more of in the notebook,
mostly notebook phase.

1773
01:41:06.135 --> 01:41:10.095
But, um, something I've been noodling on
is how we can sort of make different, uh,

1774
01:41:10.095 --> 01:41:12.525
representations of websites accessible.

1775
01:41:12.525 --> 01:41:15.375
Um, and of course this all needs
to be balanced with sort of like

1776
01:41:15.375 --> 01:41:19.275
different websites might have different
monetization or business models.

1777
01:41:19.275 --> 01:41:23.415
You know, uh, I'm very much in the, in
the camp that, um, you know, James talked

1778
01:41:23.415 --> 01:41:27.255
about or I think, uh, Gordon blogged
where like, I want my thoughts and my

1779
01:41:27.255 --> 01:41:31.725
thinking to be part of the training
of, of, uh, these AI models sort of

1780
01:41:31.725 --> 01:41:33.825
part of the future super intelligences.

1781
01:41:33.825 --> 01:41:36.885
Um, but other folks might monetize
by people visiting the website.

1782
01:41:36.885 --> 01:41:38.295
So what does that look like?

1783
01:41:38.295 --> 01:41:41.865
Um, what are ways we can sort of start
to embed micropayments and some of

1784
01:41:41.865 --> 01:41:44.925
the stuff, you know, micropayments
is kinda like Linux on the desktop.

1785
01:41:44.925 --> 01:41:48.540
It's always been something that's
like always right around the corner.

1786
01:41:48.540 --> 01:41:52.140
But Linux on the desktop
is actually happening now.

1787
01:41:52.140 --> 01:41:55.380
There's some very cool stuff like
the, is it Archy project, you know,

1788
01:41:55.380 --> 01:41:59.010
with DHH and some other cool things
where some fun things happening.

1789
01:41:59.010 --> 01:42:02.070
And actually I think we now are starting
to get some things with like stable

1790
01:42:02.070 --> 01:42:06.600
coins, uh, where you could actually
have things that look a lot more like

1791
01:42:06.600 --> 01:42:10.740
micropayments are always, and I know
there's a lot of folks at AI Labs and,

1792
01:42:10.740 --> 01:42:14.760
and folks like, you know, products
company that are thinking about, you

1793
01:42:14.760 --> 01:42:18.810
know, if we're answering a query or
something, like we can actually perhaps

1794
01:42:18.810 --> 01:42:21.990
attribute how much of that came from
like, different websites and if they're

1795
01:42:21.990 --> 01:42:25.650
registered or like sort of register
perhaps in like a royalty like fashion,

1796
01:42:25.650 --> 01:42:31.080
not unlike, you know, as cap BMI do for
musical rights or other things that sort

1797
01:42:31.080 --> 01:42:34.530
of licensing other creative works might
be able to attribute and perhaps even

1798
01:42:34.530 --> 01:42:38.280
pay out, uh, sort of different creators.

1799
01:42:38.280 --> 01:42:42.570
So it's the early days of this, and in
the beginning so much like when streaming

1800
01:42:42.570 --> 01:42:49.020
started, everyone was like, ah, uh, you
know, used to sell an album for 1799 and

1801
01:42:49.020 --> 01:42:50.970
now I'm just getting pennies per stream.

1802
01:42:50.970 --> 01:42:54.240
But over time, if you look at the
trends, like the music business is

1803
01:42:54.240 --> 01:42:58.380
making more than ever, or, you know, in,
in newspapers and in media they talked

1804
01:42:58.380 --> 01:43:02.730
about, you know, uh, print dollars
being replaced by digital pennies.

1805
01:43:02.730 --> 01:43:05.220
But now for, you know, some like
New York Times, like the digital

1806
01:43:05.220 --> 01:43:06.765
subscriptions are driving.

1807
01:43:06.765 --> 01:43:08.235
All the revenue growth and everything.

1808
01:43:08.235 --> 01:43:11.655
So we might see a dip or some
sort of adapt adaptation as

1809
01:43:11.655 --> 01:43:14.055
these technologies start to be
adopted the first couple years.

1810
01:43:14.055 --> 01:43:17.265
But I think the long term, there's
gonna be way more usage, may way more

1811
01:43:17.265 --> 01:43:23.145
adoption and hopefully way more sort
of, um, sort of abundance to go around.

1812
01:43:23.145 --> 01:43:24.705
And that's even before the singularity.

1813
01:43:24.705 --> 01:43:27.645
And you know, money just starts
to not matter 'cause we all get,

1814
01:43:27.645 --> 01:43:31.095
you know, everything all the time.

1815
01:43:31.095 --> 01:43:32.295
One more minute.

1816
01:43:32.295 --> 01:43:32.445
Cool.

1817
01:43:32.445 --> 01:43:38.325
I think we had a question
up here, Jonathan.

1818
01:43:38.325 --> 01:43:39.675
Hi, I'm Jonathan Deros.

1819
01:43:39.675 --> 01:43:41.235
I'm a work at Blue House.

1820
01:43:41.235 --> 01:43:43.155
There's a five for the future contributor.

1821
01:43:43.155 --> 01:43:47.565
And my question is, well, to stage it,
one of the things I've been noticing

1822
01:43:47.565 --> 01:43:51.765
lately and the things that I'm most
excited about with AI is, um, I

1823
01:43:51.765 --> 01:43:54.315
categorize it as learning and empowerment.

1824
01:43:54.315 --> 01:44:00.195
And with that I've seen a trend of people
starting to, um, take more ownership

1825
01:44:00.195 --> 01:44:02.040
and the things that they do and they.

1826
01:44:02.040 --> 01:44:03.930
Own and they take on themselves.

1827
01:44:03.930 --> 01:44:08.519
And from the perspective of the web and
all these wall walled gardens that we've

1828
01:44:08.519 --> 01:44:14.220
become accustomed to over the past decade,
um, besides the importer and exporting

1829
01:44:14.220 --> 01:44:18.840
our WordPress sites, what ways, uh, what
observations do you have around this and

1830
01:44:18.840 --> 01:44:22.710
what other ways can WordPress help with
this trend that seems to be out there

1831
01:44:22.710 --> 01:44:26.065
of reclaiming our content and our stuff?

1832
01:44:26.065 --> 01:44:28.920
Huh, that's a good question.

1833
01:44:28.920 --> 01:44:32.760
Just before you pass on the mic, like,
I'm curious, like, is there something

1834
01:44:32.760 --> 01:44:36.630
in mind or something that you've
seen that sort of like inspired this?

1835
01:44:36.630 --> 01:44:37.019
Um, I

1836
01:44:37.019 --> 01:44:39.809
think SS is becoming more
popular again, in some ways.

1837
01:44:39.809 --> 01:44:40.680
It's kind of funny.

1838
01:44:40.680 --> 01:44:41.040
Yeah.

1839
01:44:41.040 --> 01:44:44.940
And, and that's such a, you know,
well established older technology.

1840
01:44:44.940 --> 01:44:48.090
And so that's really nice to see,
especially where, uh, there's some

1841
01:44:48.090 --> 01:44:51.510
new feed readers popping up and since
Google got rid of theirs, there hasn't

1842
01:44:51.510 --> 01:44:53.070
been a good replacement for that.

1843
01:44:53.070 --> 01:44:58.230
Um, but then just in general, people
being able to, like I said, just learn

1844
01:44:58.230 --> 01:45:03.720
and then that empowers them to, um, have
educated opinions and, and resources that

1845
01:45:03.720 --> 01:45:05.790
they can publish themselves on things.

1846
01:45:05.790 --> 01:45:09.540
Um, and physically I'm also seeing
people are recognizing that the

1847
01:45:09.540 --> 01:45:12.150
trades are, uh, more valuable again.

1848
01:45:12.150 --> 01:45:14.640
And so people are starting to see,
oh, a plumber is an electricians is

1849
01:45:14.640 --> 01:45:16.470
a good path, uh, to earn a living.

1850
01:45:16.470 --> 01:45:16.830
Yeah.

1851
01:45:16.830 --> 01:45:19.245
Um, and that's from.

1852
01:45:19.245 --> 01:45:22.605
Whether it's AI type stuff or whether
it's just frustration with society and

1853
01:45:22.605 --> 01:45:24.315
the way things, certain things are going.

1854
01:45:24.315 --> 01:45:26.145
Um, but I think they're all
kind of connected in some ways.

1855
01:45:26.145 --> 01:45:28.995
So I'm, I'm just curious if
you have any WordPress related

1856
01:45:28.995 --> 01:45:31.035
observations to that effect.

1857
01:45:31.035 --> 01:45:34.995
Well, and it's funny you brought up RSS,
so I think of technology sometimes, like

1858
01:45:34.995 --> 01:45:39.770
you shouldn't throw away your old clothes
'cause they come back in fashion Again.

1859
01:45:39.770 --> 01:45:43.575
SS coming back and actually very exciting,
you know, the inventor of RSS and one of

1860
01:45:43.575 --> 01:45:47.325
the OG bloggers, Dave Weiner has gotten
very active in the WordPress community

1861
01:45:47.325 --> 01:45:50.535
and he's building like alternative
posting clients and it's very fun.

1862
01:45:50.535 --> 01:45:53.955
I actually got to see him speak at
Word Camp Canada a few weeks ago, which

1863
01:45:53.955 --> 01:45:59.595
was like an amazing, uh, word camp up
in, was it Ottawa, um, that I visited.

1864
01:45:59.595 --> 01:46:03.585
And, um, well incredible set of
speakers, but also, you know, to

1865
01:46:03.585 --> 01:46:08.115
have sort of the, one of the creators
sort of innovators of like blogging

1866
01:46:08.115 --> 01:46:09.915
and RSS and everything like that.

1867
01:46:09.915 --> 01:46:12.405
Um, sort of engaging with WordPress.

1868
01:46:12.405 --> 01:46:13.575
Um, check it out.

1869
01:46:13.575 --> 01:46:16.995
Uh, Dave's done actually some great
blogging about, um, sort of why WordPress

1870
01:46:16.995 --> 01:46:18.105
matters and everything like that.

1871
01:46:18.105 --> 01:46:22.275
So his site is scripting.com, but if you
just google like Dave Weiner WordPress,

1872
01:46:22.275 --> 01:46:24.225
um, you'll see some of the writing there.

1873
01:46:24.225 --> 01:46:30.135
So, um, I think, you know, when you, when
you go back to the, I love the Jess pages

1874
01:46:30.135 --> 01:46:35.175
quotes where like, it's harder to predict
the future, but maybe easier to look

1875
01:46:35.175 --> 01:46:37.305
at the things that aren't gonna change.

1876
01:46:37.305 --> 01:46:40.965
So for Amazon, he always talked about
like, there's no day when people are gonna

1877
01:46:40.965 --> 01:46:44.865
say, I would like my packages slower.

1878
01:46:44.865 --> 01:46:48.644
So investments they make and like,
you know, and the countless, you know,

1879
01:46:48.644 --> 01:46:51.974
logistics they've invested in and like
the shipping networks and the trucks

1880
01:46:51.974 --> 01:46:55.905
and all the fulfillment centers and
everything, like that's a long-term bet.

1881
01:46:55.905 --> 01:46:59.985
That's now, you know, in some places I
can now order something and it's showing

1882
01:46:59.985 --> 01:47:03.735
up literally like hours later, which
when you imagine like the early days of

1883
01:47:03.735 --> 01:47:08.025
like ordering from catalogs or things
like that, like you order, it shows up,

1884
01:47:08.025 --> 01:47:12.045
you know, weeks later you sort of forget
you ordered it and you're, you're lucky

1885
01:47:12.045 --> 01:47:15.375
when the doorbell rings and, and now
it's like sort of this instant thing.

1886
01:47:15.375 --> 01:47:19.785
Um, in WordPress, I like to think of
the things that aren't gonna change.

1887
01:47:19.785 --> 01:47:23.865
And so, um, I think freedom
and agency freedom is so at the

1888
01:47:23.865 --> 01:47:25.665
core of everything that we do.

1889
01:47:25.665 --> 01:47:30.105
Um, so our commitment to open source
and, you know, enabling it not just

1890
01:47:30.105 --> 01:47:32.925
in our words, but the actions and
the sort of like constitution of

1891
01:47:32.925 --> 01:47:36.945
the license of open source, um, I
think is not gonna go outta style.

1892
01:47:36.945 --> 01:47:39.285
In fact, perhaps even
become more important.

1893
01:47:39.285 --> 01:47:42.974
Um, I think things like user control
and privacy, which privacy is kind

1894
01:47:42.974 --> 01:47:44.865
of like an embedded into that.

1895
01:47:44.865 --> 01:47:50.054
Um, again, a long-term trend that
I'd be very comfortable with our sort

1896
01:47:50.054 --> 01:47:51.615
of principles and investments there.

1897
01:47:51.615 --> 01:47:56.085
And also how sort of our core
technology stack, uh, goes to it.

1898
01:47:56.085 --> 01:47:59.054
And, um, you know, the final thing
I'll, I'll say is like, you know,

1899
01:47:59.054 --> 01:48:02.595
free people and community building.

1900
01:48:02.595 --> 01:48:07.394
So, um, I, when I speak to entrepreneurs
or or other folks building things, I

1901
01:48:07.394 --> 01:48:08.535
like to say don't just build software.

1902
01:48:08.535 --> 01:48:09.795
Don't just build a product.

1903
01:48:09.795 --> 01:48:11.615
Try to build a movement.

1904
01:48:11.615 --> 01:48:13.950
You know, build something
that people can believe in.

1905
01:48:13.950 --> 01:48:17.190
Something that's more than just whatever
you're doing, but actually aspires

1906
01:48:17.190 --> 01:48:22.470
to a higher goal, um, or principle
and, you know, make it people first.

1907
01:48:22.470 --> 01:48:24.000
So that kinda like person to person.

1908
01:48:24.000 --> 01:48:26.520
What we do at the work camps, what
we do at events like this, which

1909
01:48:26.520 --> 01:48:30.360
is, you know, this part is fun, the
talking, but my favorite is before

1910
01:48:30.360 --> 01:48:34.200
and after everyone, like mingling and
meeting people, or I love seeing like

1911
01:48:34.200 --> 01:48:37.020
folks I know that don't know each
other yet meet for the first time.

1912
01:48:37.020 --> 01:48:39.570
And that's sort of like Spark
or fri that gets created from

1913
01:48:39.570 --> 01:48:41.460
those interactions or collisions.

1914
01:48:41.460 --> 01:48:43.560
Um, I think it's one of
the best parts of it.

1915
01:48:43.560 --> 01:48:46.770
So, you know, I'm sure there's a few
more principles we could think of,

1916
01:48:46.770 --> 01:48:50.010
but um, those are a few that in the
WordPress world at least, I think are

1917
01:48:50.010 --> 01:48:57.675
gonna remain, um, uh, not gonna change.

1918
01:48:57.675 --> 01:48:59.385
We hot mic.

1919
01:48:59.385 --> 01:48:59.955
Welcome.

1920
01:48:59.955 --> 01:49:01.305
About to come on the screen.

1921
01:49:01.305 --> 01:49:03.705
All right, well little drum roll y'all.

1922
01:49:03.705 --> 01:49:08.325
Y'all all about to experience
TVPN for the first time.

1923
01:49:08.325 --> 01:49:09.830
Our audience, we are streaming on them.

1924
01:49:09.830 --> 01:49:11.330
They're streaming on us.

1925
01:49:11.330 --> 01:49:13.570
Ah, folks.

1926
01:49:13.570 --> 01:49:14.140
Bob, too.

1927
01:49:14.140 --> 01:49:15.450
Fantastic.

1928
01:49:15.450 --> 01:49:16.665
How are you doing?

1929
01:49:16.665 --> 01:49:19.095
Howdy, howdy.

1930
01:49:19.095 --> 01:49:22.150
Uh, thank you so much for, I know this is
a little non-traditional, so we're, it is.

1931
01:49:22.150 --> 01:49:22.395
Love it.

1932
01:49:22.395 --> 01:49:26.085
We're kind of like two hours into like our
big annual address, the state of the word.

1933
01:49:26.085 --> 01:49:27.975
It's kinda like our state of union speech.

1934
01:49:27.975 --> 01:49:30.885
And, um, but thank you so much
for allowing us to connect them.

1935
01:49:30.885 --> 01:49:33.465
I'm kind of imagine a lot of
folks in the room have never

1936
01:49:33.465 --> 01:49:35.055
heard or seen TV VPN before.

1937
01:49:35.055 --> 01:49:35.475
Fantastic.

1938
01:49:35.475 --> 01:49:38.955
So this will bring a lot of new folks
into your world and I'm excited for some

1939
01:49:38.955 --> 01:49:40.550
of your world to learn about workforce.

1940
01:49:40.550 --> 01:49:41.085
Yeah,

1941
01:49:41.085 --> 01:49:41.295
yeah.

1942
01:49:41.295 --> 01:49:43.335
Give me the state of the word.

1943
01:49:43.335 --> 01:49:47.085
Uh, and then also I want your,
your personal word of the year.

1944
01:49:47.085 --> 01:49:49.845
We've been debating what the
word of the year should be.

1945
01:49:49.845 --> 01:49:50.985
Ooh.

1946
01:49:50.985 --> 01:49:54.825
Uh, so state of the word and I'll
say the state of the word is strong.

1947
01:49:54.825 --> 01:49:55.665
Okay.

1948
01:49:55.665 --> 01:49:55.995
There we go.

1949
01:49:55.995 --> 01:49:56.385
That's good.

1950
01:49:56.385 --> 01:49:57.135
Let's hit the gong.

1951
01:49:57.135 --> 01:50:01.965
We're hitting the gong for that one.

1952
01:50:01.965 --> 01:50:06.195
The strong state of the word.

1953
01:50:06.195 --> 01:50:07.245
Uh, congratulations.

1954
01:50:07.245 --> 01:50:10.845
We actually just did a live
release of WordPress 6.9.

1955
01:50:10.845 --> 01:50:13.275
So WordPress does major
releases three times per year.

1956
01:50:13.275 --> 01:50:14.745
We were able to do it right here on stage.

1957
01:50:14.745 --> 01:50:16.395
We had a little button that we pushed.

1958
01:50:16.395 --> 01:50:17.985
We gotta get it gone next time.

1959
01:50:17.985 --> 01:50:18.615
I love it.

1960
01:50:18.615 --> 01:50:20.145
That was, uh, that was pretty fun.

1961
01:50:20.145 --> 01:50:21.435
Don't worry, I didn't just ship it again.

1962
01:50:21.435 --> 01:50:24.045
It's, but um.

1963
01:50:24.045 --> 01:50:27.645
You know, uh, one of the things about
WordPress is, is it's a, it's not

1964
01:50:27.645 --> 01:50:31.725
just built by one company, but it's a
community of WordPress, 6.9, over 900

1965
01:50:31.725 --> 01:50:35.085
contributors from all over the world,
different countries, different languages,

1966
01:50:35.085 --> 01:50:36.825
different companies all coming together.

1967
01:50:36.825 --> 01:50:38.535
And so that was pretty exciting.

1968
01:50:38.535 --> 01:50:41.805
Uh, my word of the year, and actually
a thing we were just talking about

1969
01:50:41.805 --> 01:50:44.205
is I'm going to choose freedom.

1970
01:50:44.205 --> 01:50:48.435
Uh, so, you know, powerful as technology,
like starts to influence more and

1971
01:50:48.435 --> 01:50:51.675
more of our lives, you know, how we
travel, who we date, the things we

1972
01:50:51.675 --> 01:50:55.755
learn, the news we're supposed to, um,
you know, the sort of freedoms that

1973
01:50:55.755 --> 01:50:57.525
are embedded in open source license.

1974
01:50:57.525 --> 01:50:59.775
I like to refer to open source
licenses, sort of like a

1975
01:50:59.775 --> 01:51:01.305
bill of rights for software.

1976
01:51:01.305 --> 01:51:05.115
Um, gives you inable rights that no
company or person can take away from you.

1977
01:51:05.115 --> 01:51:08.205
And that freedom and agency I think is
really, really important and something

1978
01:51:08.205 --> 01:51:11.955
that, um, I think, you know, as
technologists or builders that we should

1979
01:51:11.955 --> 01:51:15.045
try to embed into everything that we do.

1980
01:51:15.045 --> 01:51:16.335
Give us an update on beeper.

1981
01:51:16.335 --> 01:51:17.925
I was super fascinating.

1982
01:51:17.925 --> 01:51:20.235
I was super fascinated by that product.

1983
01:51:20.235 --> 01:51:22.995
Uh, I love, I love walled gardens.

1984
01:51:22.995 --> 01:51:25.875
I also love tearing down
the walls of gardens.

1985
01:51:25.875 --> 01:51:30.825
Uh, it seems like a, a good shot
across the bow of the, uh, the

1986
01:51:30.825 --> 01:51:33.435
iMessage, uh, walled garden.

1987
01:51:33.435 --> 01:51:35.625
Uh, how's the progress going there?

1988
01:51:35.625 --> 01:51:38.415
Are you using the
service personally daily?

1989
01:51:38.415 --> 01:51:40.455
Are we gonna see a lot of growth there?

1990
01:51:40.455 --> 01:51:42.375
Um, well, obviously I'm using it daily.

1991
01:51:42.375 --> 01:51:47.175
Um, so I would think of it not as like a
replacing a wall of garden, but more like

1992
01:51:47.175 --> 01:51:49.634
allowing your gardens to come together.

1993
01:51:49.634 --> 01:51:52.065
Um, so I'm sure you like me.

1994
01:51:52.065 --> 01:51:54.945
I have friends on lots of different
networks and some of them always

1995
01:51:54.945 --> 01:51:57.585
love to use WhatsApp and some
of 'em always love to use, you

1996
01:51:57.585 --> 01:51:59.985
know, Instagram or LinkedIn dm.

1997
01:51:59.985 --> 01:52:02.474
Sometimes I even get some
interesting stuff there.

1998
01:52:02.474 --> 01:52:06.134
Um, and I hate it when I miss
these messages, you know, because,

1999
01:52:06.134 --> 01:52:08.594
you know, checking all the
different apps sometimes, or in the

2000
01:52:08.594 --> 01:52:10.245
notifications, I might miss something.

2001
01:52:10.245 --> 01:52:13.785
So think of it not unlike how email
clients, you know, can bring in

2002
01:52:13.785 --> 01:52:14.775
lots of different email accounts.

2003
01:52:14.775 --> 01:52:17.474
Beeper takes all the different
networks where your friends

2004
01:52:17.474 --> 01:52:19.875
already are and maps 'em together.

2005
01:52:19.875 --> 01:52:23.865
Um, now the plus and minus is that you're,
it's not gonna replace the networks.

2006
01:52:23.865 --> 01:52:27.165
Like, I still keep all the different
sort of specialized messaging apps

2007
01:52:27.165 --> 01:52:30.525
because like for example, if someone
sends you an Instagram story, when

2008
01:52:30.525 --> 01:52:33.554
you click on that, you're gonna
wanna load Instagram, for example.

2009
01:52:33.554 --> 01:52:35.775
So I think of it as complimentary
and hopefully even increasing

2010
01:52:35.775 --> 01:52:37.004
the usage in a very small way.

2011
01:52:37.004 --> 01:52:40.214
Right now it's, it's pretty nascent,
but in the future, think of it as

2012
01:52:40.214 --> 01:52:41.985
like serve a different interface.

2013
01:52:41.985 --> 01:52:45.405
So you might still have like the
dedicated apps, but then having

2014
01:52:45.405 --> 01:52:48.825
this all in one inbox that you
can sort of manage everything.

2015
01:52:48.825 --> 01:52:53.144
Uh, tag people have folders and does
cool features like schedule messaging

2016
01:52:53.144 --> 01:52:56.355
across all platforms, or even just
like weird heuristics that are pretty

2017
01:52:56.355 --> 01:53:00.195
simple to do, but like, show me all
the, not, don't just show me unread,

2018
01:53:00.195 --> 01:53:03.644
but show me all the people I've messaged
that haven't messaged me back yet.

2019
01:53:03.644 --> 01:53:05.355
Oh yeah, sure, sure.

2020
01:53:05.355 --> 01:53:08.144
Uh, we, we've talked to
some young hackers, some

2021
01:53:08.144 --> 01:53:10.845
startups, uh, who are building.

2022
01:53:10.845 --> 01:53:14.205
You know, sort of Bieber competitors
and their whole value prop is like,

2023
01:53:14.205 --> 01:53:17.655
we've figured out a way to get
it into the iMessage ecosystem.

2024
01:53:17.655 --> 01:53:21.645
Uh, do you think that, uh, we need
a new regulation there or some

2025
01:53:21.645 --> 01:53:26.835
sort of law change or some result
to actually open up iMessage?

2026
01:53:26.835 --> 01:53:32.085
Or do you think that, uh, with
enough tricky hacking it can be done?

2027
01:53:32.085 --> 01:53:35.505
Um, well, technically,
uh, it's, it's not hard.

2028
01:53:35.505 --> 01:53:36.955
Well, it is hard, but it's hard.

2029
01:53:36.955 --> 01:53:39.465
It's very possible to reverse
engineer these networks.

2030
01:53:39.465 --> 01:53:39.645
Yeah.

2031
01:53:39.645 --> 01:53:44.595
Um, however, as we saw with sort
of a previous iteration of beeper,

2032
01:53:44.595 --> 01:53:49.635
if, uh, the network really, really
doesn't want you to do that, um,

2033
01:53:49.635 --> 01:53:52.755
it's probably not good to pick a
fight with a trillion dollar company.

2034
01:53:52.755 --> 01:53:53.325
Yeah.

2035
01:53:53.325 --> 01:53:56.805
So, um, perhaps these things might happen
through open source or something, but as

2036
01:53:56.805 --> 01:54:00.525
a commercial company, I think ultimately
you have to be somewhat respectful

2037
01:54:00.525 --> 01:54:02.685
and try to compliment these networks.

2038
01:54:02.685 --> 01:54:08.205
Um, so how beeper works today is we don't
support iMessage on the mobile or Android.

2039
01:54:08.205 --> 01:54:11.415
Um, in theory we could, but
Apple has indicated that's

2040
01:54:11.415 --> 01:54:12.525
something they don't want.

2041
01:54:12.525 --> 01:54:14.655
We do support on the Mac OS clients.

2042
01:54:14.655 --> 01:54:18.045
We have a way to integrate with sort
of iMessage using some APIs that

2043
01:54:18.045 --> 01:54:19.635
are available on Mac Os and so on.

2044
01:54:19.635 --> 01:54:21.855
Mac os we can bring in your iMessage.

2045
01:54:21.855 --> 01:54:26.055
Um, but again, I'm building this
for the long term and we are

2046
01:54:26.055 --> 01:54:27.555
a commercial company as well.

2047
01:54:27.555 --> 01:54:32.685
So, um, you know, we, we wanna work
with the networks and, um, you know,

2048
01:54:32.685 --> 01:54:36.735
perhaps there can be, uh, regulations
like the European DMA or things

2049
01:54:36.735 --> 01:54:38.775
that can encourage interoperability.

2050
01:54:38.775 --> 01:54:40.320
Um, but.

2051
01:54:40.320 --> 01:54:45.570
Ultimately, I think that the, the sort
of people who run these networks have

2052
01:54:45.570 --> 01:54:50.730
to see a longer term benefit for them
and for things like, um, you know,

2053
01:54:50.730 --> 01:54:54.360
some of the other networks I mentioned
that people works with, I think, um,

2054
01:54:54.360 --> 01:54:57.780
their business model and everything,
the increased usage is really useful.

2055
01:54:57.780 --> 01:54:59.730
Them I think for today.

2056
01:54:59.730 --> 01:55:04.500
Apple's business model of, particularly
in the us kind of the lock in effect

2057
01:55:04.500 --> 01:55:07.170
to the device business, which is
of course where they make, uh, a

2058
01:55:07.170 --> 01:55:11.790
lot of money from iMessage probably
indicates that and less forced to,

2059
01:55:11.790 --> 01:55:16.860
I, I doubt, uh, they will adopt, uh,
sort of iMessage interoperability.

2060
01:55:16.860 --> 01:55:19.860
Uh, but who knows, sort of like they used
Lightning for a while and eventually got

2061
01:55:19.860 --> 01:55:21.840
USBC and all of our lives got better.

2062
01:55:21.840 --> 01:55:24.570
Um, who knows what'll
happen in the future.

2063
01:55:24.570 --> 01:55:27.510
Talk about links on the internet.

2064
01:55:27.510 --> 01:55:30.720
I feel like we're at a point in time
where social media platforms are

2065
01:55:30.720 --> 01:55:35.610
trying to keep users in, in their
own applications so that they can

2066
01:55:35.610 --> 01:55:38.070
monetize them to the fullest extent.

2067
01:55:38.070 --> 01:55:42.750
Meanwhile, you have LLMs, which are
ultimately doing a lot of the same thing.

2068
01:55:42.750 --> 01:55:45.990
They're taking content from all over
the internet, trying to keep users

2069
01:55:45.990 --> 01:55:48.120
in the individual applications.

2070
01:55:48.120 --> 01:55:54.510
Uh, feels like WordPress in, in many
ways is, uh, uh, making moves to kind

2071
01:55:54.510 --> 01:55:57.210
of like almost fight back against that.

2072
01:55:57.210 --> 01:56:00.840
I might have that incorrect, but I
feel like it's important if you're

2073
01:56:00.840 --> 01:56:04.559
running a business independently
online, it's great to have people like.

2074
01:56:04.559 --> 01:56:09.629
On your own website so you can develop
a, a deep, uh, relationship with them.

2075
01:56:09.629 --> 01:56:11.309
Uh, but what, what is your view on that?

2076
01:56:11.309 --> 01:56:14.820
We're very much anchored
around X as a, as a business.

2077
01:56:14.820 --> 01:56:18.480
Obviously X has had, uh, issues,
uh, with links or, you know,

2078
01:56:18.480 --> 01:56:22.830
chosen to, um, demote them in the
algorithm over the last couple years.

2079
01:56:22.830 --> 01:56:26.190
But, uh, give us kind of the
state of the union on, on links.

2080
01:56:26.190 --> 01:56:26.969
That's a broad one.

2081
01:56:26.969 --> 01:56:29.910
Well, I will say X is actually
a great example and I've, I've

2082
01:56:29.910 --> 01:56:31.019
talked to Nikita about this.

2083
01:56:31.019 --> 01:56:35.459
So they now, um, they've shifted some of
the balancing of links and they now have

2084
01:56:35.459 --> 01:56:38.519
this really nice in sort of app browser.

2085
01:56:38.519 --> 01:56:40.980
So you've probably noticed that
now that when you load a link, you

2086
01:56:40.980 --> 01:56:43.799
actually still have the ability to
like, like, and re blog and everything.

2087
01:56:43.799 --> 01:56:45.839
And I think that's kinda the future.

2088
01:56:45.839 --> 01:56:50.849
Um, so I, I do think that there, you
can have things that are complimentary

2089
01:56:50.849 --> 01:56:54.809
'cause so much of the like great content
and everything is more on this open web.

2090
01:56:54.809 --> 01:56:57.000
It doesn't have to be like
fully embedded in an app.

2091
01:56:57.000 --> 01:56:59.070
Um, but that is sort of
a technological change.

2092
01:56:59.070 --> 01:57:01.919
So I would say actually point to X
as someplace where I think things

2093
01:57:01.919 --> 01:57:03.120
are going in the right direction.

2094
01:57:03.120 --> 01:57:05.264
Although I do agree that sort of.

2095
01:57:05.264 --> 01:57:08.025
Time when links got really de boosted
and everyone had to do it as like a

2096
01:57:08.025 --> 01:57:10.335
reply was kind of weird and sucked.

2097
01:57:10.335 --> 01:57:11.415
Um, yeah.

2098
01:57:11.415 --> 01:57:14.415
So for, for WordPress publishers,
you know, we support so many

2099
01:57:14.415 --> 01:57:17.264
different types of websites and
different types of websites, I think

2100
01:57:17.264 --> 01:57:18.764
might have different motivations.

2101
01:57:18.764 --> 01:57:23.175
So for example, um, a popular plugin
for WordPress is called WooCommerce.

2102
01:57:23.175 --> 01:57:24.644
It's the e-commerce plugin.

2103
01:57:24.644 --> 01:57:28.394
It actually runs on about 8.9% of
all websites in the world are now

2104
01:57:28.394 --> 01:57:29.655
running this e-commerce plugin.

2105
01:57:29.655 --> 01:57:31.875
You can think of it like
a open source Shopify.

2106
01:57:31.875 --> 01:57:35.955
And when you, if you're selling
something, a merchant, um, you don't,

2107
01:57:35.955 --> 01:57:37.394
you just wanna sell the product.

2108
01:57:37.394 --> 01:57:40.785
You don't, might not necessarily care that
someone comes to your website to buy it.

2109
01:57:40.785 --> 01:57:43.755
So something new things that are
happening with, in partnership with AI

2110
01:57:43.755 --> 01:57:47.355
and others where we're allowing products
to actually be like browsed and bought

2111
01:57:47.355 --> 01:57:50.355
inside of the LLM are pretty exciting.

2112
01:57:50.355 --> 01:57:54.735
Um, I also think that the incentives
of these, uh, open source chat

2113
01:57:54.735 --> 01:57:58.455
bots in particular, um, are very
complimentary to the open web.

2114
01:57:58.455 --> 01:58:02.684
So for example, like if you're on
Amazon, Amazon really wants you to say,

2115
01:58:02.684 --> 01:58:04.634
or eBay or Etsy or something like that.

2116
01:58:04.634 --> 01:58:07.304
They want you to stay in their
marketplace on their system.

2117
01:58:07.304 --> 01:58:10.335
But when you think of how Google works
and sort of the growth of Google and

2118
01:58:10.335 --> 01:58:13.934
the open web, you know, they, they have
their search pages, but they also would

2119
01:58:13.934 --> 01:58:17.775
link out, and that was whole part of
their business model and how they grew.

2120
01:58:17.775 --> 01:58:19.665
Um, we're seeing that
with the chatbots as well.

2121
01:58:19.665 --> 01:58:22.184
And in fact, something I talked about
a little bit earlier is that the

2122
01:58:22.184 --> 01:58:26.715
traffic from bots, both from them
crawling, but also user initiated

2123
01:58:26.715 --> 01:58:31.965
actions is exploding and has already
surpassed sort of human traffic.

2124
01:58:31.965 --> 01:58:34.395
And it'll be interesting to see
where that goes in the future.

2125
01:58:34.395 --> 01:58:37.275
So, you know, there's never a better
time, I think to invest in having a

2126
01:58:37.275 --> 01:58:39.495
domain, but also invest in publishing.

2127
01:58:39.495 --> 01:58:42.855
And, you know, just like you might have a
direct relationship, like for example, I

2128
01:58:42.855 --> 01:58:47.595
suppose I could get like a, you know, chat
GPT to summarize today's TBPN episode.

2129
01:58:47.595 --> 01:58:49.275
But it's more exciting to watch it.

2130
01:58:49.275 --> 01:58:51.945
I think that creator's developing a
direct relationship and brand is, is

2131
01:58:51.945 --> 01:58:55.395
gonna be, um, part of the future as well.

2132
01:58:55.395 --> 01:58:56.055
Very, very cool.

2133
01:58:56.055 --> 01:58:58.245
Well, there's so many more
things that I want to ask.

2134
01:58:58.245 --> 01:58:58.395
Yeah.

2135
01:58:58.395 --> 01:59:02.505
But, uh, I know you're in the midst
of, of your own presentation, so,

2136
01:59:02.505 --> 01:59:04.395
uh, thank you for, for tuning in.

2137
01:59:04.395 --> 01:59:06.375
Come back on, uh, soon.

2138
01:59:06.375 --> 01:59:07.815
And, uh, thank you for having us.

2139
01:59:07.815 --> 01:59:09.645
The, the view is spectacular as

2140
01:59:09.645 --> 01:59:11.085
well, so it's a pleasure to meet.

2141
01:59:11.085 --> 01:59:12.255
I love to come down and hang out.

2142
01:59:12.255 --> 01:59:14.025
One, we're, I'm in LA
next, so thank you so much.

2143
01:59:14.025 --> 01:59:14.175
That'd

2144
01:59:14.175 --> 01:59:14.865
be fantastic.

2145
01:59:14.865 --> 01:59:15.230
Let's do it.

2146
01:59:15.230 --> 01:59:15.555
Thanks so much.

2147
01:59:15.555 --> 01:59:16.215
We'll talk to you soon.

2148
01:59:16.215 --> 01:59:17.025
Great chatting, cheer.

2149
01:59:17.025 --> 01:59:17.925
Have a good rest, rest of your day.

2150
01:59:17.925 --> 01:59:18.585
See you.

2151
01:59:18.585 --> 01:59:28.545
Bye.

2152
01:59:28.545 --> 01:59:31.065
They, they have this fun thing
where they, they do really cool ad

2153
01:59:31.065 --> 01:59:33.645
reads, so for all their sponsors
and everything, they'll like go

2154
01:59:33.645 --> 01:59:35.025
into like an ad read in the middle.

2155
01:59:35.025 --> 01:59:37.965
So, and as you see, they have the
sort of tickers and everything.

2156
01:59:37.965 --> 01:59:38.625
Um, very cool.

2157
01:59:38.625 --> 01:59:38.835
Show.

2158
01:59:38.835 --> 01:59:40.335
Check it out if you
haven't seen it before.

2159
01:59:40.335 --> 01:59:42.345
TBPN Oh and Cool.

2160
01:59:42.345 --> 01:59:42.675
That was cool.

2161
01:59:42.675 --> 01:59:43.965
That was Jason Freed from Basecamp.

2162
01:59:43.965 --> 01:59:45.405
I think they're launching
something today as well.

2163
01:59:45.405 --> 01:59:46.845
So he just got on.

2164
01:59:46.845 --> 01:59:48.945
Um, cool.

2165
01:59:48.945 --> 01:59:53.535
So how are we doing on
time and everything?

2166
01:59:53.535 --> 01:59:55.035
All right, well.

2167
01:59:55.035 --> 01:59:57.764
Um, this has been a very exciting day.

2168
01:59:57.764 --> 02:00:01.545
We've seen so much amazing,
uh, sort of things launch.

2169
02:00:01.545 --> 02:00:06.495
Um, it has been quite the year,
uh, you know, had some highs and

2170
02:00:06.495 --> 02:00:08.415
lows, a rollercoaster every a year.

2171
02:00:08.415 --> 02:00:12.644
Um, you know, I've, I've seen this across
the community for me personally as well.

2172
02:00:12.644 --> 02:00:17.745
But coming out at the end of it, it is
so amazing, uh, to see like, you know,

2173
02:00:17.745 --> 02:00:20.415
in the tough times, that's actually
when people come together, I think.

2174
02:00:20.415 --> 02:00:23.865
And to see the WordPress community,
uh, the things we built and shipped the

2175
02:00:23.865 --> 02:00:27.315
AI team going from Genesis six months
ago to like all the amazing things

2176
02:00:27.315 --> 02:00:33.915
that are shipping 6.0 and with a very
exciting 7.0 right around the corner.

2177
02:00:33.915 --> 02:00:37.005
I won't announce a date yet,
but call it early next year.

2178
02:00:37.005 --> 02:00:41.655
Um, we've got some fun things in mind,
so let's keep building together, hack

2179
02:00:41.655 --> 02:00:46.094
the planet, keep hacking together, um,
you know, fight for freedom, fight for an

2180
02:00:46.094 --> 02:00:49.280
open web and I will see you all online.

2181
02:00:49.280 --> 02:00:50.400
Check the number.

2182
02:00:50.400 --> 02:00:51.315
Oh, and check the number.

2183
02:00:51.315 --> 02:00:53.894
Wait, what is the number
of WordPress downloads?

2184
02:00:53.894 --> 02:00:59.625
So we did the live release, not downloads,
but 700,000 sites are running 6.9.

2185
02:00:59.625 --> 02:01:02.445
Over 700,000 sites have
already updated to WordPress.

2186
02:01:02.445 --> 02:01:04.815
6.9. Wow.

2187
02:01:04.815 --> 02:01:09.195
So, and just the time we've been talking,
700,000 sites are, I'll check it.

2188
02:01:09.195 --> 02:01:12.105
So

2189
02:01:12.105 --> 02:01:24.796
see y'all.